mtv



Brands Account For 40% of Top 1,000 Most Shared Instagram Videos, Reports Unruly

Written on
October 23rd 2013
Author
AdotasWire

NEW YORK, LONDON, PARIS, STOCKHOLM, October 23, 2013 (ADOTAS) — Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data released today by marketing technology company Unruly. The social video marketing platform found that more than 80 different brands — including Samsung, ... more...

Alloy Digital and Break Media Merge, Become ‘Defy Media’

Written on
October 14th 2013
Author
AdotasWire

LOS ANGELES and NEW YORK, October 14, 2013 (ADOTAS) – Alloy Digital and Break Media today announced that the companies have merged, creating a powerful digital-centric media company focused on content creation and delivery to the key 12-34 demographic. Operating under the new name Defy Media, the transaction combines the ... more...

ChoiceStream’s January Audience Cost Calendar Finds Pro Sports Segments Ready to Score Even Higher

Written on
January 23rd 2013
Author
AdotasWire

ChoiceStream, a leading innovator in targeted advertising solutions, today announced the next installment of its Audience Cost Calendar — a monthly aggregation of impressions traded on digital ad exchanges. This month looks at December data and highlights the top audience segments, including Holiday Shopping & Travel, Baby Showers and Pro ... more...

Online Video Search Is Here: New App Enables Viewing of Up to 9 Simultaneous Videos

Written on
January 23rd 2013
Author
Richard L. Tso

Ever wanted to find just the right video for your next business presentation, lecture or viewing party? With so much multimedia content scattered across the Internet, Vuemix addresses a need to have an easy way to search, stream and watch videos from a single aggregated platform. Released this week, the ... more...

Top 10 ‘Don’ts’ Marketing Executives Need To Think About In 2013 For Video and Social Media

Written on
January 16th 2013
Author
AdotasWire

NEW YORK (January 16, 2013) – The 7th Chamber, one of the world’s leading video seeding agencies, today announced its top 10 “Don’t” recommendations for marketing executives in 2013.  Last year was monumental for brands experimenting in social advertising.  The company notes the marketplace is still within the realm of a ... more...

EXCLUSIVE: ChoiceStream’s December Audience Cost Calendar Highlights Holiday Shopping Audience Segments

Written on
December 20th 2012
Author
AdotasWire

BOSTON (December 17, 2012) — ChoiceStream, a leading innovator in targeted advertising solutions, today announced the next installment of its Audience Cost Calendar, a monthly aggregation of impressions traded on digital ad exchanges. This month looks at November data and highlights the top audience segments, including Finance-related segments, Holiday ... more...

(RED)’s Fight Against AIDS Goes Mobile for the First Time with **RED

Written on
November 30th 2012
Author
Adotas

This weekend, (RED), the highly successful nonprofit founded by Bono and Bobby Shriver to eradicate AIDS, will for the first time embrace a multichannel mobile giving campaign featuring world famous DJ Tiesto, the Gilt Groupe and opportunities for individuals to sign up and join the fight. This will be (RED)’s ... more...

Ad Week 2012 Preview: Putting the ‘AWE’ in Awesome

Written on
September 28th 2012
Author
Richard L. Tso

It’s that time again where the world’s leading advertising industry giants are set to descend on Manhattan to talk shop, sip scotch and share insights about the latest trends in digital, print, mobile, social and entertainment. This year, technology will take center stage throughout the trade conferences, industry sessions and ... more...

Former News Corp. Exec Glassberg is Medialets’ New COO

Written on
September 14th 2012
Author
AdotasWire

NEW YORK (September 13, 2012) – Medialets, the only advertising platform to deliver frictionless planning, buying, creation, trafficking, and measurement of mobile campaigns,  announced today the appointment of Richy Glassberg to the position of Chief Operating Officer.  Glassberg will be based out of the company’s global headquarters in New York. In ... more...

MySpace and MTV: a dream match

Written on
June 24th 2009
Author
Edward Barrera

ADOTAS — Though it might seem silly to sign co-founder Tom Anderson to a two-year, $500,000-a-year salary for just dropping by occasionally, you might wonder if it’s to keep other talent from straying, especially if News Corp plans to sell it. It’s no secret that Viacom missed out on buying the ... more...