native-advertising



Pulsepoint Launches Programmatic Content Marketing Platform

Written on
June 30th 2015
Author
Adotas

PulsePoint, a global programmatic platform for brand engagement, today announced the release of its programmatic content marketing platform, offering brands a single solution to efficiently target, distribute and optimize branded articles and videos to the right audience at unprecedented scale. The platform taps into PulsePoint’s global programmatic technology stack to ... more...

Outbrain Launches Native In-Feed to Let Publishers Serve Native In-Stream Ads

Written on
June 10th 2015
Author
Adotas

Outbrain has announced the launch of Native In-Feed, a product that allows publishers for the first time to use the Outbrain platform to serve native (in-stream) advertising. Outbrain can sell their own campaigns and use Outbrain’s UI and tools to seamlessly deliver these campaigns to their audiences. “For publishers, Outbrain ... more...

HookLogic Report:The Future of Mobile Media. Let’s Say It’s Bright!

Written on
June 8th 2015
Author
Adotas

New, original research from HookLogic is published in a report titled The Future of Mobile Media. It looks at the impact of smartphones on consumer path-to-purchase. It focuses on smartphones because smartphone shipments tripled from 2010 to 2013 and at 1 billion units they are now, incredibly, more than triple ... more...

Native Advertising Grows Up

Written on
April 14th 2015
Author
Matt Feodoroff

A recent report from MediaRadar revealed that, over the course of 2014, the amount of native ads purchased by brands rose significantly. By creating advertisements that closely resemble the content that viewers hope to consume, the goal is that the ad experience will be less disruptive and result in higher ... more...

Take the Quiz: Do You Know How to Create Addictive and Engaging Digital Content & Ads?

Written on
April 9th 2015
Author
Adotas

Creating addictive and engaging, original, digital content is challenging. Hone, a content marketing and native advertising technology company, now provides content creators, publishers and brands the tools to produce interactive visual quizzes, surveys and polls that have social value, while creating a premium monetization channel. Already dozens are creating content ... more...

Neuroscience Study on How Consumers Visually Process Mobile Ads–Conclusion? Go Native

Written on
March 11th 2015
Author
Adotas

Sharethrough, the leading native advertising automation company, today announced the results of a year-long study it commissioned from Nielsen to determine how consumers visually process mobile ads. Marking the first time neuroscience has been used to study native mobile ads, the research found that, similarly to ... more...

adMobix Adds 4 SSP Providers & Support of Native Ads on Mobile

Written on
March 5th 2015
Author
Adotas

adMobix, a provider of mobile marketing and technology solutions for brands, agencies, developers and media companies, announced it has added four supply-side platform (SSP) providers to Yocto, the company’s programmatic demand-side platform (DSP). Leading SSPs Opera Mediaworks, TapSense, engage:BDR and PubNative are now integrated with Yocto, providing a ... more...

High Viz? Not So Much…and other intriguing survey results

Written on
December 29th 2014
Author
Adotas

Here are the highlights of a survey of interactive media and advertising executives conducted by The 614 Group, a global digital consultancy, and AdMonsters, a professional community and conference series for digital ad operations and technology leaders. (Rob Rasko, the 614 Group  CEO and founder, pictured left.) Viewability,the biggest challenge? When ... more...

PubNative Announces Mobile Native Adaptor for Programmatic Demand

Written on
December 11th 2014
Author
Press Release

PubNative, the Berlin-headquartered native Supply Side Platform, today announced that it has launched the world’s first mobile native adaptor for all types of demand sources, enabling all mobile ad networks and demand-side platforms to access native inventory. Additionally, PubNative officially announced former Motility Ads general manager Eddie de Guia as ... more...

Meredith Introduces Native “Buzz” Platform to Launch with New FITNESS Magazine Website

Written on
October 15th 2014
Author
Caroline Albanese

Meredith Corporation today announced the relaunch of its popular website, Fitnessmagazine.com. The new site features a responsive design that’s fully optimized for users on every device and every screen size, with new features like infinite-scrolling category pages to allow users to discover the brand’s deep content in areas like workouts, ... more...