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Video Viewership Up 64% Year-Over-Year

Written on
May 13th 2008
Author
Kathleen

ADOTAS – Online video viewership spiked in March by 13% to 11.5 billion, according to findings from comScore. Their data represents a 64% gain year-over-year. Unsurprisingly, Google (YouTube’s parent company), enjoyed most of the gains, with a reported 4.3 billion videos seen on its sites (a 38% share of the market). [...] more...

More Eyeballs on MySpace, Ad Revenue Still Weak

Written on
May 8th 2008
Author
Kathleen

ADOTAS – Shocker: it’s still hard to push ads on social networks. But the audience certainly keeps coming back for more (especially at MySpace). Hitwise reports that MySpace is the indubitable champion of the social networking space, getting 73.82% of the market share domestically in April. The runners-up: Facebook with 14.8%, [...] more...

What’s Next: Microol? MiSpace? MiClick?

Written on
May 6th 2008
Author
Kathleen

ADOTAS – It remains to be seen if Microhoo will be resurrected, but in the meantime, it seems that Time Warner Inc.’s AOL has approached Microsoft for a potential merger. And AOL isn’t alone, The Times reports. A number of other companies (none named in the article) have approached [...] more...

MySpace Becomes YourAdSpace

Written on
April 21st 2008
Author
Kathleen

ADOTAS – It seems MySpace has finally realized its genius for social networking may not extend to the advertising arena. The company announced today that it will allow advertisers to manage their presence on the site, instead of monitoring and controlling their every move. Industry watchers predict that MySpace may have [...] more...

Fox Interactive Reorganizes Ad Division, Axes Exec

Written on
April 4th 2008
Author
Kathleen

ADOTAS – In a bid to boost its interactive advertising revenues, News Corp.’s Fox Interactive Media Internet division is getting revamped, the company announced this morning. The division oversees mega social network MySpace. There are two major changes afoot: Fox will launch (at long last) an online advertising network and the [...] more...

MySpace To Launch Free Ad-Supported Music Site

Written on
April 3rd 2008
Author
Editor

ADOTAS — News Corp.’s MySpace is forming a joint venture with music companies to offer free music and video streaming – the gargantuan social network will fund the venture through interactive advertisements, MP3 downloads, ringtones, ticket sales and merchandise. Vivendi’s Universal Music Group, Sony BMG Music Entertainment and Warner Music Group [...] more...

Minyanville & MySpace Get Animated

Written on
March 26th 2008
Author
Editor

ADOTAS - Minyanville Publishing and Multimedia and MySpace have announced a branded channel content deal on MySpace TV. Minyanville will provide episodes of a popular animated-financial news show that airs on Fox Business Network’s Happy Hour show. Hoofy and Boo, Bull and Bear characters, provide a humorous look at the trends [...] more...

Yahoo And Google Get Social Together

Written on
March 25th 2008
Author
Editor

ADOTAS - Yahoo put out a statement today that says it supports Google in the development of applications for social networks and will help create a joint foundation to keep it going. Google launched OpenSocial in November to encourage developers who are creating widgets for Facebook to make them, following a [...] more...

Consumer-Generated Content Got You BURNED?

Written on
March 17th 2008
Author
Gonzalo E. Mon

ADOTAS EXCLUSIVE — More and more companies are incorporating consumer-generated content into their promotions, and it can easily be a publicity boon — or a public-relations bust. As with any double-edged sword, treading carefully is the key to success. In recent years, Doritos ran two successful contests in which consumers were [...] more...

Microsoft to Yahoo: THIS IS WAR!

Written on
February 19th 2008
Author
Editor

ADOTAS — Microsoft Corp. doesn’t plan to raise the price of its $44.6 billion takeover bid for Yahoo, Inc. but it is about to make it a lot harder for CEO Jerry Yang to wiggle out of the software giant’s embrace, according to reports today. Microsoft has authorized a proxy battle [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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