nbc-news



Native Advertising: Coming Soon to a TV Near You

Written on
February 25th 2014
Author
Richard L. Tso

ADOTAS – The entire ad ecosystem is in a state of flux. As traditional broadcast outlets and publishers struggle to create high-quality content and programming to capture viewing audiences and the dollars of brand sponsors, many are looking towards the promise of native as the next step in advertising. The ... more...

Brightcove Signs Definitive Agreement to Acquire Unicorn Media

Written on
January 6th 2014
Author
AdotasWire

BOSTON, January 6, 2014 (ADOTAS) – Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, today announced it has entered into a definitive agreement to acquire substantially all the assets of Unicorn Media, a leading provider of cloud video ad insertion technology. Based on a $14.00 ... more...

Hearst Revamps Online Magazines for Mobile Generation

Written on
February 12th 2013
Author
Richard L. Tso

Publishing powerhouse Hearst is embarking on a new strategy to change the way people consume editorial content, also giving rise to providing more integrated brand experiences offered by advertisers. Over the next several months, Hearst Digital Media’s portfolio of magazines will be getting a new look and feel. The publisher is ... more...

AFAIK: Covario, Mail Online, Mixpo, Rakuten LinkShare, Reply.com, Bazaarvoice, Zoosk, Camp + King

Written on
January 15th 2013
Author
Mike Daly

Here’s what’s been buzzin’ ’round my cyber-hive today: Covario has issued its Global Paid Search Spend Analysis for Q4 and 2012 as a whole, along with some recommended budgeting by region for 2013. It shows that  search spending among the company’s high tech, CE and retail clients was up 18 percent ... more...

Adblade for Mobile™ Lets Marketers Reach Consumers on Mobile Devices

Written on
September 17th 2012
Author
AdotasWire

NEW YORK, NY  (September 17, 2012) – Adblade, the world’s only ultra-premium ad network, today announced the launch of Adblade for Mobile™, a new mobile program designed to help marketers reach and engage consumers on-the-go. Adblade for Mobile™ offers attention-grabbing formats, click-assurance, and massive scale across 1,000 premium sites, including NBC ... more...