mopub



Ad Networks vs. SSPs: Who Will Win the Ad Tech War?

Written on
June 17th 2014
Author
Roi Chobadi

ADOTAS – If you haven’t noticed it, a quiet but fierce battle is currently being fought in the mobile ad display space between two supply providing business models: supply side platforms (SSPs) versus ad networks. There’s so much tension between these two types of mobile ad companies, each is even ... more...

BlueKai Partners with MoPub to Help App Developers Drive Audience Targeting

Written on
April 15th 2014
Author
Press Release

SAN FRANCISCO, April 15, 2014 (ADOTAS) –  BlueKai, the industry’s leading data management and activation system, and MoPub, a leading ad server for smartphone publishers, today announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. Through BlueKai’s Audience ... more...

Vserv.mobi Launches RTB on its Mobile Ad Exchange

Written on
April 8th 2014
Author
Press Release

MUMBAI, SAN FRANCISCO, SINGAPORE, CAPE TOWN, DUBAI, April 8, 2014 (ADOTAS) – With an aim to empower advertisers and developers, award winning mobile ad exchange Vserv.mobi today announced the launch of its data-augmented mobile Real Time Bidding (RTB) platform. With this, Vserv.mobi bridges a value gap across emerging markets as it ... more...

The 3 Keys to Mobile Success: Creative, Relevancy, Attribution

Written on
April 3rd 2014
Author
Henry Li

ADOTAS – While many industry insiders have declared that 2014 is the year when mobile advertising will finally realize its potential, some marketers remain hesitant to adopt the medium as a primary tool for driving consumer engagement. Yet there’s reason to be optimistic about mobile’s future – a recent eMarketer report ... more...

Infographic: The Top 10 Tech M&As of 2013

Written on
February 18th 2014
Author
Adotas

ADOTAS — Acquisitions are a common occurance in the tech world. They drive awareness as well as dollars to companies and brands alike.  Infolinks has put together an infographic that highlights the top 10 deals for 2013. The infographic focuses on top acquires, money spent, top categories and the 15 biggest deals of all ... more...

Today’s Burning Question: Reaction to the ‘Facebook Home’ Announcement

Written on
April 5th 2013
Author
Mike Daly

ADOTAS – The burning question we posed to industry leaders today is: ”What is your reaction to today’s Facebook Android announcement?” Their responses are as follows: “Facebook continues to innovate at the intersection of social and mobile, redefining what it means to stay connected with friends and engaged with the apps you enjoy ... more...

INFOGRAPHIC: Digital Media Leaders on the Future of Tech, Mobile and Advertising

Written on
January 17th 2013
Author
Adotas

Top digital media and advertising executives were recently put in the hot seat and grilled on the future of mobile, tech, advertising, and entrepreneurship as part of an exclusive interview series called Tap Talks. Tapad heard from Eric Hippeau (pictured, Lerer Ventures), Paul Gelb (MoPub, formerly at Razorfish), Jeremy Arnon (Google), David Pakman (Venrock Ventures) and ... more...

Metaresolver Unveils Data-Driven Mobile Ad Platform

Written on
September 26th 2012
Author
Press Release

SAN FRANCISCO (September 26, 2012) – Metaresolver launched its mobile advertising platform today, providing next generation mobile ad buying on a foundation of cleaner data, more efficient inventory and targeting abilities unique to mobile devices. Metaresolver offers a mobile targeting platform that links media and marketing intelligence to consumer attributes ... more...

Got Funds: Does Venture Capital Grow on Trees?

Written on
July 15th 2011
Author
Gavin Dunaway

ADOTAS – I apologize — I’ve been obsessing over Google+ identity issues (some great comments from virtual identity proponents) DMPs and web analytics, so I haven’t been able to catch up on the crazy amount of funding news on the wire. But I’m here to hit the highlights one by ... more...