native-advertising



Neuroscience Study on How Consumers Visually Process Mobile Ads–Conclusion? Go Native

Written on
March 11th 2015
Author
Adotas

Sharethrough, the leading native advertising automation company, today announced the results of a year-long study it commissioned from Nielsen to determine how consumers visually process mobile ads. Marking the first time neuroscience has been used to study native mobile ads, the research found that, similarly to ... more...

adMobix Adds 4 SSP Providers & Support of Native Ads on Mobile

Written on
March 5th 2015
Author
Adotas

adMobix, a provider of mobile marketing and technology solutions for brands, agencies, developers and media companies, announced it has added four supply-side platform (SSP) providers to Yocto, the company’s programmatic demand-side platform (DSP). Leading SSPs Opera Mediaworks, TapSense, engage:BDR and PubNative are now integrated with Yocto, providing a ... more...

High Viz? Not So Much…and other intriguing survey results

Written on
December 29th 2014
Author
Adotas

Here are the highlights of a survey of interactive media and advertising executives conducted by The 614 Group, a global digital consultancy, and AdMonsters, a professional community and conference series for digital ad operations and technology leaders. (Rob Rasko, the 614 Group  CEO and founder, pictured left.) Viewability,the biggest challenge? When ... more...

PubNative Announces Mobile Native Adaptor for Programmatic Demand

Written on
December 11th 2014
Author
Press Release

PubNative, the Berlin-headquartered native Supply Side Platform, today announced that it has launched the world’s first mobile native adaptor for all types of demand sources, enabling all mobile ad networks and demand-side platforms to access native inventory. Additionally, PubNative officially announced former Motility Ads general manager Eddie de Guia as ... more...

Meredith Introduces Native “Buzz” Platform to Launch with New FITNESS Magazine Website

Written on
October 15th 2014
Author
Caroline Albanese

Meredith Corporation today announced the relaunch of its popular website, Fitnessmagazine.com. The new site features a responsive design that’s fully optimized for users on every device and every screen size, with new features like infinite-scrolling category pages to allow users to discover the brand’s deep content in areas like workouts, ... more...

Finding Guarantees for Native Inventory

Written on
October 15th 2014
Author
Kevin Van Lenten

When an ad vendor promises a revenue guarantee for any amount of your publishing inventory, by all means you should take it. However, you should consider a few few things when accepting guarantees. Here are five things to consider when dealing with native inventory: 1. What is your revenue share with the ... more...

Meredith Xcelerated Marketing Recognized with Top Honors at 2014 Content Marketing Awards

Written on
August 28th 2014
Author
Press Release

(ADOTAS) New York (August 28, 2014) – Meredith Xcelerated Marketing (http://www.mxm.com/) (MXM), the leading content-powered, customer engagement agency and a part of Meredith Corporation (NYSE: MDP; www.meredith.com), announced today it has won 10 Content Marketing Awards for its work on behalf of clients including Kia Motor Company, Kraft Foods, Publix,  ... more...

Adiant Launches 1st Major Audience Targeting DMP for Native Advertising at Scale

Written on
June 18th 2014
Author
Press Release

NEW YORK, June 18, 2014 (ADOTAS) – Adiant, the largest native advertising platform on the web and owner of Adblade and IndustryBrains, today announced the rollout of its proprietary Data Management Platform (DMP) technology, now available to Adblade advertisers. Adiant’s DMP technology gives advertisers and agencies a powerful tool to ... more...

Tumblr Sponsored Posts Now Promoted on Yahoo

Written on
June 17th 2014
Author
Mike Daly

ADOTAS — Tumblr Sponsored Posts will now be seamlessly promoted across Yahoo and Tumblr, reaching more than 800 million average monthly visitors, according to a joint announcement made today. These posts are now integrated and available through Yahoo Gemini, the marketplace where advertisers can buy mobile search and native advertising. Sponsored Posts ... more...

Study: Native Spend to Triple by 2015; Publishers are Preferred Programmatic Providers

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Purch, a leading content and commerce company that connects buyers and sellers of technology and SMB products and services, today announced the results of a new commissioned study conducted by Advertiser Perceptions, the leader in research-based advertiser insight for the media industry. The study ... more...