multi-platform



HitFix Launches HitFix Video, Multi-Platform Entertainment and Advertising Channel Delivering 90M Monthly Video Streams

Written on
March 27th 2014
Author
AdotasWire

LOS ANGELES, March 27.  2014 (ADOTAS) – HitFix (www.hitfix.com), the fastest-growing entertainment news brand in the US, today announced the launch of HitFix Video (www.hitfix.com/videos), a multi-platform channel delivering a mix of original content and highly targeted advertisements through 90 million monthly video streams to a compilation of 300 million monthly ... more...

Russell Named Sr. Managing Director of Sales at Meredith Video Studios

Written on
January 22nd 2014
Author
AdotasWire

NEW YORK, January 21, 2014 ADOTAS) – Meredith Corporation (NYSE:MDP) announced today that it has named highly-respected industry executive Tim Russell as Senior Managing Director of Sales at Meredith Video Studios. Russell (pictured) will be responsible for leading and managing key advertising sales initiatives for Meredith Video Studios (MVS), Meredith’s ... more...

Scripps Acquires Newsy for $35 Million

Written on
December 9th 2013
Author
AdotasWire

CINCINNATI, December  9, 2013 (ADOTAS) – The E.W. Scripps Company (NYSE: SSP) has acquired Columbia, Mo.-based digital video news provider Newsy, a five-year-old startup that has built its early success on a multi-source, multi-platform approach to storytelling. “Newsy adds an important dimension to our video news strategy. It’s a next-generation news ... more...

The Exchange Lab Enters the U.S. as Part of Aggressive Global Expansion Plan; Hires Ex-King Ad Exec as CRO

Written on
November 11th 2013
Author
AdotasWire

NEW YORK and SAN FRANCISCO, November 11, 2013 (ADOTAS) – The Exchange Lab, a programmatic marketing intelligence and multi-platform media trading company, today announced its expansion to the United States with offices in New York and San Francisco. The company also named Mark Charkin (pictured), former executive vice president of advertising ... more...

comScore Co-Founder Lists Top 10 Burning Issues in Digital

Written on
January 14th 2013
Author
Mike Daly

Gian Fulgoni, executive chairman and co-founder of comScore, wrote in great detail receltlyabout what he considers the top ten “burning issues” in digital, based on his company has observed while providing data and analytics to more than 2,000 companies around the world. The article also formed the basis of Fulgoni’s ... more...

Industry Leaders Offer Predictions for 2013 (Part 1)

Written on
January 2nd 2013
Author
Adotas

John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing.  Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization.  With the advance ... more...