native-ad



Take the Time to Do Native Right

Written on
December 2nd 2013
Author
Erin Lanuti

ADOTAS — While the trend of native advertising has the ad world abuzz, actual native advertising is as old as the soap operas. The ideal of advertising is to seamlessly integrate branding and brand storytelling into content or entertainment so that it enhances the consumer experience rather than detracts from ... more...

Looking at Native Ads Through Rose-Colored Glasses May Be Costly

Written on
October 11th 2013
Author
Phil Fougere

ADOTAS — Native advertising is one of the biggest trends in digital advertising, and it is growing in popularity and in terms of overall spending. A recent survey by eMarketer shows that native advertising spending accounted for $1.63 billion in 2012 and is estimated to rise by more than $1 ... more...

Larissa’s Picks to Click: Daily Mail’s Online Success; Freelancers Union Re-Energized; Banner Ads that Don’t Suck

Written on
March 25th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. I think Mother Nature is on a power trip.   It’s spring, enough with the snow already. Business Insider takes a look ... more...

Industry Leaders Offer Predictions for 2013 (Part 10)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   John Federman, CEO, Dailybreak “Brands who invested in social media with a desire to create participation at scale will begin to look to quantify a return on their investment.” “Creating social engagement and participation will become a significant part of every comprehensive media ... more...