native-advertising



Meredith Introduces Native “Buzz” Platform to Launch with New FITNESS Magazine Website

Written on
October 15th 2014
Author
Caroline Albanese

Meredith Corporation today announced the relaunch of its popular website, Fitnessmagazine.com. The new site features a responsive design that’s fully optimized for users on every device and every screen size, with new features like infinite-scrolling category pages to allow users to discover the brand’s deep content in areas like workouts, ... more...

Finding Guarantees for Native Inventory

Written on
October 15th 2014
Author
Kevin Van Lenten

When an ad vendor promises a revenue guarantee for any amount of your publishing inventory, by all means you should take it. However, you should consider a few few things when accepting guarantees. Here are five things to consider when dealing with native inventory: 1. What is your revenue share with the ... more...

Meredith Xcelerated Marketing Recognized with Top Honors at 2014 Content Marketing Awards

Written on
August 28th 2014
Author
Press Release

(ADOTAS) New York (August 28, 2014) – Meredith Xcelerated Marketing (http://www.mxm.com/) (MXM), the leading content-powered, customer engagement agency and a part of Meredith Corporation (NYSE: MDP; www.meredith.com), announced today it has won 10 Content Marketing Awards for its work on behalf of clients including Kia Motor Company, Kraft Foods, Publix,  ... more...

Adiant Launches 1st Major Audience Targeting DMP for Native Advertising at Scale

Written on
June 18th 2014
Author
Press Release

NEW YORK, June 18, 2014 (ADOTAS) – Adiant, the largest native advertising platform on the web and owner of Adblade and IndustryBrains, today announced the rollout of its proprietary Data Management Platform (DMP) technology, now available to Adblade advertisers. Adiant’s DMP technology gives advertisers and agencies a powerful tool to ... more...

Tumblr Sponsored Posts Now Promoted on Yahoo

Written on
June 17th 2014
Author
Mike Daly

ADOTAS — Tumblr Sponsored Posts will now be seamlessly promoted across Yahoo and Tumblr, reaching more than 800 million average monthly visitors, according to a joint announcement made today. These posts are now integrated and available through Yahoo Gemini, the marketplace where advertisers can buy mobile search and native advertising. Sponsored Posts ... more...

Study: Native Spend to Triple by 2015; Publishers are Preferred Programmatic Providers

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Purch, a leading content and commerce company that connects buyers and sellers of technology and SMB products and services, today announced the results of a new commissioned study conducted by Advertiser Perceptions, the leader in research-based advertiser insight for the media industry. The study ... more...

Bidtellect Introduces Industry’s First Fully Open Native Ad Platform and Exchange

Written on
June 11th 2014
Author
Mike Daly

DELRAY BEACH, Fla., June 11, 2014 (ADOTAS) – more...

Today’s Burning Question: Reaction to Twitter’s Native Ad Move

Written on
June 9th 2014
Author
Mike Daly

ADOTAS — Today, we asked our panel of ad industry experts the following Burning Question: “What are your thoughts on Twitter’s $50 million acquisition of Namo Media?” Here’s how they responded: “If we’re learning anything at all in the digital ad world here in mid-2014 it’s that Native advertising is an approach that ... more...

LiquidM Launches Native Ad Creator to Monetize Popular Mobile Content

Written on
June 2nd 2014
Author
Press Release

SAN FRANCISCO, June 2, 2014 (ADOTAS) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today launched its Native Ad Creator to help mobile developers and advertisers create beautifully designed native ads that blend naturally with existing, popular mobile content. The Native Ad Creator allows developers to design and customize native ... more...

Surviving the AdPocalypse: What Will You Do When the Current Model Stops Working?

Written on
May 29th 2014
Author
David Melamed

ADOTAS – There is a fundamental flaw in advertising. Advertising is essentially arbitrage, leveraging a disconnect between the value of your audience’s attention and the cost to reach it. All arbitrage is inherently short lived. Eventually the marketplace will catch up and realign those values. Eventually the marketplace will close ... more...