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Can Selfies Earn You Cash? Strengthen Brands? Save the World?

Written on
June 2nd 2014
Author
Richard L. Tso

ADOTAS – The ubiquitous selfie had made its way into our daily social feeds, but why do people have the urge to snap pictures of themselves and share them with the world? While there are differing opinions as to why people embrace (or shudder at) this social phenomenon, brands and ... more...

Adobe, CBS, Outlook Show Big Gains in Monthly Top Site Rankings

Written on
May 14th 2014
Author
Adotas

ADOTAS – Millward Brown Digital has released its data on the top 50 sites for April 2014. Some key highlights: Top gainers included Adobe (88.54% MoM increase), CBS (cbs.com with 128.55% YoY growth), and Microsoft’s Outlook (live.com saw 44.60% YoY growth). Not surprisingly, the first half of the month had taxpayers filing with ... more...

AdColony Announces Hirings of Two VPs

Written on
January 14th 2014
Author
Press Release

LOS ANGELES, January 14, 2014 (ADOTAS) – AdColony, a mobile video advertising company headquartered in Los Angeles, has made two key hires who will be joining the company out of their growing New York office. Sky Holden (pictured left) has joined AdColony as Senior Vice President of Advertising Sales where he is ... more...

Stop Treating Social Like Display!

Written on
December 27th 2013
Author
Thomas Moyer

EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth ... more...

ICANN Shuts Down Domain Registry Allegedly Run by ‘Spam King’

Written on
November 25th 2013
Author
Mike Daly

ADOTAS – The Internet Corporation for Assigned Names and Numbers (ICANN) has shut down the domain registry business of Dynamic Dolphin, citing its “failure to disclose that Scott Richter was the CEO, director, and Secretary of the registrar since 2012″ and “the registrar’s failure to disclose Scott Richter’s felony conviction.” According ... more...

Content, Not Keywords: The New SEO Paradigm

Written on
November 11th 2013
Author
Deborah Hanamura

ADOTAS – The best way to serve your business is to serve your customers well – and content is no different. Keywords no longer guarantee top search rankings. Today, it is superb, consistent content that is of service to your customers that leads to top search rankings. Do you want to ... more...

Bloggers: When It Comes To Monetizing, It’s Better To Go Native

Written on
May 31st 2013
Author
Oliver Deighton

ADOTAS – People become bloggers for all kinds of reasons. Some goals are altruistic, some provocative, yet others are artistic or informational. However a blogger’s intent is defined, though, one thing is certain: display advertising won’t enhance it. There’s a simple truth about blogs: Readers rarely, if ever, come to one ... more...

Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition?

Written on
May 20th 2013
Author
Mike Daly

ADOTAS – Today we’ve solicited comments from industry leaders in response to the following Burning Question: “What will be the implications of Yahoo’s acquisition of Tumblr?” Here’s how they’ve responded: “Yahoo! is no stranger to large acquisitions, and its purchase of Tumblr is one that’s actually one of the smaller purchases the company has ... more...

AFAIK, Executive Edition: Tapad, Vibrant Media, Sociomantic Labs, CraveOnline, RAPP

Written on
May 8th 2013
Author
Mike Daly

ADOTAS — With so many high-level personnel moves happening this week, we’re spinning off a special Executive Edition of our industry roundup today. Tapad, leading providers of unified cross-device advertising solutions, today announced the appointment of Michael Barrett (pictured) to the company’s Board of Directors. Barrett’s role takes effect immediately. He ... more...

AFAIK: PointRoll, Starbucks, Boingo Wireless, Criteo, VisualIQ, Kaspersky Lab

Written on
April 15th 2013
Author
Mike Daly

ADOTAS — Business development and digital sales veteran Mitchell Kreuch (pictured) has joined PointRoll as senior vice president of sales in New York. PointRoll is a Gannett company and the leading provider of digital advertising technology. According to a PointRoll press release, Kreuch was most recently vice president for Disney Online ... more...