motista



More Than Satisfied: Emotionally Connecting With Consumers

Written on
September 23rd 2011
Author
Alan Zorfas

ADOTAS – For years now, marketers have been obsessed with customer satisfaction, to the great benefit of the American consumers. But while companies have profited from the increased attention to quality and service that comes with an emphasis on “satisfying” customers, satisfaction has become commoditized, particularly in mature industries like ... more...

Motista Hands Marketers Deeper Consumer Insight, On Demand

Written on
June 14th 2011
Author
Gavin Dunaway

ADOTAS – The marketing arena is the last bastion employing traditional methods for consumer research, says Alan Zorfas, Motista cofounder and chief marketing and product officer. Brands are still reaching out to third-party consultants for expensive consumer intelligence surveys that take months and deliver data unoptimized for newer marketing channels. They ... more...

Motista Derives Consumer Connections in Real-Time

Written on
March 24th 2011
Author
Gavin Dunaway

ADOTAS – When Motista broke ground in 2007, to develop consumer connection metrics the leadership team first had to figure out how to define the term. It’s hazy territory — consumer connections transcend the functional attributes of a product to dig for the motivations behind buying a particular brand and ... more...