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Who Can Do A Headstand As Interactive Marketing Gets Turned Upside Down?

Written on
May 22nd 2007
Author
Sarah Novotny

The interactive marketing agency and ad server licencing industry is consolidating, with Google’s $3.1 Billion acquisition of DoubleClick, Microsoft’s $6 billion acquisition of aQuantive andWPP acquisition of 24/7 Real Media. Almost forgotten, Accipiter the up and coming ad server company was acquired by aQuantive two months ago and its almost [...] more...



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