naseem-javed



Today’s Burning Question: Marketing Implications of Google Glass

Written on
December 24th 2013
Author
Mike Daly

EDITOR’S NOTE: This article, originally published on Feb. 25, 2013, placed at No. 17 in our 20 most popular articles of the year. ADOTAS – Another day, another screen size! On the heels of Google’s unveiling of new details about Google Glass, we asked our panel of movers & shakers: “How will ... more...

Today’s Burning Question: Another Facebook Redesign?

Written on
March 7th 2013
Author
Mike Daly

Today we’ve asked our panel of industry leaders: ”What is your opinion of Facebook’s latest redesign?” Here are their responses: “I thought the comparison Mark Zuckerberg made of Facebook to being a person’s personalized newspaper was interesting because for the first time I saw an emphasis beyond “connecting people” to one as a news ... more...

Today’s Burning Question: Facebook Acquires Microsoft Atlas

Written on
February 28th 2013
Author
Mike Daly

Today our panel of ad-tech honchos weighs in on the following question: “What is your reaction to Facebook’s acquisition of Microsoft Atlas?” “Facebook’s Microsoft Atlas acquisition is a conscious step toward solving the social media measurement conundrum. Advertisers have long debated over the tangible value of social networks when it comes ... more...

Reaction to Facebook’s New Search Feature

Written on
January 16th 2013
Author
Mike Daly

Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and ... more...

The Bright Future in New Age Advertising: The Big List of Big Facts

Written on
January 10th 2013
Author
Naseem Javed

Facts: The Internet was not invented to solve global naming complexities, but today it is right in the center, with the most powerful domain name tools and options leading the charge. Facts: There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership ... more...

Thoughts on the gTLD Aftermarket Boom

Written on
June 13th 2012
Author
Naseem Javed

ADOTAS - What does June 13, 2012 tells us? Domain name expansion is a big game-changer, and marketers of the world will have to come to terms with their love and/or hate relationship with ICANN (Internet Corporation for Assigned Names and Numbers) and equally make room for domain registries, registrars ... more...

The Tower of Names: Global Top-Level Domains Set to Climb

Written on
June 7th 2012
Author
Naseem Javed

ADOTAS - What’s all this curious noise in global media about the booming ICAAN (Internet Corporation for Assigned Names and Numbers) generic top-level domain (gTLD) dot-names? Why have 1,120 separate bodies from various parts of the world applying for 2,000 such names at an average cost of a million dollars per name? ... more...

gTLDs and the Future of Search: The Branded World on a String

Written on
April 10th 2012
Author
Naseem Javed

ADOTAS – When Google applies its fancy algorithms on users of its multidimensional portal and, for example, sniffs out patterns of “sneezes,” creating predictability charts for “cough syrup” consumption, or identifies demands for “sunny destination travel deals,” the cash registers start ringing in all direction. Where there are travel demands, ... more...

Generic Top-Level Domains, the Social Web and the Future of Branding

Written on
April 4th 2012
Author
Naseem Javed

ADOTAS - Why is Facebook on its way to become a $100 billion dollar enterprise? Because the corporate world is very comfortable with “predictability driven marketing” surrounded by “search based social mediums,” and it expects “click-based” returns on investments and believes in 247/365 multidirectional expansion, while the rest of the ... more...

How Brands Can Go “Glocal” with Generic Top-Level Domains

Written on
March 12th 2012
Author
Naseem Javed

ADOTAS – Are we headed to new types of multi-layered distribution channels? Like Amway or Avon, where hundreds of thousands of representatives all over the world sell high-value and well-branded goods at low prices in local neighborhoods marked within their protected territories. The new marketing models of merchandizing directly “from ... more...