native-advertising



Fyber Recognized as Native Partner for Facebook’s Audience Network

Written on
March 29th 2016
Author
Adotas

Mobile app monetization comes down to the numbers. Developers need transparent, reliable access to as many demand partners as possible — and advertisers need massive reach across the widest variety of formats. Fyber has been selected to be one of the only companies selected to participate in Facebook’s Audience Network Native ... more...

Yahoo Introduces Native Ads on the BrightRoll Exchange

Written on
January 20th 2016
Author
Adotas

Advertisers and publishers can now leverage the power of programmatic for native ad formats to expand reach and drive results. Yahoo, Inc. announced the availability of programmatic native advertising on the BrightRoll Exchange. Advertisers, DSPs and agency trading desks leveraging the BrightRoll Exchange for display advertising will now also have access ... more...

Sourcepoint: Ad Blocking Heats Up

Written on
January 19th 2016
Author
Adotas

In a new infographic Sourcepoint offers a look at the impact of ad blocking–now and in the future. This follows its report last fall, The State of Ad Blocking, that examined its effect in several markets, its correlation to demographic data, top media properties and content category. That report ... more...

How to Make Sense of the FTC’s New Guidelines for Native Advertising

Written on
January 15th 2016
Author
Adotas

A Q&A with Claudia Page, VP, Head of Creator Partnerships at Crowdtap. Q: How does the FTC define native advertising? Page: Native advertising has always been a nebulous term for marketers to grasp. The FTC broadly defines “native advertising” as content that bears resemblance to the design, style, and functionality of ... more...

Ad Blocking: What Can Be Done About This Theft of Information and Services?

Written on
December 10th 2015
Author
Adotas

Adotas is pleased to offer a Q&A with Tony Chen, VP of Product at PlaceIQ, on coping with ad blocking. Adotas: Exactly what is ad blocking? Chen: Ad blocking, regardless of whether it’s desktop or mobile, usually comes in the form of an add-on which sits on the device as an ... more...

Pulsepoint Launches Programmatic Content Marketing Platform

Written on
June 30th 2015
Author
Adotas

PulsePoint, a global programmatic platform for brand engagement, today announced the release of its programmatic content marketing platform, offering brands a single solution to efficiently target, distribute and optimize branded articles and videos to the right audience at unprecedented scale. The platform taps into PulsePoint’s global programmatic technology stack to ... more...

Outbrain Launches Native In-Feed to Let Publishers Serve Native In-Stream Ads

Written on
June 10th 2015
Author
Adotas

Outbrain has announced the launch of Native In-Feed, a product that allows publishers for the first time to use the Outbrain platform to serve native (in-stream) advertising. Outbrain can sell their own campaigns and use Outbrain’s UI and tools to seamlessly deliver these campaigns to their audiences. “For publishers, Outbrain ... more...

HookLogic Report:The Future of Mobile Media. Let’s Say It’s Bright!

Written on
June 8th 2015
Author
Adotas

New, original research from HookLogic is published in a report titled The Future of Mobile Media. It looks at the impact of smartphones on consumer path-to-purchase. It focuses on smartphones because smartphone shipments tripled from 2010 to 2013 and at 1 billion units they are now, incredibly, more than triple ... more...

Native Advertising Grows Up

Written on
April 14th 2015
Author
Matt Feodoroff

A recent report from MediaRadar revealed that, over the course of 2014, the amount of native ads purchased by brands rose significantly. By creating advertisements that closely resemble the content that viewers hope to consume, the goal is that the ad experience will be less disruptive and result in higher ... more...

Take the Quiz: Do You Know How to Create Addictive and Engaging Digital Content & Ads?

Written on
April 9th 2015
Author
Adotas

Creating addictive and engaging, original, digital content is challenging. Hone, a content marketing and native advertising technology company, now provides content creators, publishers and brands the tools to produce interactive visual quizzes, surveys and polls that have social value, while creating a premium monetization channel. Already dozens are creating content ... more...