native-advertising



Fortune 500 Brands Bid for Native Ads on Adiant’s New Exchange

Written on
April 10th 2014
Author
AdotasWire

NEW YORK, April 10, 2014 (ADOTAS) – Adiant, owner of Adblade and IndustryBrains, the leading content-style advertising platforms, today announced the launch of its real-time bidding (RTB) exchange for native ads. Advertising agencies and demand side platforms (DSPs) can now bid on “in-content” ads across the web’s largest premium-only native ... more...

Ampush Integrates with Twitter Ads API to Further Strengthen Mobile Capabilities on Native Ad Platforms

Written on
April 8th 2014
Author
AdotasWire

SAN FRANCISCO, April 8, 2014 (ADOTAS) – Ampush, a leading advertising technology company today announced that it has joined Twitter’s Marketing Partner Program (MPP), which will enable the company to integrate Twitter’s Ads API with its AMP 2.0 Marketing Platform. As both a Facebook Strategic Preferred Marketing Developer (sPMD) and Twitter MPP, ... more...

AdsNative Announces $2M Funding, SSP/Mediation Capability

Written on
April 3rd 2014
Author
AdotasWire

SAN FRANCISCO, April 3, 2014 (ADOTAS) – AdsNative, a turn-key platform provider that enables publishers to sell various kinds of native ads directly to advertisers, is pleased to announce its new mediation capabilities to automatically maximize native revenue for publishers,  as well as a fresh round of financing led by Interwest Partners. AdsNative helps ... more...

Ampush Appoints Rick Cotton as Chief Revenue Officer

Written on
March 11th 2014
Author
AdotasWire

SAN FRANCISCO, March 11, 2014 (ADOTAS) – Ampush, a leading ad technology company and Facebook Strategic Preferred Marketing Developer (sPMD), today announced that it has appointed Rick Cotton, an ad industry veteran with deep experience building and scaling fast-growing tech sales organizations, as its new CRO. Cotton (pictured) brings over ... more...

Today’s Burning Question: Instagram’s $100 Million Ad Deal with Omnicom

Written on
March 10th 2014
Author
Mike Daly

ADOTAS – This past Friday, Advertising Age reported that Omnicom has agreed to spend up to $100 million over the coming year to advertise its clients on Instagram. It is reportedly the first deal of its kind for the photo- and video-sharing site, which is a subsidiary of Facebook. “The arrangement ... more...

Spotlight on Search: Yahoo! Gemini vs. Google Enhanced Campaigns

Written on
March 6th 2014
Author
Kristen Cho

ADOTAS – Mobile is no longer a supplementary feature; rather, it’s a requisite aspect of consumers’ lives. Marketers are catering to on-the-go content consumption and discovery – and search is no exception. A couple weeks ago, Yahoo introduced Gemini, a unified marketplace for mobile search and native advertising. Gemini is ... more...

Designing a Successful Ad Strategy For Your Mobile Game with Native Ads

Written on
March 3rd 2014
Author
Robert Weber

ADOTAS – As a game developer, you, better than anyone else, know your players. You know what motivates them to keep playing your game, you know their playing habits, and you know if they’re seeking entertainment, competition, or socialization. Before launching, you probably had an educated guess of who your ... more...

Why the Best Advertising Opportunities Are Now Off Facebook

Written on
February 28th 2014
Author
Ted Dhanik

ADOTAS – As advertisers flock to Facebook, the cost of ad space is skyrocketing. No doubt, brands have gained from paid advertising strategies on Facebook, but the mass migration to the social network is opening opportunities everywhere else. Today, I would argue that marketers who become too dependent on Facebook ... more...

OpenX Launches ‘Largest Mobile-First Native Ad Exchange’

Written on
February 26th 2014
Author
AdotasWire

BARCELONA, February 26, 2014 (ADOTAS) — OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, today announced the launch of Native O|X, the first global, Real-Time Bidding (RTB) exchange specifically for mobile-first native ads.  The exchange enables all app developers and publishers to apply the full power and ... more...

Native Advertising: Coming Soon to a TV Near You

Written on
February 25th 2014
Author
Richard L. Tso

ADOTAS – The entire ad ecosystem is in a state of flux. As traditional broadcast outlets and publishers struggle to create high-quality content and programming to capture viewing audiences and the dollars of brand sponsors, many are looking towards the promise of native as the next step in advertising. The ... more...