monetize



BlueKai Partners with MoPub to Help App Developers Drive Audience Targeting

Written on
April 15th 2014
Author
AdotasWire

SAN FRANCISCO, April 15, 2014 (ADOTAS) –  BlueKai, the industry’s leading data management and activation system, and MoPub, a leading ad server for smartphone publishers, today announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. Through BlueKai’s Audience ... more...

Programmatic Is Not Automatic

Written on
March 18th 2014
Author
Rami Brusilovsky

ADOTAS – In the last year there has been a dramatic rise in programmatic marketing in the digital advertising industry. Of the $42 billion spent on digital advertising, programmatic buying accounted for more than one third of the market, totaling $16.2 billion. In the coming years, programmatic is expected to ... more...

Online Video Advertising: Tips For More Effective Targeting & Measurement

Written on
September 12th 2013
Author
Joe Lichtenberg

ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off because brand managers are realizing the positive impact that video can have on their ability to attract and engage with ... more...

Bloggers: When It Comes To Monetizing, It’s Better To Go Native

Written on
May 31st 2013
Author
Oliver Deighton

ADOTAS – People become bloggers for all kinds of reasons. Some goals are altruistic, some provocative, yet others are artistic or informational. However a blogger’s intent is defined, though, one thing is certain: display advertising won’t enhance it. There’s a simple truth about blogs: Readers rarely, if ever, come to one ... more...

Music Industry in a Tailspin: Will Streaming Music Services Ever Turn a Profit?

Written on
May 13th 2013
Author
Richard L. Tso

ADOTAS – It’s been over a decade since the first iPod emerged on the scene, disrupting the music industry and prompting the inevitable shift towards digital. When it was first introduced, this pocket-sized music player went head-to-head against the now legacy playback formats that previously dominated the recording industry, including ... more...

Pinterest Monetization: Learning from Lessons Past

Written on
May 1st 2013
Author
Al Lalani

ADOTAS — As we all learned from the film, “The Social Network,” monetization can be tricky business. As Justin Timberlake as Sean Parker famously said, “Ads aren’t cool.” Yet as social networks grow and demand more financial investment, pressure mounts to cash in. Recently, Pinterest has faced questions about monetization ... more...

‘Selling Mobile: It’s About The Industry, Not Just The Inventory,’ Says Rubicon Project

Written on
April 24th 2013
Author
AdotasWire

LOS ANGELES, April 24, 2013 (ADOTAS)  – Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling digital ads (www.rubiconproject.com), today released a Forrester Consulting Thought Leadership Paper, “Selling Mobile: It’s About The Industry, Not Just The Inventory.” The report found that ... more...

Study: Programmatic Trading of Premium Inventory is Accelerating Swiftly

Written on
March 28th 2013
Author
AdotasWire

LOS ANGELES & NEW YORK, March 27, 2013 (ADOTAS) — OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, and Digiday, the leading media company and community for digital media, marketing and advertising professionals, today announced the release of an important new white paper: Programmatic + Premium: ... more...

Today’s Burning Question: Is the Industry Overrun with Botnets?

Written on
March 22nd 2013
Author
Mike Daly

ADOTAS – Inspired by recent coverage of the issue by both AdWeek and AdExchanger, we asked our panel of industry leaders: “Has botnet traffic increased exponentially in the age of programmatic buying and RTB, and if so, what can be done to combat it?” Here are their responses: “I don’t think this is a new ... more...

New Platforms Designed to Help Social Game Developers Manage Rapid Growth

Written on
March 1st 2013
Author
Joseph Pianese

Here are some mind-blowing statistics: Approximately half of all Internet users – about 510 million people worldwide – play social games. About 81 million play at least once a day. Top developers such as Zynga and Electronic Arts have close to 300 million combined active monthly users. Advertisers, developers, and investors ... more...