native-ads



What is a Private Mobile RTB Marketplace and How Does it Work?

Written on
June 5th 2014
Author
Kathie Green

ADOTAS – A private mobile RTB marketplace connects publishers to demand sources. The advertiser, or demand side, bids on mobile ad impressions in real time from publishers, or the supply side. The term “private” means that a specific publisher has opted to sell their inventory on an exchange, but they ... more...

3 Important Monetization Trends for Independent Mobile Publishers

Written on
May 22nd 2014
Author
Ash Kumar

ADOTAS – The monetization options available to mobile publishers have expanded rapidly over the past year. This is great news for independent publishers, who were previously stuck trying to optimize low performing banner ads from mobile ad networks. With a limited salesforce and even more constraints on technology development, independent ... more...

InMobi Launches Advanced Ad Formats for Mobile Developers

Written on
October 22nd 2013
Author
Press Release

SINGAPORE, October 22, 2013 (ADOTAS) — InMobi, the world’s largest independent mobile ad network, today announced two new mobile ad formats, App Galleries and Custom Ads. These new ad formats enable developers to deliver personalized and relevant ads resulting in improved user experience and better monetization. The new, pre-built, template-based ... more...

The Top 5 Things Publishers Need To Be Doing To Survive

Written on
October 16th 2013
Author
Nick Lynch

ADOTAS — The conversation about the future of print in the digital age has reached a dire tone, with traditional print companies scrambling to find relevance and revenue. But with the acquisition of The Washington Post by Jeff Bezos earlier this year, all eyes have been on his next moves. ... more...

Zen & The Art Of Mobile Advertising (Part 2)

Written on
September 26th 2013
Author
Peter Relan

EDITOR’S NOTE: In Part 1 of this article, the author explored the many reasons why mobile advertising sucks. Here, he offers a three-part solution he calls “The Zen of Mobile Advertising.” ADOTAS – The Zen of mobile app advertising is to instantly achieve a quality experience by giving the user a beautiful interactive native app experience ... more...

Zen & The Art Of Mobile Advertising (Part 1)

Written on
September 25th 2013
Author
Peter Relan

ADOTAS — Steve Jobs famously declared that mobile advertising sucks, and three years later, I submit we might have an answer that would please him. In “Zen and the Art of Motorcycle Maintenance,” novelist Robert M. Pirsig’s thesis is that to truly experience “quality,” one must both embrace and apply it ... more...

Native Advertising: The Next Step In Advertising Evolution?

Written on
August 28th 2013
Author
Roey Franco

ADOTAS – Pop quiz: For the images below, can you tell promoted content from original content? With users becoming more sophisticated and blind to ad placements on pages or apps they view, advertisers must find alternative ways to capture attention. Native advertising is intended to present promoted content in an unobtrusive and ... more...

Game On: App Marketers Increase Engagement With Native Ads

Written on
June 6th 2013
Author
Larissa Lohman

ADOTAS – With the success of many online and mobile games, companies are always looking for the next big thing when it comes to targeting these users. Mobile marketing companies such as Trademob have looked beyond banner ads and see the potential native ads have to better engage gamers. Trademob’s ... more...

Bloggers: When It Comes To Monetizing, It’s Better To Go Native

Written on
May 31st 2013
Author
Oliver Deighton

ADOTAS – People become bloggers for all kinds of reasons. Some goals are altruistic, some provocative, yet others are artistic or informational. However a blogger’s intent is defined, though, one thing is certain: display advertising won’t enhance it. There’s a simple truth about blogs: Readers rarely, if ever, come to one ... more...

Hearst Unveils Native Ad Units for Mobile

Written on
May 29th 2013
Author
Richard L. Tso

ADOTAS — Native ads have been getting a lot of buzz lately as the next evolution of advertising, blurring the lines between promotional and editorial content. While online and mobile display is still witnessing double-digit annual growth, according to recent polls, consumers, and especially teens, are tuning out traditional banners ... more...