mojiva



Study: Consumers Are Increasingly Managing their Money on Mobile

Written on
May 9th 2013
Author
Mike Daly

ADOTAS – Premium mobile ad network Mojiva has issued a new report on the role that mobile plays in the financial lives of consumers (e.g., payments, budgets, POS purchases). This snapshot report also examines how financial brand advertisers and agencies can leverage mobile to reach these tech savvy consumers. Among the ... more...

AFAIK: TapSense, SponsorPay, PaeDae, Univision, Yieldex, BlueKai, blurbIQ

Written on
March 27th 2013
Author
Mike Daly

ADOTAS – Here’s what the Email Man left at my virtual doorstep this week: TapSense has launched  M3 Cloud for Agencies, designed to provide an all-encompassing platform allowing advertising agencies the flexibility to execute multiple campaigns for numerous clients with ease and at scale. Features and benefits include: the ability to ... more...

Super Bowl XLVII: Smartphones Trump Tablets

Written on
January 30th 2013
Author
Adotas

Mobile ad network Mojiva recently released an infographic detailing the attitudes/behaviors of mobile users during the Super Bowl. Overall it seems that smartphones will remain king for social activities during this year’s game. SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE! Here are some of the key findings: 9% of ... more...

New Hires: A Look at Late December

Written on
December 27th 2011
Author
Brian LaRue

ADOTAS – Not everyone is slowing down for the end of the year, evidently. Some companies have been hiring and promoting up a storm. Here’s a look at some of the big-name hires in the industry over the last couple weeks. • Mark S. Dailey has been named to the board of ... more...

Quick Hits: IAB Takes Over OpenRTB, LinkedIn Gives Company Pages Status Updates

Written on
October 6th 2011
Author
Gavin Dunaway

ADOTAS – In a power struggle for the ages, the Interaactive Advertising Bureau has wrested control of the OpenRTB consortium from the hands of founding members DataXu, MediaMath, Turn, Admeld, PubMatic and the Rubicon Project…. What? The member organizations voluntarily handed over leadership of the project to develop industry standards for real-time ... more...

Your Smartphone Is Not Spying on You

Written on
August 18th 2011
Author
Akeem Caballero

MOJIVA – Contrary to what you might think, geo-location is not used as a method by advertisers to spy on you. Some of the most useful features of smartphones make them indispensable to our daily lives. People depend on their cell phones for so many things. They use it as an alarm ... more...

Welcome Aboard: InMobi, Vibes, Mojiva and More

Written on
July 19th 2011
Author
Gavin Dunaway

ADOTAS - Recyclebank, which rewards good green deeds with consumer discounts, has named Kris Heinrichs CFO. Heinrichs could last be seen in the CFO’s chair at 24/7 Real Media. Mobile marketer Vibes has appointed John Haro chief technology officer. Haro shifts over from icrossing.com, where he served as senior vice president of software ... more...

Got Funds: Does Venture Capital Grow on Trees?

Written on
July 15th 2011
Author
Gavin Dunaway

ADOTAS – I apologize — I’ve been obsessing over Google+ identity issues (some great comments from virtual identity proponents) DMPs and web analytics, so I haven’t been able to catch up on the crazy amount of funding news on the wire. But I’m here to hit the highlights one by ... more...

MSNBC Digital Network Taps Mocean for Mobile Ad Serving

Written on
May 3rd 2011
Author
Gavin Dunaway

ADOTAS – MSNBC Digital Network signed mobile ad server Mocean Mobile to a multi-year deal to manage, prioritize and traffic ads across MSNBC video content available on iOS, Android and Windows Phone 7 smartphones and tablets. Mocean, a subsidiary of mobile ad network Mojiva, will serve display, rich media and video ... more...

Quick Hits: JumpTap Scores More Investor Cash

Written on
April 4th 2011
Author
Gavin Dunaway

ADOTAS – Independent mobile ad network JumpTap can keep up its mad expansion drive — 23 new employees since the beginning of the year — with a fresh $20 million in funding. Mobile ad network Mojiva has summoned nine mobile rich media frontrunners to form the Mojiva Mobile Creative Alliance for showcasing the possibilities of ... more...