movies



Study: Mobile Takes a Leading Role in the Moviegoing Experience

Written on
February 28th 2014
Author
Adotas

ADOTAS — InMobi recently partnered with the IAB and Decision Fuel to look at how US moviegoers are using mobile media and how brands can reach this audience through a research study. What they found was pretty revealing. For example: 87% of moviegoers turn to mobile after seeing ads for movies ... more...

Blogshare: Pinterest, Now Rich with Pinformation

Written on
May 23rd 2013
Author
Adotas

ADOTAS (via Edelman Digital) — Pinterest has always been defined in a visual manner, but Pinterest recently took the next step of making specific pins even richer with information. Appropriately titled as “rich pins”, they provide the information users are immediately interested in directly below the pin. The ... more...

Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms

Written on
May 22nd 2013
Author
Press Release

PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one of the largest studies of digital activities of moms to date, ShareThis and Digitas today released research that offers new insights into how moms engage online. While brands have long understood that moms are connected and influential, this research explores ... more...

Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership

Written on
May 22nd 2013
Author
Mike Daly

ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing the Xbox One, we posted the results of a Synthesio study that showed the strong social buzz the announcement had engendered. If our site analytics are any indication, Synthesio’s study was spot on. Our coverage of the Xbox Reveal, which included ... more...

From the Twitterverse: Gamers Hate On Xbox One

Written on
May 21st 2013
Author
Mike Daly

ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment console. This is not your daddy’s gaming system: The Xbox One enables users to instantly switch between games, movies, music, the Web, Skype and live TV. But most of those following the reveal on Twitter are apparently gamers who don’t give ... more...

Online Video Search Is Here: New App Enables Viewing of Up to 9 Simultaneous Videos

Written on
January 23rd 2013
Author
Richard L. Tso

Ever wanted to find just the right video for your next business presentation, lecture or viewing party? With so much multimedia content scattered across the Internet, Vuemix addresses a need to have an easy way to search, stream and watch videos from a single aggregated platform. Released this week, the ... more...

Backstage Pass to CES 2013: UltraViolet, Smart TVs and Connected Gadgets Are All the Rage

Written on
January 9th 2013
Author
Richard L. Tso

The moment we have all been waiting for has arrived: CES International has kicked off in Las Vegas for four days, beginning yesterday. The CES 2013 trade show is the world’s largest annual innovation event and offers presentations, exhibitions, events, and conferences for technology and gadget connoisseurs. We are providing our ... more...

Report: Entertainment Brands, Consumers Embrace Mobile

Written on
August 30th 2012
Author
Mike Daly

Millennial Media, a leading mobile advertising platform, released the results today of an in-depth look at mobile advertising in the entertainment industry and. The report, “Entertainment: Mobile Insights for Entertainment Brands,”  shows, among other findings, that more than 70 percent of all entertainment ad campaigns use mobile video, and users who cconsume mobile entertainment content ... more...

Mobile Summer Movie Ads More Engaging Than Actual Films

Written on
August 22nd 2011
Author
Gavin Dunaway

ADOTAS – I once considered myself a movie buff, but I’ll admit I haven’t been hitting the cinema much these days (especially as New York movie ticket prices tend to float around $15). And I haven’t certainly haven’t seen a single movie during this summer of comic book heroes (I’m on a ... more...

Video Vertical Premieres in Metacafe Movies

Written on
May 28th 2010
Author
Gavin Dunaway

ADOTAS – Those luscious lips, those brilliant cheekbones — yes, Scarlett Johansson (or Scarjo as the tabloids have dubbed her) is gorgeous, but like every starlet she gets an assist from her pals eyeliner, lipstick, foundation and more. So “rogue comedy reporter” Matt Zaller — who along with being the ... more...