multi-screen
How Producers and Publishers Can Stave Off a Video Drought
ADOTAS – Everyone knows the Rime of the Ancient Mariner: “Water, water everywhere and not a drop to drink.” Unfortunately, this song may soon apply to video. Freewheel’s 2012 Video Monetization Report indicates that the growth rate for video-viewing volume rose only 7% from Q3 2012 to Q4 2012, while the growth [...] more...
SXSW 2013 Sets the Stage for ‘Geek Innovation’ in Technology, Music and Entertainment
The technology, music and entertainment industries collide at Austin’s annual three-in-one South by Southwest festival this week, so what should people expect this year at the nation’s most influential and talked about event? Each year, South by Southwest (SXSW) attracts more than 200,000 people to Austin, Texas, transforming the capital [...] more...
Crossing the Divide: How Digital Marketing Connects Brands to Business
Calling all digital marketers: 2013 looks like your year. I’m sure you’ve noticed that we’ve become a nation of “multi-screeners” using smartphones, tablets, computers and TVs — sometimes simultaneously — to gather and process information. In this highly mobile and interconnected world, businesses are relentlessly looking for better ways to [...] more...
Industry Leaders Offer Predictions for 2013 (Part 5)
1 2 3 4 5 6 7 8 9 10 James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for [...] more...
Brownstein Group Helps IKEA Shift to Seasonal Marketing Approach with Launch of New Digital Catalog
PHILADELPHIA (November 12, 2012) – Brownstein Group (BG), a Philadelphia-based brand communication firm, announces the launch of the new IKEA digital seasonal catalog, an inspirational guide that helps consumers improve their lives at home by preparing for the season ahead. The inaugural issue, entitled “Celebrate Brilliantly,” is available at ikea-usa.com/celebrate [...] more...
Mixpo, MaxPoint and Seattle Cancer Care Alliance Team Up to Promote Health Care With Video Advertising
SEATTLE (November 12, 2012) — Mixpo, a multi-screen video advertising technology provider, together with the Seattle Cancer Care Alliance (SCCA) and MaxPoint Interactive are pleased to announce the results from their recently launched multi-media campaign to raise awareness of SCCA’s world renowned therapies, superior survivor rates and dedication to [...] more...
Brands Want Your Undivided Attention: The Rise of Multi-Screen Ad Campaigns
We all do it. We sit in front of our computers at work with our iPhones on our desk, sometimes switching back in forth between emails and photos that exist on each device. At home we sit down in front of the television to watch 30 Rock or Newsroom, and [...] more...
Adconion Media Group Selected by AlwaysOn as an OnHollywood 100 Winner
SANTA MONICA, CALIF. (October 9, 2012) – Adconion Media Group, one of the largest global multi-screen, multi-channel audience platforms, today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 winners. Inclusion in the OnHollywood 100 signifies leadership amongst its peers and game-changing approaches and technologies [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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