mpire



Verified: comScore Acquires AdXpose to Bolster Analytics Offering

Written on
August 4th 2011
Author
Gavin Dunaway

ADOTAS -To bolster its analytics offering, comScore has laid down $22 million primarily in stock for Seattle-based AdXpose and its ad verification and optimization technology. AdXpose had raised $22.8 million in venture capital. Offering advertisers increased transparency regarding where their ads appear, AdXpose technology will be integrated into comScore’s Campaign Essentials ... more...

No More Mpire, Just AdXpose

Written on
April 4th 2011
Author
Gavin Dunaway

ADOTAS – All right, it took a little while but I finally have it straight: Mpire is the company, AdXpose is the ad verification product. No more confusion… WHAT? The company actually changed its name to AdXpose? Nerds! I spent so much time memorizing that Mpire was the product… No… ... more...

Mpire Goes Mobile With AdXpose

Written on
March 3rd 2011
Author
Gavin Dunaway

ADOTAS – Everybody in digital advertising is going mobile, and the ad verifiers don’t want to be left behind. Mpire announced has introduced in beta reporting on mobile ad compliance to its AdXpose ad verification technology and analytics suite. Users will be able to view metrics like placement, impressions, geography, demographic, brand ... more...

Mpire Survey Finds Ad Verification Good for Industry

Written on
December 9th 2010
Author
Gavin Dunaway

ADOTAS – When ZEDO integrated Mpire’s AdXpose into its ad network, I asked Ryan Polley, AdXpose senior vice president of strategic development, how he felt about ad networks always talkin’ smack about ad verifiers, and he surprised me by answering, “Can you blame them?” “Agencies and networks and publishers are ... more...

Mpire Hooks Up With ADTECH for Verification Reselling

Written on
November 22nd 2010
Author
Gavin Dunaway

ADOTAS – Hailing from the true indie rock scene — label-free except for one EP’s brief stint on a record label — I’m all about the DIY (do-it-yourself) aesthetic, so I nod my head approvingly at Mpire’s deal with ADTECH, AOL’s ad server, to give demand siders more control over ... more...

Answers Served: Mpire Integrates AdXpose Into ZEDO

Written on
October 27th 2010
Author
Gavin Dunaway

ADOTAS – Ad verifiers continue to extend the olive branch to the supply side — a month after AdSafe unveiled its Network Monitor, Mpire has partnered with independent ad network and tech platform ZEDO. AdXpose campaign verification software will be integrated directly into ZEDO’s ad server, which will also give publishers ... more...

ContextWeb Partners With Mpire for Adsdaq Verification

Written on
September 2nd 2010
Author
Gavin Dunaway

ADOTAS – While merely the mention of “ad verification” will make many an ad network or exchange executive furl his/her brow, they know those services are increasingly what advertisers want. Damn that customer for always being right! ContextWeb, which runs the independent ad exchange Adsdaq, has partnered with Mpire to offer ... more...

Mpire Gets TRUSTe Seal of Approval

Written on
August 17th 2010
Author
Gavin Dunaway

ADOTAS – The graphic novel and movie version of “Watchmen” gave new popularity to the old Latin phrase, “Quis custodiet ipsos custodes?” — best translated into English as “Who watches the watchmen?” In particular, ad networks and exchanges across the Internet have molded the phrase into “Who verifies the verifiers?” In ... more...

Mpire Integrates AdXpose With DART, Adds Partners

Written on
May 4th 2010
Author
Gavin Dunaway

ADOTAS – Love ‘em or leave em’, ad verifiers have found quite a market. Mpire in particular has fared well, with its AdXpose product being able to boast native integration with and official certification by DoubleClick’s DART ad server. It just so happens to be DART’s one and only ad verification ... more...

Quick Hits: Hydra Partners With Meteor, Commission Junction Expands SponsorPay Deal

Written on
March 29th 2010
Author
Gavin Dunaway

ADOTAS – Hydra has partnered with Meteor Games to manage the social gaming company’s new player acquisition efforts on Facebook and its estimated ad inventory of 600 million monthly impressions. – Commission Junction and offer marketer SponsorPay are extending their international partnership to more than 30 countries in North America, the ... more...