naturalpath-media
Hiring, promotions and new locations
ADOTAS — NaturalPath Media, Hostway Corporation and Heavy Worldwide made hiring, promotion announcements. Hostway Corporation: M. Jay Sinder has joined the company as its new chief financial officer. In this capacity, Mr. Sinder will lead Hostway’s worldwide finance organization and hold responsibility for accounting, financial planning, treasury, tax and audits. His experience has [...] more...
NaturalPath Launches New Ad Units
ADOTAS – Sustainability and health-focused media network NaturalPath Media has launched site background ad units powered by AdCamo. The newly employed platform will enable NaturalPath too offer advertisers the opportunity to run site background ads, a.k.a. site skins, across its network of more than 100 sites. The entire background ad will [...] more...
NaturalPath Launches Platform for Small Eco Advertisers
ADOTAS – The mom n’ pop green movement has hit vertical advertising: NaturalPath Media announced the launch of AdGuru, what it calls the first self-service display ad platform for the sustainability/healthy lifestyle vertical set. AdGuru will be powered by AdReady and will provide eco advertisers an end-to-end solution for small [...] more...
Hiring Round-Up: NaturalPath, Bebo, Adap.tv, MIVA
ADOTAS – NaturalPath Media, a green and healthy living media network, has brought Wendy McKay on board as sales director of the Western region. Prior to this appointment, McKay was director of sales at Microsoft Corp., where she sold the Atlas/APS Ad Service Platform to more than 250 online publishers. Kate [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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