national-retail-federation



Mobiquity: Security Gaps Still Exist in Enterprise Beacon/iBeacon Deployments

Written on
February 6th 2014
Author
Press Release

BOSTON, February 6, 2014 (ADOTAS) – Mobile engagement provider Mobiquity (www.mobiquityinc.com) today has determined that significant enterprise functionality lapses still exist in current deployments of beacon programs. This gap – in monitoring, authentication and authorization – could significantly impact the touted benefits of this new technology aimed at retailers and other early ... more...

IBM Study: Consumers Willing to Share Personal Details, But Expect Value in Return

Written on
January 13th 2014
Author
Press Release

NEW YORK, January 13, 2014 (ADOTAS) — A new IBM (NYSE: IBM) study of more than 30,000 global consumers released today at the 2014 National Retail Federation convention (#NRF14) found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange. The percentage of ... more...

YouTube is More Important Than Ever for Retailers on Black Friday

Written on
November 26th 2013
Author
Richard L. Tso

ADOTAS — Retailers around the globe rely on the holiday season to bring their companies out of the red, and this year retailers are especially concerned with the truncated timeframe between Thanksgiving and Christmas. One week less time for consumers to shop translates to millions in lost revenues. According to ... more...

Mobile Analytics: Driving Greater Engagement for Loyalty Programs

Written on
March 6th 2013
Author
Brendan O’Kane

Customer loyalty was a top theme at the recent National Retail Federation Big Show, where thousands of retailers gathered to discuss trends and learn from the industry’s top names. This theme frequently overlapped with another important topic that is linked to loyalty: a strong focus on customers and on personalizing the ... more...

Mobile Drives Retail Purchases This Holiday Season

Written on
December 14th 2012
Author
Richard L. Tso

Holiday shopping can be brutal, but this year, millions of shoppers elected to circumvent the mall, breaking out their mobile phones instead. This year, Black Friday and Cyber Monday still proved to be high-transaction days of the year where most companies were able to sneak their way into the black ... more...

Cyber Monday: Holiday Shopping Trends & Mobile Ad Campaigns

Written on
November 21st 2012
Author
Richard L. Tso

Whether you like it or not, it’s that time of the year again and retailers are working overtime to get their online campaigns and online channels ready for the onslaught of expected shoppers this Cyber Monday. This year, brands predict that people will be completing a majority of their holiday ... more...

Tabsite Offers 7 Social Campaign Strategies For the Holiday Shopping Season

Written on
November 14th 2012
Author
Press Release

INDIANAPOLIS — TabSite, the industry leader in Facebook fan page management, is challenging retailers and brands to get ahead of consumer purchase decisions this holiday season and extend the season days longer. Using social engagement applications, retailers of all sizes have the potential to drive traffic, increase fan participation and ... more...

Holiday Shopping Season Extension Demands Well-Formed Social Media Strategy

Written on
October 22nd 2012
Author
Press Release

INDIANAPOLIS (October 22, 2012) — TabSite (www.tabsite.com), an industry leader in Facebook fan page management, is challenging retailers and brands to get ahead of consumer purchase decisions this holiday season and extend the season days longer. Using social engagement applications, retailers of all sizes have the potential to drive traffic, increase ... more...

Key Reading Material from the Shop.org Annual Summit

Written on
September 18th 2012
Author
Mike Daly

Shop.org, the e-commerce arm of the National Retail Federation, held its three-day Annual Summit last week in Denver. For those who missed it, we’ve got several different takes on the goings-on. Dan Darnell, VP of Marketing for Baynote, was among the attendees and offered this verbal snapshot of the proceedings: “Shop.org 2012 demonstrated the ... more...

Holiday Cheer Forecasted for Online Retailers

Written on
November 23rd 2011
Author
Natalie Drugan

ADOTAS – The holiday season is a time of year to bring friends and families together, to enjoy a plethora of calorie-suffused foods and to buy the perfect gifts for your mom, dad, sister, brother, husband, wife, kids, best friends, co-workers, dog walker, neighbors, etc. You get the point. It’s ... more...