MOUNTAIN VIEW, Calif., December 5, 2013 (ADOTAS) – NetSeer™, the creator of Concept targeting for advertisers and publishers, today announced the appointment of Dennis Clerke (pictured) as president of monetization, reporting directly to NetSeer CEO John Mracek. NetSeer provides ad-targeting solutions based on its patented ConceptGraph™ intent engine that emulates [...] more...
SOMERVILLE, MA, November 21, 2013 (ADOTAS) – The Echo Nest, the industry’s leading music intelligence company, today expands its existing music intelligence platform to digital music advertising with the introduction of its Music Audience Understanding solution, a breakthrough offering that enables highly targeted advertising by using music preference to predict high-value demographic [...] more...
LONDON, November 8, 2013 (ADOTAS) — AdSpruce, the mobile video ad network, has just released details of a new Paywall-style technology that can monetise media or content on the mobile web by inserting a video ad that consumers must watch before continuing to access premium content. Currently in private beta, the [...] more...
NEW YORK, November 6, 2013 (ADOTAS) — Today PubMatic, the digital media platform for publishers, announced that it will open its mobile software development kit (SDK) for premium publishers to all app providers, establishing a new self-service solution for mobile monetization driven by the desire to work with app providers at [...] more...
NEW YORK and SAN DIEGO, October 30, 2013 (ADOTAS) – A new report from DFC Intelligence and Live Gamer examines the future of video games in the living room. According to the report, over the next few years the monetization of video games is expected to radically change as consumers connect online [...] more...
NEW YORK, October 23, 2013 (ADOTAS) – MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology to the Windows ecosystem. Through this extension, app and game developers can now engage a single ad [...] more...
ADOTAS – We recently sat down for an interview with Michael Batalha (pictured), president of Emercury, an email marketing company that provides its clients with the ability to increase leads, build stronger relationships, and increase visibility and awareness, resulting in increased sales. Among the company’s products is Admailr, a proprietary technology [...] more...
NEW YORK, October 21, 2013 (ADOTAS) – my6sense, a leading provider in personalized content discovery and innovative rich brand advertising for mobile publishers, announced today the launch of its dynamic campaign platform, BrandBar, a proven monetization platform for publishers and advertisers, delivering highly personalized and targeted mobile content based on [...] more...
SINGAPORE, October 22, 2013 (ADOTAS) — InMobi, the world’s largest independent mobile ad network, today announced two new mobile ad formats, App Galleries and Custom Ads. These new ad formats enable developers to deliver personalized and relevant ads resulting in improved user experience and better monetization. The new, pre-built, template-based [...] more...
SAN FRANCISCO, October 21, 2013 (ADOTAS) – LiveRail, the leading video monetization platform for publishers, today announced the support and availability of the industry’s first RTB-based Pod management, giving publishers the ability to traffic more than one video ad in a sequenced group, similar to a TV commercial break, programmatically. [...] more...
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
- Fiverr® Launches iPhone App: Puts 3 Million Gigs® in the Palm of Your Hand December 10th 2013 NEW YORK, December 10, 2013 (ADOTAS) — Fiverr®, the world’s [...] more »
- American Laser Skincare Taps Matomy as Agency of Record December 10th 2013 ADOTAS – Today, American Laser Skincare, a large provider of laser [...] more »
- Scripps Acquires Newsy for $35 Million December 9th 2013 CINCINNATI, December 9, 2013 (ADOTAS) – The E.W. Scripps Company [...] more »
- Industry Veteran Simon Hayhurst Joins Rocket Fuel as SVP of Product and Business Development December 9th 2013 REDWOOD CITY, Calif., December 9, 2013 (ADOTAS) — Rocket Fuel Inc., [...] more »
- New Searchmetrics Solution Restores Keyword ‘Not Provided’ Data Taken Away by Google December 9th 2013 NEW YORK, December 9, 2013 (ADOTAS) — Searchmetrics has [...] more »
- Survey: Facebook is the Most Trusted Review Platform Over Pinterest, Youtube and Twitter December 9th 2013 NEW YORK, December 9, 2013 (ADOTAS) — A new [...] more »
- Bazaarvoice Introduces Authentic Reviews Trust Mark to Help #EndFakeReviews December 9th 2013 AUSTIN, Texas, December 9, 2013 (ADOTAS) – Bazaarvoice, Inc. (NASDAQ:BV), [...] more »
- Female Game Players are Stealing TV Advertising Budgets December 10th 2013
- Media Consolidation Is Revolutionizing Marketing December 9th 2013
- Google’s Disavow Tool: The What, Why and How December 9th 2013
- Making Holiday Marketing Magic in 2013 December 6th 2013
- 5 New Video Ads You Should Watch Right Now December 6th 2013
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- Text Marketing News December 6, 2013 | Text Marketing Companies: [...] veeseo Launches Speech-to-Text Content Recognition Engine for Video … – ADOTAS [...]
- Dell Software Exec: Strong Password Would Not Have Stopped Latest Hack: [...] — In response to Today’s Burning Question about reports of the latest major cyberattack,
- Zimmerman Advertising Has What White Castle Craves – ADOTAS | Zimmerman News: [...] more here: Google Zimmerman News In [...]
- Online Video Quality Matters More Than You Think | Video Industry | OneScreen: [...] so. In fact, branded videos are getting shared 50 times more in 2013 than