multi-touch



Neolane Infographic: ‘Finding Your Way with Marketing Automation Workflow’

Written on
March 4th 2013
Author
Adotas

Neolane recently created this infographic, “Finding Your Way with Marketing Automation Workflow,” which is cleverly designed to look like a subway map. Each subway line represents a different category of automation, with the stops as examples. The stops where the subway lines intersect represent the workflow examples spanning multiple categories. Subscribe ... more...

Is Content Marketing the Future? Lessons for the Digital Engagement Path

Written on
December 20th 2012
Author
Daniel Laury

With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After setting new standards with its 2008 win, the campaign made it clear that technology and social media were still integral ... more...

Marketers, Put Down the Funnel: Why You Need an Updated Toolkit

Written on
June 19th 2012
Author
Daniel Laury

ADOTAS - Marketers, it’s time to put down the funnel. Yes, it has served you well. You could see when and how suspects, prospects and customers entered it. We all enjoyed this linear path from stimulus to desire to purchase. But guess how old that funnel is? In 1898, early ... more...