movies
Mobile Summer Movie Ads More Engaging Than Actual Films
ADOTAS – I once considered myself a movie buff, but I’ll admit I haven’t been hitting the cinema much these days (especially as New York movie ticket prices tend to float around $15). And I haven’t certainly haven’t seen a single movie during this summer of comic book heroes (I’m on a [...] more...
Video Vertical Premieres in Metacafe Movies
ADOTAS – Those luscious lips, those brilliant cheekbones — yes, Scarlett Johansson (or Scarjo as the tabloids have dubbed her) is gorgeous, but like every starlet she gets an assist from her pals eyeliner, lipstick, foundation and more. So “rogue comedy reporter” Matt Zaller — who along with being the [...] more...
Unicast’s Movie Finder is a ‘New Moon’ for geotargeting
ADOTAS – Maybe I’m a fogey, but the tortured relationship between Buffy and Angel will always be a more memorable forbidden-vampire-love story than this Bella-Edward “Twilight” saga hooey, but the fans can’t be wrong — garnering $140.7 million in domestic ticket sales over the weekend, “New Moon” boasted the third-biggest [...] more...
AOL Telling True Stories
Last week AOL launched its new documentary website True Stories, featuring critically acclaimed and independent documentary films, some before the theatrical release. Films are available as free streaming video, supported by advertising. Or as pay-to-own downloads. Every month the new site will feature two full-length documentaries. The AOL release of Danielson: [...] more...
Google, MarketCast Release Study Further Tying Filmgoers, Internet
According to a new study released by Google and movie industry researcher MarketCast, moviegoers usually hear about upcoming films through TV advertising, word-of-mouth, or trailers. And of the 49% who then do additional research on a film, 70% jump on the internet, usually to search engines like Google. That high [...] more...
Walmart Offends With DVD Recommendations
Just when you think it’s safe to shop online for your favorite DVD, something offensive happens. The Associated Press repoted on Friday that Walmart.com has shut down its system that provides movie recommendations for usersof its shopping Web site. This tool, which is meant to help consumers find similar films to [...] more...
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- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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