multi-channel



Mobile Video: A Primetime Opportunity for Advertisers

Written on
April 10th 2014
Author
Anthony Iacovone

ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and affordable data plans, which enable people to consume video content on the go.  Yankee also predicts ... more...

Aerva’s Global HTC Digital Campaign Brings Crowdsourced Photos To Times Square

Written on
February 11th 2014
Author
Press Release

CAMBRIDGE, Mass., February 11, 2014 (ADOTAS) – Aerva, a leading solution provider for integrating social media and user-generated content into marketing campaigns, announced today that it partnered with HTC in a very successful global social and digital media campaign promoting the highly rated HTC One during the holiday season. Using ... more...

5 Reasons the Digital Advertising Industry Is Lost

Written on
February 3rd 2014
Author
Jim Moar

ADOTAS – Digital advertising, with all of its data and analytics, was supposed to be a utopia for tracking, measuring, and optimizing ad value. We have a long ways to go and the challenge is increasing every day.  Digital advertisers now find themselves stuck between flawed paradigms and crumbling methodologies, ... more...

Tealium: Digital Marketing Predictions and Resolutions for 2014

Written on
January 2nd 2014
Author
Adotas

ADOTAS – Tealium, a leader in enterprise tag management and digital data distribution platforms, has put together the predictions for 2014: Predictions Cloud technology = empowered marketers: Digital marketers will reduce their reliance on IT departments thanks to new cloud-based technologies that empower marketers to manage their own solutions and launch more revenue-generating campaigns ... more...

2013 Social Gaming Trends and What They Mean for Marketers

Written on
December 31st 2013
Author
Ari Brandt

EDITOR’S NOTE: This article, originally published on January 21, 2013, placed at No. 1 in our 20 most popular articles of the year. ADOTAS – Social gaming is one of the most engaging and popular activities on social platforms, mobile devices and the web. And with the rapidly increasing adoption ... more...

The Next Big Thing: Real-Time Cross-Channel Attribution & Allocation

Written on
December 2nd 2013
Author
Tyler Moebius

ADOTAS — Consumers receive an endless amount of input when considering even the most mundane purchase. Pre-roll ads, display ads, email, search results, Facebook posts, TV ads, billboards and more. All of these interactions influence their buying decisions — but to what degree? Fractional attribution models are useless unless you ... more...

Technology Drives Super Bowl XLVII Advertising Trends

Written on
January 30th 2013
Author
Martin Hayward

Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two ... more...

Super Bowl XLVII in the Age of Big Data-Powered Advertising

Written on
January 29th 2013
Author
Rick Farnell

Super Bowl Sunday is coming up, and while it’s always a time for advertisers to flex their creative muscles, this year we can expect brands to take their creativity a step further with targeted messages and ads. The real game changer this year will be how advertisers use Big ... more...

[x+1] Origin 4.0 Gives Origin DSP New Capabilities for Digital Media Professionals

Written on
September 14th 2012
Author
Press Release

NEW YORK, Sept. 13, 2012 – [x+1], provider of the industry’s most complete multi-channel marketing platform, [x+1] Origin 4.0, today announced enhancements to its powerful Origin demand side platform (DSP).  POE™ – [x+1]’s industry-leading optimization engine – enables the Origin DSP to deliver better media results through improved optimization and more ... more...

Your Piece of the Pie: Five Steps for Segmenting Your Audience

Written on
July 19th 2012
Author
Daniel Laury

ADOTAS – GM or Ford … Grand Canyon or Paris … What do buying a car and planning a trip have in common? Both activities are among the most common types of online search. Data shows that 85 percent of people purchasing travel do research online (Google) and more than 70  percent ... more...