Adotas

Where media buyers start online



mobile_marketing



24/7 Debuts Open AdStream for Mobile

Written on
April 5th 2007
Author
Editor

Interactive ad network 24/7 Real Media today announced its Open AdStream Mobile Edition, which will enable marketers and mobile content providers to integrate mobile ads into digital marketing campaigns. Among other benefits, the new services include targeted delivery and reporting tools, as well as streamlined ad operations. In a press statement, [...] more...

Carlson Forms Mobile Marketing Partnership with Enpocket

Written on
April 2nd 2007
Author
Editor

Carlson Marketing today has entered a partnership with Enpocket Mobile Marketing Company, using Enpocket’s technology to further its mobile efforts. The Enpocket platform will be used within a wide range of marketing services by Carlson. Through this partnership, Carlson’s clientele will receive fully integrated, end-to-end mobile solutions like loyalty marketing, employee [...] more...

VeriSign Approving Visa Mobile Commerce

Written on
March 28th 2007
Author
Editor

Digital infrastructure company Verisign has signed a deal with Visa to support the latter company’s mobile commerce platform, which is being promoted through mobile marketing and point-of-sale campaigns. Visa’s system allows users to get coupons and make purchases with their Visa accounts using only their mobile devices. Visa will be providing [...] more...

Yahoo Signs Mobile TV Ad Deal

Written on
March 27th 2007
Author
Editor

Yahoo has signed an advertising deal with MobiTV, a company that specializes in video content on mobile devices. Yahoo will serve as MobiTV’s primary network for advertising sales and distribution. MobiTV’s video service will be fully integrated with Yahoo’s recently launched Mobile Publisher Services. “As we progress, we will deploy additional [...] more...

Bango Unveils Bango 2Go

Written on
March 27th 2007
Author
Editor

Bango has introduced a new service to the mobile marketplace today. The new service called Bango 2Go, services brands and content providers in a cost-effective manner, allowing them to infiltrate the mobile web. With this new groundbreaking service, access to creating a presence online can be attained by brands and [...] more...

Web Ads on Cells to Change with Weather

Written on
March 26th 2007
Author
Editor

Weather Channel Interactive Inc. will announce a new mobile marketing technology it’s dubbing “weather-trigging” that will allow for enhanced target marketing based on person’s local weather searches. An official announcement will be made at the CTIA Wireless industry show this week in Orlando. Louis Gump, vice president for the Weather Channel’s mobile [...] more...

Resurrecting Email: Exploring the Hurdles and Resurgence of the Email Marketing Methodology

Written on
March 22nd 2007
Author
Joel Breen

Over the last 10 years, email marketing has become an incredibly effective and affordable component of an integrated marketing campaign. However, with the advent of more savvy consumers, SPAM legislation and better software to protect the consumer, marketers are increasingly looking for new ways to leverage email marketing and capitalize [...] more...

Medio Opens Mobile Ad Network

Written on
March 20th 2007
Author
Editor

Medio Systems, a company that provides mobile search technology, has launched a new mobile, search-based ad network to debut on the pay-as-you-go Amp’d Mobile network. Amp’d has been using Medio’s ad-powered software for mobile web searches since February, but Medio’s new pay-per-call-based system will track user behavior and click-through history to [...] more...

Fox News Goes Mobile with Third Screen Media

Written on
March 12th 2007
Author
Editor

News Corp-owned cable outlet Fox News has signed a deal with Third Screen Media to use the latter company’s MADX ad management platform for mobile campaigns. Fox News has launched a website containing links to Fox News stories specially formatted for mobile devices. The site contains small mobile banner ads [...] more...

Nokia Enters Mobile Ad Business

Written on
March 7th 2007
Author
Editor

Finnish mobile technology manufacturer Nokia has entered the mobile advertising business with the launch of Nokia Ad Service and Nokia Ad Connector, two ad services designed to change the way advertising is implemented on mobile devices. The Nokia Ad Service contains both a mobile ad network and a mobile ad management [...] more...


Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

Adotas Partnership