monetization



For Publishers, Building Trust with Organic Traffic is Critical

Written on
June 18th 2014
Author
Bob Regular

ADOTAS – For advertisers and publishers, trust is something that’s not easily built, but very easily shattered. With so many businesses now reliant on online technologies, security and integrity are of critical importance and with increasing organic traffic is more crucial now than ever before. Keep Your Water Clean According to by ... more...

NativeX Launches First Native Ad Exchange Designed for Mobile Games

Written on
May 28th 2014
Author
Press Release

SAN FRANCISCO, May 28, 2014 (ADOTAS) — NativeX today announced the launch of its global native ad exchange designed to best monetize free-to-play mobile games. The NativeX ad exchange is the first and only mobile ad exchange built for mobile games, which attract the most activity on iOS and Android ... more...

3 Important Monetization Trends for Independent Mobile Publishers

Written on
May 22nd 2014
Author
Ash Kumar

ADOTAS – The monetization options available to mobile publishers have expanded rapidly over the past year. This is great news for independent publishers, who were previously stuck trying to optimize low performing banner ads from mobile ad networks. With a limited salesforce and even more constraints on technology development, independent ... more...

Mobile App Personalization Shifts Into High Gear

Written on
April 14th 2014
Author
Richard L. Tso

ADOTAS – Apps continue to rise in popularity. It seems as though there are apps for everything these days, from utility apps that help make people’s lives easier like Mint, which aggregates bank account balance; weather apps that incorporate social elements and crowdsourced reporting; and even ones that help users identify and ... more...

Foursquare Checks In: Expands into Latin America, Unlocks New Markets

Written on
March 31st 2014
Author
Richard L. Tso

ADOTAS – Remember Foursquare, that scrappy company that made headlines when it first burst on the social scene, allowing consumers to check-in at locations around the globe before Facebook began offering similar features on its platform? With gamification elements that encourage social sharing and online conversations about the businesses and ... more...

MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform

Written on
March 12th 2014
Author
Press Release

NEW YORK, March 12, 2014 (ADOTAS) — MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology as an in-game ad platform that natively supports Intel® Architecture. Through this extension, Android app and game ... more...

The Publisher’s Reader Satisfaction and Revenue Dilemma

Written on
February 14th 2014
Author
Greg Keller

ADOTAS – How do good-looking Olympians, CTRs and Manhattan real estate come together? Well, let’s take a step back first, review the basics and get to the real issues faced by web publishers, which is what the connection is really all about. So where to start? It all begins with ... more...

Vungle Scores $17M in Series B Funding to Build In-App Mobile Video Advertising Exchange

Written on
February 6th 2014
Author
Press Release

SAN FRANCISCO, February 6, 2014 (ADOTAS) – Vungle, the largest in-app mobile video advertising platform, today announces that it has secured $17 million in Series B funding led by Thomvest Ventures with participation from existing investors Crosslink Capital, Google Ventures, AOL Ventures, SoftTech VC, and Webb Investment Network. With the funds, ... more...

PaeDae Partners with Intel’s appMobi, Becomes World’s Largest Mobile Ad Engagement Network

Written on
January 29th 2014
Author
Press Release

LOS ANGELES, January 29, 2014 (ADOTAS) – Premium mobile advertising startup PaeDae announced today that it has partnered with Intel’s appMobi, in a move that will allow Intel’s network of over 150,000 developers to easily integrate with PaeDae’s advertising platform. This partnership will elevate PaeDae’s network to over 150 times ... more...

Easy Does It: How Publishers Can Monetize Their Content

Written on
December 27th 2013
Author
Oliver Roup

EDITOR’S NOTE: This article, originally published on February 27, 2013, placed at No. 11 in our 20 most popular articles of the year. ADOTAS – Consumers are bombarded with more commercial messaging than ever before from countless sources, but it’s also easier than ever to tune ads out. People fast-forward past ... more...