multi-channel_marketing



Connecting With Customers While Managing Branded Content and Channels

Written on
January 18th 2013
Author
Eric Courville

Twitter. Pinterest. Facebook. LinkedIn. These popular social media platforms are contributing to a new marketing approach that is focused more on digital and interactive, while becoming less traditional and less focused on single-channel marketing. Marketers can no longer rely on implementing a campaign only in traditional media channels such as ... more...

Can Responsive Web Design Really Save You Time?

Written on
December 11th 2012
Author
Chris Stevens

Born out of the need to ensure that websites look great and work well on a wide variety of devices, platforms and browsers, responsive web design has been hailed as the next trend for building websites. One of the biggest claims about responsive design is that it can save considerable amounts ... more...

Brands Want Your Undivided Attention: The Rise of Multi-Screen Ad Campaigns

Written on
November 7th 2012
Author
Richard L. Tso

We all do it. We sit in front of our computers at work with our iPhones on our desk, sometimes switching back in forth between emails and photos that exist on each device. At home we sit down in front of the television to watch 30 Rock or Newsroom, and ... more...

Adconion Media Group Selected by AlwaysOn as an OnHollywood 100 Winner

Written on
October 9th 2012
Author
AdotasWire

SANTA MONICA, CALIF. (October 9, 2012) – Adconion Media Group, one of the largest global multi-screen, multi-channel audience platforms, today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 winners.  Inclusion in the OnHollywood 100 signifies leadership amongst its peers and game-changing approaches and technologies ... more...

New Creative Services Agency Launched Where Entertainment, Advertising, Tech and Culture Intersect

Written on
September 24th 2012
Author
AdotasWire

LOS ANGELES (September 24, 2012) – Quantasy, a creative services agency that creates brand experiences that occur at the intersection of entertainment, advertising, technology and culture, today officially launched. Quantasy is envisioned and led by CEO Will Campbell, a 10-year industry veteran with expertise in melding brand and consumer culture ... more...

Barkley Evergreen Integrates Online and Broadcast Media Buying

Written on
May 24th 2006
Author
Sarah Novotny

Full-service shop Barkley Evergreen & Partners is restructuring its media buying strategy around the assimilation of broadcast and online mediums. The Kansas City-based agency plans to officially launch its fully integrated approach this summer. “From a consumers perspective there is no separation between TV, radio and internet, they are simply sources ... more...