multichannel-campaign



Second Screen Phenomenon Opens Cross-Channel Marketing Opportunities

Written on
November 13th 2013
Author
Christine Oliveri

ADOTAS – Device proliferation is changing the way we access and view media, with consumers increasingly likely to use a smartphone or tablet as a second screen while viewing content on TV or online. A Time Warner study highlighted by Adweek shows that multitasking via second screens during TV viewing ... more...

Sports Ad ROI on Tap: CoreMotives Integrates with Ticketmaster for Ticket Sales Revenue-Tracking

Written on
December 10th 2012
Author
Richard L. Tso

Athletes and marketers have a lot in common. They both work hard to understand and assess the competitive landscape to develop strategies for scoring against their opponents. They both use teamwork and aggressive defense to protect their assets, whether it is the end zone, the basketball hoop, or their proprietary ... more...