native



GLO Gaming and Bing Challenge Users to Earn Virtual Rewards

Written on
October 25th 2013
Author
Press Release

NEW YORK, October 24, 2013 (ADOTAS) — GLO Gaming, an industry leading native in-game advertising technology platform, and Microsoft have partnered in an effort to drive user acquisition for Bing’s consumer loyalty program, Bing Rewards. Bing Rewards launched it in September 2010 and delivers a premium Bing experience that helps new and ... more...

Viacom, Turner, Fox, WashPo to Discuss ‘New Ad Toolkit’ at ad:tech New York

Written on
October 7th 2013
Author
Adotas

ADOTAS — Top digital ad execs from Viacom, Turner Broadcasting, Fox News Digital and Washington Post Digital will discuss “The New Toolkit: From RTB to Native to Programmatic” on a Yieldex-programmed panel at next month’s ad:tech New York conference.  The session will take place Wednesday, Nov. 6 at 2:15 p.m. The scheduled speakers are: Andrew Rutledge, Chief Revenue ... more...

Don’t Make the Same Mistake as Facebook: Why Brands Cannot Rely on HTML5

Written on
October 22nd 2012
Author
Michael Pardon

As smartphone and tablet consumers are increasingly accessing information, games and videos via browsers, mobile sites and apps, there has been a solid trend toward using HTML5 as a standard for both mobile and desktop platforms. Often considered as way to target all consumers in a fragmented mobile market, as ... more...