name-identity



The Bright Future in New Age Advertising: The Big List of Big Facts

Written on
January 10th 2013
Author
Naseem Javed

Facts: The Internet was not invented to solve global naming complexities, but today it is right in the center, with the most powerful domain name tools and options leading the charge. Facts: There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership ... more...

Naked Brand Names: Standing Out Without a Logo

Written on
December 8th 2011
Author
Naseem Javed

ADOTAS – Last-century business names were elaborately dressed with uniquely-stylized lettering, colorful logos, slogans and contextual support. This century, such “stylized dependency” has been pushed over the cliff by neo-socio-mobile-media-lingo. They’re stripped and typed in black and white text as soundbite-sized “bare naked words,” blending into chat lines alongside abbreviations and numbing-mumbo-jumbo. The majority of ... more...

Putting Your Stamp on Search: Are Domain Names Over?

Written on
November 21st 2011
Author
Naseem Javed

ADOTAS – The growing notion among big advertising agencies and brand marketers is that as search engines find answers instantly, there’s no real need to enter a domain name in the browser, and therefore domain names are far less important than they once were. They’re absolutely right. Why would you type “www.rolex.com” when ... more...