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Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition?

Written on
May 20th 2013
Author
Mike Daly

ADOTAS – Today we’ve solicited comments from industry leaders in response to the following Burning Question: “What will be the implications of Yahoo’s acquisition of Tumblr?” Here’s how they’ve responded: “Yahoo! is no stranger to large acquisitions, and its purchase of Tumblr is one that’s actually one of the smaller purchases the company has [...] more...

AFAIK, Executive Edition: Tapad, Vibrant Media, Sociomantic Labs, CraveOnline, RAPP

Written on
May 8th 2013
Author
Mike Daly

ADOTAS — With so many high-level personnel moves happening this week, we’re spinning off a special Executive Edition of our industry roundup today. Tapad, leading providers of unified cross-device advertising solutions, today announced the appointment of Michael Barrett (pictured) to the company’s Board of Directors. Barrett’s role takes effect immediately. He [...] more...

AFAIK: PointRoll, Starbucks, Boingo Wireless, Criteo, VisualIQ, Kaspersky Lab

Written on
April 15th 2013
Author
Mike Daly

ADOTAS — Business development and digital sales veteran Mitchell Kreuch (pictured) has joined PointRoll as senior vice president of sales in New York. PointRoll is a Gannett company and the leading provider of digital advertising technology. According to a PointRoll press release, Kreuch was most recently vice president for Disney Online [...] more...

Retail Sites, Including Amazon, Dominate Paid Search Advertising on Google

Written on
March 13th 2013
Author
AdotasWire

A new study reveals that retail web sites are dominating paid search advertising on Google.com, with amazon.com taking the lead as both the most visible retail advertiser and also the retail brand most likely to be seen in organic search results. The findings come from a study by search and social analytics [...] more...

Stop Treating Social Like Display!

Written on
January 4th 2013
Author
Thomas Moyer

Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth rate of 21 percent. But just because marketers finally see the value in social advertising doesn’t mean they’re doing it right. Too often marketers [...] more...

2012 Sharing Trends: Guess Who/What Won the Race

Written on
December 19th 2012
Author
AdotasWire

Via AddThis: 2012 was the most socially active year ever on the Internet. We had the most social Olympics ever, the most social Election ever and overall sharing increased 23% from 2011. Hard to believe it’s that time again but we took our annual look back at the year in sharing. Check out [...] more...

Social on Heavy Rotation: Major Record Label Unveils New Interactive Website

Written on
October 16th 2012
Author
Richard L. Tso

Music is all about reaching people through vibrations, words and sound. It not only establishes a particular mood, it is a vehicle for communication and an avenue for personal expression. When you listen to your favorite band, concerto or guitar riff, it stirs something visceral within and you instantly feel [...] more...

Digital Media Vet David Carlick Joins NetSeer Board of Directors

Written on
October 12th 2012
Author
AdotasWire

SANTA CLARA – NetSeer recently announced that David Carlick, Chairman at ReachLocal (NASDAQ: RLOC), has joined its Board of Directors. NetSeer’s patented concept matching technology suite is rapidly advancing the way digital media is bought. By mapping the concepts that matter most to brand marketers, NetSeer aggregates relevant display, mobile, and [...] more...

Introducing The New MySpace: An Elegant Mashup of Spotify, Pinterest & Facebook

Written on
October 9th 2012
Author
Richard L. Tso

Remember when MySpace was the No. 1 social networking site, well before the introduction of Facebook and Google+? It had gained a reputation as the place for those long-ass profile pages complete with glitter text, animated gif images, booty-calls and for no-name bands desperate to find listeners. Okay, so I finally found my [...] more...

Quick Hits: Yahoo Revamps Video Hub, Shows Off New Series

Written on
October 4th 2011
Author
Gavin Dunaway

ADOTAS – In the wake of portal rival AOL’s online video upfront with 15 new web series (one with Heidi Klum, one produced by Jennifer Lopez), Yahoo! unveiled eight new web series as part of the rollout of its revamped video hub, which will be a central resource for videos across [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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