mobile_marketing
24/7 Debuts Open AdStream for Mobile
Interactive ad network 24/7 Real Media today announced its Open AdStream Mobile Edition, which will enable marketers and mobile content providers to integrate mobile ads into digital marketing campaigns. Among other benefits, the new services include targeted delivery and reporting tools, as well as streamlined ad operations. In a press statement, [...] more...
Carlson Forms Mobile Marketing Partnership with Enpocket
Carlson Marketing today has entered a partnership with Enpocket Mobile Marketing Company, using Enpocket’s technology to further its mobile efforts. The Enpocket platform will be used within a wide range of marketing services by Carlson. Through this partnership, Carlson’s clientele will receive fully integrated, end-to-end mobile solutions like loyalty marketing, employee [...] more...
VeriSign Approving Visa Mobile Commerce
Digital infrastructure company Verisign has signed a deal with Visa to support the latter company’s mobile commerce platform, which is being promoted through mobile marketing and point-of-sale campaigns. Visa’s system allows users to get coupons and make purchases with their Visa accounts using only their mobile devices. Visa will be providing [...] more...
Yahoo Signs Mobile TV Ad Deal
Yahoo has signed an advertising deal with MobiTV, a company that specializes in video content on mobile devices. Yahoo will serve as MobiTV’s primary network for advertising sales and distribution. MobiTV’s video service will be fully integrated with Yahoo’s recently launched Mobile Publisher Services. “As we progress, we will deploy additional [...] more...
Bango Unveils Bango 2Go
Bango has introduced a new service to the mobile marketplace today. The new service called Bango 2Go, services brands and content providers in a cost-effective manner, allowing them to infiltrate the mobile web. With this new groundbreaking service, access to creating a presence online can be attained by brands and [...] more...
Web Ads on Cells to Change with Weather
Weather Channel Interactive Inc. will announce a new mobile marketing technology it’s dubbing “weather-trigging” that will allow for enhanced target marketing based on person’s local weather searches. An official announcement will be made at the CTIA Wireless industry show this week in Orlando. Louis Gump, vice president for the Weather Channel’s mobile [...] more...
Resurrecting Email: Exploring the Hurdles and Resurgence of the Email Marketing Methodology
Over the last 10 years, email marketing has become an incredibly effective and affordable component of an integrated marketing campaign. However, with the advent of more savvy consumers, SPAM legislation and better software to protect the consumer, marketers are increasingly looking for new ways to leverage email marketing and capitalize [...] more...
Medio Opens Mobile Ad Network
Medio Systems, a company that provides mobile search technology, has launched a new mobile, search-based ad network to debut on the pay-as-you-go Amp’d Mobile network. Amp’d has been using Medio’s ad-powered software for mobile web searches since February, but Medio’s new pay-per-call-based system will track user behavior and click-through history to [...] more...
Fox News Goes Mobile with Third Screen Media
News Corp-owned cable outlet Fox News has signed a deal with Third Screen Media to use the latter company’s MADX ad management platform for mobile campaigns. Fox News has launched a website containing links to Fox News stories specially formatted for mobile devices. The site contains small mobile banner ads [...] more...
Nokia Enters Mobile Ad Business
Finnish mobile technology manufacturer Nokia has entered the mobile advertising business with the launch of Nokia Ad Service and Nokia Ad Connector, two ad services designed to change the way advertising is implemented on mobile devices. The Nokia Ad Service contains both a mobile ad network and a mobile ad management [...] more...
-
Loading ...
Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- The Future of the Performance Channel | Judewa: [...] Source: Adotas.com [...]
- Morning Announcements for Thursday, February 9 | Duncan/Day Advertising: [...] Groups Look Past Daily Deals, to Content [Street Fight] Looking at Social Ad Effectiveness
- Poor SEO results in missed potential - KoMarketing Associates: [...] According to a recent BrightEdge study, about $112 million was left on the table
- Video: “Build an SEO Foundation” Excerpt | Seo Video: [...] original here: Video: “Build an SEO Foundation” Excerpt This entry was
