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Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition?
ADOTAS – Today we’ve solicited comments from industry leaders in response to the following Burning Question: “What will be the implications of Yahoo’s acquisition of Tumblr?” Here’s how they’ve responded: “Yahoo! is no stranger to large acquisitions, and its purchase of Tumblr is one that’s actually one of the smaller purchases the company has [...] more...
AFAIK, Executive Edition: Tapad, Vibrant Media, Sociomantic Labs, CraveOnline, RAPP
ADOTAS — With so many high-level personnel moves happening this week, we’re spinning off a special Executive Edition of our industry roundup today. Tapad, leading providers of unified cross-device advertising solutions, today announced the appointment of Michael Barrett (pictured) to the company’s Board of Directors. Barrett’s role takes effect immediately. He [...] more...
AFAIK: PointRoll, Starbucks, Boingo Wireless, Criteo, VisualIQ, Kaspersky Lab
ADOTAS — Business development and digital sales veteran Mitchell Kreuch (pictured) has joined PointRoll as senior vice president of sales in New York. PointRoll is a Gannett company and the leading provider of digital advertising technology. According to a PointRoll press release, Kreuch was most recently vice president for Disney Online [...] more...
Retail Sites, Including Amazon, Dominate Paid Search Advertising on Google
A new study reveals that retail web sites are dominating paid search advertising on Google.com, with amazon.com taking the lead as both the most visible retail advertiser and also the retail brand most likely to be seen in organic search results. The findings come from a study by search and social analytics [...] more...
Stop Treating Social Like Display!
Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth rate of 21 percent. But just because marketers finally see the value in social advertising doesn’t mean they’re doing it right. Too often marketers [...] more...
2012 Sharing Trends: Guess Who/What Won the Race
Via AddThis: 2012 was the most socially active year ever on the Internet. We had the most social Olympics ever, the most social Election ever and overall sharing increased 23% from 2011. Hard to believe it’s that time again but we took our annual look back at the year in sharing. Check out [...] more...
Social on Heavy Rotation: Major Record Label Unveils New Interactive Website
Music is all about reaching people through vibrations, words and sound. It not only establishes a particular mood, it is a vehicle for communication and an avenue for personal expression. When you listen to your favorite band, concerto or guitar riff, it stirs something visceral within and you instantly feel [...] more...
Digital Media Vet David Carlick Joins NetSeer Board of Directors
SANTA CLARA – NetSeer recently announced that David Carlick, Chairman at ReachLocal (NASDAQ: RLOC), has joined its Board of Directors. NetSeer’s patented concept matching technology suite is rapidly advancing the way digital media is bought. By mapping the concepts that matter most to brand marketers, NetSeer aggregates relevant display, mobile, and [...] more...
Introducing The New MySpace: An Elegant Mashup of Spotify, Pinterest & Facebook
Remember when MySpace was the No. 1 social networking site, well before the introduction of Facebook and Google+? It had gained a reputation as the place for those long-ass profile pages complete with glitter text, animated gif images, booty-calls and for no-name bands desperate to find listeners. Okay, so I finally found my [...] more...
Quick Hits: Yahoo Revamps Video Hub, Shows Off New Series
ADOTAS – In the wake of portal rival AOL’s online video upfront with 15 new web series (one with Heidi Klum, one produced by Jennifer Lopez), Yahoo! unveiled eight new web series as part of the rollout of its revamped video hub, which will be a central resource for videos across [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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