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Network Advertising Initiative Announces 2013-2015 Board of Directors

Written on
June 5th 2013
Author
Press Release

WASHINGTON, D.C. (ADOTAS) — The Network Advertising Initiative (NAI) today announced its 2013-2015 Board of Directors and new Executive Committee. Douglas Miller, Global Privacy Leader, AOL Inc., will serve as board chair. The entire Board of Directors, comprised of 12 member-elected privacy and digital media veterans, will work closely with ... more...

New eXelate Data Optimization Service Creates More Effective Smart Data Pools

Written on
April 5th 2013
Author
Press Release

The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing ... more...

The New Firefox Cookie Policy: Winners, Losers and Implications

Written on
February 26th 2013
Author
Will Clayton

We’ve watched with interest as Jonathan Mayer and the Firefox team introduced functionality that stands to make Firefox treat cookies more like Safari does.  It appears that within a few releases the No. 3 web browser will, by default, reject third-party cookies.  But what does that really mean?  First-party cookies ... more...

Marc Groman To Be Exec At NAI

Written on
November 18th 2011
Author
Sarah Novotny

ADOTAS – Today, the Network Advertising Initiative (NAI) board of directors announced that Marc Groman, the chief privacy officer of the Federal Trade Commission, will become the NAI’s next executive director and general counsel. The NAI is a leading self-regulatory organization for companies in the online advertising marketplace, including 24/7 ... more...

Maintaining the Momentum and Credibility of OBA Compliance and Self-Regulation

Written on
November 2nd 2011
Author
Chris Babel

ADOTAS – The most pressing compliance issue facing the online advertising industry today is ad privacy — how to communicate targeting practices to consumers and offer opt-out choices, thereby increasing ad relevancy and benefiting consumers, advertisers and publishers. It has been about a year since an industry coalition, consisting of the ... more...

Epic Calls History Stealing Claim Bogus

Written on
July 21st 2011
Author
Gavin Dunaway

ADOTAS – Considered a major privacy violation since a University of California, San Diego study publicized the practice last year, history sniffing or stealing refers to computer code embedded in tracking beacons that reads links on a page to get clues into browser history. You know the drill: pink means you’ve visited ... more...

Digital Ad Industry Isn’t the Bad Guy

Written on
March 7th 2011
Author
Lori Goldberg

ADOTAS – In the interest of providing consumers a higher level of confidence in the online advertising industry, the Self-Regulatory Principles for Online Behavioral Advertising aim to provide web consumers a mechanism for opting out of behavioral tracking services. In what might seem like a counter-intuitive move, many third-party data providers and ... more...

DoubleVerify to Deliver ‘Forward I’s With Verification

Written on
December 15th 2010
Author
Gavin Dunaway

ADOTAS – With the Federal Trade Commission floating a federally legislated “Do-Not-Track” list in a report on behavioral advertising the other week, more and more companies are trying their hardest to show that industry self-regulation is a better option. As it has just received approval to be a provider of the ... more...

Bizo Signs Up With NAI to Push Targeting Education

Written on
August 18th 2010
Author
Gavin Dunaway

ADOTAS – Congratulations are in order for both B2B targeting network Bizo and the Network Advertising Initiative. In addition to its membership in the Interactive Advertising Bureau, Bizo gets a big thumbs up for signing up with another association dedicated to educating consumers about targeted online advertising. However, it could be ... more...

NAI Stats: Behavioral Targeting Is Pure Gold

Written on
March 24th 2010
Author
Gavin Dunaway

ADOTAS – A few months ago at a meeting of online marketing lawyers, Federal Trade Commission Northeast Regional Director Leonard Gordon tried to quell regulatory concerns over behavioral targeting by commenting that the FTC doesn’t want to “kill the golden goose.” According to the latest research by the National Advertising Initiative, ... more...