molly-mccarty



Today’s Burning Question: WhatsApp with Facebook?

Written on
February 20th 2014
Author
Mike Daly

ADOTAS — Yesterday, Facebook announced it will acquire mobile messaging platform WhatsApp for $19 billion in cash and stock. Today we asked our esteemed panel of industry leaders and experts what the deal means for Facebook and the mobile ad industry as a whole. Here’s how they responded: “There are ... more...

3Q Digital Releases Surprising Data in Advance of Twitter’s Q4 Earnings Call

Written on
February 5th 2014
Author
Mike Daly

ADOTAS – In advance of today’s Twitter Q4 2013 earnings call, Silicon Valley-based digital marketing agency 3Q Digital did a comparison of recent data from the accounts it managed in Q4 with results from the previous quarter. The agency anticipated a holiday bump, but the metrics were eye-opening: Cllick-through rates increased by 64%. Conversion rates ... more...

UPDATED: Mobile Dominates in Facebook’s Q4 Earnings Report

Written on
January 30th 2014
Author
Mike Daly

ADOTAS – Facebook had its first quarter in which more than half of its ad revenues came from mobile, and also its first quarter in which mobile ad revenues exceeded $1 billion, according to Q4/annual 2013 earnings data announced by The Social Network yesterday. Revenues for Q4 2014 were nearly $2.6 ... more...

UPDATED: Will Facebook’s New Promoted Videos Haul in Hundred$ of Million$?

Written on
December 18th 2013
Author
Mike Daly

ADOTAS – If you’re a Facebook user, you’ve likely noticed that videos recently posted by your friends in your News Feed tend to play automatically, without sound, as you scroll over them. And when you scroll past them, they stop. The video would only play with audio when you tapped ... more...