msn
Another Tremendous Loss for Microsoft’s Online Division
ADOTAS – If you were thinking Apple is an evil empire that’s tracking all of your moves via your smartphone, here’s some news to cement it for you: thanks to spectacular iPhone sales, Apple was $700 million more profitable in the third quarter of fiscal 2011 (net income of $5.99 [...] more...
MSN homepage gets a slick makeover
ADOTAS – Maybe it was jealous after Yahoo!’s homepage changed up its look this summer, but now MSN.com is rolling out a sleek, modern-looking homepage with a lot of goodies. Your first reaction is bound to be that it’s light — the hompage effectively uses whitespace to appear welcoming. A big [...] more...
Marin Software Unleashes “The Cloner”
ADOTAS – You’re not seeing double: Marin Software has cloned its search campaigns. Marin, which provides paid search management apps for advertisers and agencies, has unveiled what is says is the industry’s first ever search engine “cloner” feature that allows marketers to avoid the time-consuming, error-prone process of manually creating [...] more...
MSN’s Advertiser Base Skyrockets, Beating Google, Yahoo
ADOTAS – AdGooroo, a provider of online marketing intelligence, has released its third quarterly report on performance indicators for Google, MSN and Yahoo. MSN increased its active advertisers base by 19.3% in the third quarter, the report found. Google and Yahoo didn’t fare nearly as well. “MSN looks to be in a [...] more...
Hitwise: Google Rocking Search Stats
ADOTAS – Hitwise has just released search numbers for May. Google accounted for 68.29% of U.S. searches; Yahoo raked in 19.95%; MSN 5.89% and Ask.com 4.23%. The remaining 41 search engines accounted for about 1.63% of domestic searches. Google’s search share was up 0.39% from April, while Yahoo’s dropped 0.33%, MSN’s [...] more...
Big Four Will Flourish in Gloomy Ad Environment
ADOTAS – Google, Yahoo, MSN and AOL will emerge from the swampy economic climate with better numbers than they had going in, according to a new report from eMarketer. When Google reported a 33% growth in net U.S. interactive advertising revenue for the first quarter, it set a high bar for [...] more...
Six Apart, Adify Try To Bring Bloggers Into the Black
ADOTAS – Recent reports suggest that blogging is detrimental to one’s mental and physical health, sleep patterns, fashion sense, waistline, social life and hair line. But bloggers’ notoriously light wallets may soon bulk up … Six Apart and Adify today announced the launch of an online ad server for 100 [...] more...
Spot Runner Deals Blow To MSN, Snags Top Exec
ADOTAS — The top executive at Microsoft Corp.’s MSN media network has jumped ship for tech-driven advertising newbie Spot Runner – a coup for the startup and a blow to MSN. Joanne Bradford will spearhead Spot Runner’s new division – national marketing services, the unit focuses on national advertisers that aren’t [...] more...
Microsoft to Yahoo: THIS IS WAR!
ADOTAS — Microsoft Corp. doesn’t plan to raise the price of its $44.6 billion takeover bid for Yahoo, Inc. but it is about to make it a lot harder for CEO Jerry Yang to wiggle out of the software giant’s embrace, according to reports today. Microsoft has authorized a proxy battle [...] more...
Microsoft Lands MTV and BMG Content
Microsoft today announced an online partnership with MTV Networks International and Sony BMG to provide video content on its MSN platform. “Video is exploding,” said Microsoft Online Services Group vice president John Mangelaars at Microsoft’s Vision for Video event this morning, techdigest.tv reported. The move is widely seen as a bid [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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