mtv
MySpace and MTV: a dream match
ADOTAS — Though it might seem silly to sign co-founder Tom Anderson to a two-year, $500,000-a-year salary for just dropping by occasionally, you might wonder if it’s to keep other talent from straying, especially if News Corp plans to sell it. It’s no secret that Viacom missed out on buying the [...] more...
Quantcast Wants Its MTV
ADOTAS – Quantcast is aiming to help help herd, quantify and monetize MTV’s disparate Internet audience. The open direct-measurement service announced that MTV Networks will deploy Quantcast solutions across its online portfolio in a bid to enhance its ability to quantify unique audiences and ultimately deliver greater value to its [...] more...
Viacom Won’t See Your YouTube Viewing Habits – Just Chad’s
ADOTAS – Whoopsy-daisy: it turns out Viacom doesn’t need all of the dirt on your YouTube viewing habits. Judge Louis Stanton had ordered Google to fork over the details of millions of YouTube users to Viacom, which would theoretically help the company prepare its $1 billion case on copyright infringement. The [...] more...
Microsoft Lands MTV and BMG Content
Microsoft today announced an online partnership with MTV Networks International and Sony BMG to provide video content on its MSN platform. “Video is exploding,” said Microsoft Online Services Group vice president John Mangelaars at Microsoft’s Vision for Video event this morning, techdigest.tv reported. The move is widely seen as a bid [...] more...
MTV/MySpace ’08
YouTube has received many challengers after launching their campaign to host a presidential debate with partner CNN. Adding to that list of contenders is MySpace and MTV. The two brands have been set to co-host a series of personal discussions with the 2008 presidential candidates. The hour-long episodes will broadcast on [...] more...
MTV Spends Serious Cash On Games
Divisions of Viacom have been putting a lot of money into video games lately. A month ago, Nickelodeon Kids & Family Group announced its plans to invest $100 million in casual games. Now, MTV Networks has announced that it will invest over $500 million over the upcoming two years in [...] more...
Games Worth $100M To Viacom
Staying on the subject of games, Viacom’s MTV Networks has announced that its Nickelodeon Kids & Family Group is planning on investing $100 million over the span of two years in the development, distribution and creation of casual gaming titles, sites and platforms. Cyma Zarghami who is the president of Nickelodeon [...] more...
MTV to Pimp Rides Online
MTV Networks will be launching an online world for its “Pimp My Ride” car customization show to go along with its other online worlds, “Virtual Laguna Beach” and “Virtual Hills.” The “Pimp My Ride” world will be modeled after the town of Van Nuys, California. As the former location of a [...] more...
Amp’d and MTV: Made for Mobile
MTV Networks and multimedia cell phone provider Amp’d Mobile have announced a deal to produce and distribute an original made-for-mobile video series. The show will appear within an MTV Networks channel within Amp’d Live, the provider’s entertainment portal. The un-named show will be exclusively available on the Amp’d network and will follow [...] more...
MTV Exporting Pimped Rides To China
MTV Networks and Baidu (aka “the Google of China”), have announced a partnership to offer more than 15,000 music videos, mostly from Chinese artists, and TV shows like the Chinese-language version of the “Pimp My Ride” car overhaul show to Chinese Internet users. MTV and Baidu will charge for some [...] more...
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Latest News
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- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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