music



Start Your Engines: A Sneak Peek at SXSW 2014

Written on
March 4th 2014
Author
Richard L. Tso

ADOTAS – If you love music, advertising and digital tech, you must be pretty jazzed this week. The highly anticipated South by Southwest (SXSW) Festival 2014 kicks of this Friday, featuring over 2000 musical acts, thousands of digital creatives and swarms of technology companies, set to descent upon laid-back Austin, Texas. ... more...

YuMe and Gracenote to Advance Synchronized Second Screen Advertising

Written on
January 6th 2014
Author
AdotasWire

REDWOOD CITY, Calif., January 6, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, and Gracenote(R), a global leader in music and video content recognition technology, are collaborating to synchronize TV and mobile advertising in order to optimize brand advertising spend in a multi-screen ... more...

Pandora Launches Advertising on Automotive Platforms

Written on
January 6th 2014
Author
Mike Daly

LAS VEGAS and OAKLAND, Calif., January 6, 2014 (ADOTAS) – Pandora (NYSE: P), the leading internet radio service, today announced it will begin rolling out in-car advertising solutions this month. Major national brands including BP, Ford Motor Company, State Farm® and Taco Bell are on board to take advantage of ... more...

Music Hath Charms to Open Consumers’ Wallets (And the Top Brands Know It)

Written on
November 14th 2013
Author
Richard L. Tso

ADOTAS – Pop. Electronica. Rap. Music undoubtedly has a powerful influence on people’s moods and productivity, and  in a recent survey, 51 percent of respondents said they view music events as the No. 1 way to build a positive association towards a brand. In fact, 65 percent of people consider ... more...

Alloy Digital and Break Media Merge, Become ‘Defy Media’

Written on
October 14th 2013
Author
AdotasWire

LOS ANGELES and NEW YORK, October 14, 2013 (ADOTAS) – Alloy Digital and Break Media today announced that the companies have merged, creating a powerful digital-centric media company focused on content creation and delivery to the key 12-34 demographic. Operating under the new name Defy Media, the transaction combines the ... more...

New Platform Adds Music to Email Marketing Campaigns

Written on
October 11th 2013
Author
Mike Daly

PASADENA, October 11, 2013 (ADOTAS) — DMI Music and Media Solutions, the premier provider of comprehensive music marketing and branding solutions, today unveiled Engine 1 Music, its latest technology product connecting brands with consumers through the emotional power of music. With Engine 1 Music, companies can include a music playlist in ... more...

Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership

Written on
May 22nd 2013
Author
Mike Daly

ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing the Xbox One, we posted the results of a Synthesio study that showed the strong social buzz the announcement had engendered. If our site analytics are any indication, Synthesio’s study was spot on. Our coverage of the Xbox Reveal, which included ... more...

From the Twitterverse: Gamers Hate On Xbox One

Written on
May 21st 2013
Author
Mike Daly

ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment console. This is not your daddy’s gaming system: The Xbox One enables users to instantly switch between games, movies, music, the Web, Skype and live TV. But most of those following the reveal on Twitter are apparently gamers who don’t give ... more...

Music Industry in a Tailspin: Will Streaming Music Services Ever Turn a Profit?

Written on
May 13th 2013
Author
Richard L. Tso

ADOTAS – It’s been over a decade since the first iPod emerged on the scene, disrupting the music industry and prompting the inevitable shift towards digital. When it was first introduced, this pocket-sized music player went head-to-head against the now legacy playback formats that previously dominated the recording industry, including ... more...

iOS Reclaims Lead, Europe Takes Off, and 2013 Sees Higher Mobile Click-Throughs and Conversions

Written on
April 18th 2013
Author
AdotasWire

SAN MATEO, CALIF., April 18, 2013 (ADOTAS) — Opera Mediaworks today released its first State of Mobile Advertising report of the year, with key mobile advertising data and trends from Q1 2013. The data originates from the company’s extensive mobile advertising platform, which consists of AdMarvel, Mobile Theory, 4th Screen ... more...