multi-screen



YuMe Releases First-Of-Its-Kind Reach Calculator Based On Nielsen Research

Written on
June 2nd 2014
Author
Press Release

REDWOOD CITY, Calif., June 2, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, today released the first-of-its kind interactive Reach Calculator based on US results of its multi-national research with Nielsen on multi-screen reach and brand impact. The fully functional tool computes unduplicated reach ... more...

Alternative Screens: Putting TV Advertising on the Spot

Written on
April 29th 2014
Author
David Leider

ADOTAS – Like the high school prom queen 20 years later, the television screen is beginning to lose its glow for viewers, as younger, more appealing screens divert their attention. Although TV ad spending is still rising, the number of people TV is reaching is trending toward flat or declining. ... more...

5 Tips for Improving Ad Engagement and Driving ROI

Written on
April 11th 2014
Author
Sid Bhatt

ADOTAS – Today’s consumers are multi-screen addicts. For example, they may begin a search on a smartphone, move to a desktop computer to gather more information and then finish the task on a tablet. According to a recent report by AdReaction, 41 percent of screen time is simultaneous usage of ... more...

PubMatic Works with Advance Digital on Multi-Screen Solutions, Appoints Terri Walter as CMO

Written on
February 10th 2014
Author
Mike Daly

NEW YORK,  February 10, 2014 (ADOTAS) – PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and leveraging market efficiencies by expanding its cross-platform programmatic strategy beyond display to include mobile, tablet and video. Advance Digital engaged with PubMatic ... more...

Blurred Lines: Combining the First and Second Screens

Written on
February 5th 2014
Author
Robert Derow

ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second screen. Thanks to the proliferation of new devices, the second screen has emerged as a significant element in ... more...

‘Programmatic from Specific Media™’ Offers Guaranteed Viewability

Written on
February 5th 2014
Author
Press Release

IRVINE, Calif., February 5, 2014 (ADOTAS) – Specific Media, a leading global media company, has launched the advertising industry’s only multi-format, multi-screen programmatic solution that guarantees viewability. Powered by Vindico’s Adtricity® technology, “Programmatic from Specific Media™” directly addresses current media buying inefficiencies by enabling real-time bidding of advertising inventory based on quality ... more...

Ready to Knock TV Off its Pedestal? Join the Club

Written on
February 5th 2014
Author
Ashwin Navin

ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever, but they aren’t letting anyone else in. The guests are comfortable because they’ve ... more...

Kevin Bacon to Headline Festival of Media Global 2014

Written on
January 23rd 2014
Author
Press Release

ROME, January 23, 2014 (ADOTAS) — Kevin Bacon, the award-winning actor and “king of connections,” will headline the Festival of Media Global 2014, taking place from April 6-8 in Rome at the Cavalieri Hotel. This year’s Festival will focus on the technology, innovations, and strategies that make the media industry more ... more...

YuMe and Gracenote to Advance Synchronized Second Screen Advertising

Written on
January 6th 2014
Author
Press Release

REDWOOD CITY, Calif., January 6, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, and Gracenote(R), a global leader in music and video content recognition technology, are collaborating to synchronize TV and mobile advertising in order to optimize brand advertising spend in a multi-screen ... more...

Zen & The Art Of Mobile Advertising (Part 2)

Written on
September 26th 2013
Author
Peter Relan

EDITOR’S NOTE: In Part 1 of this article, the author explored the many reasons why mobile advertising sucks. Here, he offers a three-part solution he calls “The Zen of Mobile Advertising.” ADOTAS – The Zen of mobile app advertising is to instantly achieve a quality experience by giving the user a beautiful interactive native app experience ... more...