mozilla

Mozilla Makes DNT More Visible in Firefox 5 Beta

Written on: May 25th 2011
Author: Gavin Dunaway

ADOTAS - Last week, Mozilla’s Global Privacy and Public Policy Leader Alex Fowler told attendees of the 2011 Privacy Identity Innovation conference that between 1% and 2% of users have turned on the “do not track” feature added to the Firefox 4 browser. Well, that must mean the majority of Firefox users [...] more...

Adobe Offers More User Control Over Flash Cookies

Written on: January 13th 2011
Author: Gavin Dunaway

ADOTAS – Several lawsuits were filed against major media tech firms last year — including Disney, Fox Entertainment Group, NBC Universal, Quantcast and Clearspring Technologies — claiming they were misleading browsers through using Flash Cookies, which were typically not deleted when users cleaned out their HTML cookie bin. Flash Cookies, which [...] more...

InPrivate Could “Undermine the Economies of the Internet”

Written on: August 26th 2008
Author: Kathleen

ADOTAS – Online advertisers are all atwitter over the latest version of Microsoft’s Internet Explorer browser – and for good reason. While most browsers allow users to browse without ads, the privacy options inherent in the latest version will make it much more difficult for advertisers to reach consumers. One new [...] more...

Mozilla Buying Humanized

Written on: January 15th 2008
Author: Sarah Novotny

It is being reported that Mozilla Foundation is buying Humanized, a software user-interface shop founded by Aza Raskin, son of Apple interface designer Jef Raskin, according to TechCrunch. Humanized has been working on projects for desktop and web-based software such as Enso and music search engine Songza, the report continues. The [...] more...

Mozilla Experimenting with Social Features for Firefox

Written on: April 4th 2007
Author: Sarah Novotny

What if instead of surfing the web, you could surf your friends? Mozilla is developing a social addition to the popular Firefox web browser, revealed Mike Beltzner, Mozilla’s User Experience Lead, on the Mozilla Labs blog yesterday that will convert Firefox into an interpersonal communications tool. “What is surprising,” wrote Beltzner, [...] more...

Mozilla Releases Firefox 2.0

Written on: October 25th 2006
Author: Sarah Novotny

Mozilla has released version 2 of Firefox, the top rival of Microsoft’s newly released Internet Explorer 7 Web browser. New Firefox features include an updated user interface, built-in phishing warning messages, live search suggestions that appear as you type a query in the search box, better tabbed browsing, the ability [...] more...

Google, RealNetworks, Mozilla Link Up for Distribution Deal

Written on: August 3rd 2006
Author: Sarah Novotny

According to a Reuters report, Google today announced that it has extended a two-year distribution pact with RealNetworks to promote Google software across Real’s entertainment and multimedia products. Also joining in the fray is Mozilla Corp, whose increasingly popular Firebox browser will now integrate Google Toolbar and Real’s RealPlayer audio/video software. This [...] more...

Mozilla Picks Winners of Firefox Flicks

Written on: April 28th 2006
Author: Sarah Novotny

Mozilla has just announced the winners of its Firefox Flicks video contest at the San Francisco International Film Festival. The winning videos were selected from nearly 300 submissions created by Firefox enthusiasts from around the world, who responded to the opportunity to help promote Firefox through short film. The lucky grand [...] more...

Firefox Wraps Up Flicks Fest

Written on: April 19th 2006
Author: Sarah Novotny

Since earlier this year, the Mozilla Foundation has been running a grassroots video campaign/contest to promote their popular Firefox web browser. As previously reported, Firefoxflicks.com encourages visitors to create 30 second video ads highlighting the benefits of using Firefox, and encouraging viewers to visit Getfirefox.com, where they can download the [...] more...

Mozilla Goes Live with Thunderbird 1.5

Written on: January 13th 2006
Author: Sarah Novotny

On Thursday, Mozilla Corporation released the latest update to Thunderbird, its free, open-source email application that has been downloaded 18 million times since its launch in December of 2004. Called “Thunderbird 1.5″, this new version of the popular platform offers users increased security and notable improvements in the areas of RSS [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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