mobile_devices



6 Secrets of Successful Geofence Campaigns

Written on
March 14th 2013
Author
Rip Gerber

Your customers all have mobile devices. Most walk around with Androids and iPhones. You have built your killer application, but your customers do not download it, and when they do, they do not use it. So how can you best engage your customers in the mobile channel? Directly. SMS remains the ... more...

Five Laws for International Marketing Success in 2013

Written on
December 24th 2012
Author
Liz Elting

In 2012, if you didn’t accommodate shoppers using mobile devices or personalize your online content for individual visitors, it wasn’t a crime. However, those retail trends were so pervasive last year, they might as well have been required by law for all retailers. As we move into 2013, there are ... more...

Friend2Friend Launches Upgraded Platform that Captures Mobile Brand Engagement on Facebook

Written on
December 12th 2012
Author
Press Release

PALO ALTO, CALIF. (December 12, 2012) -- Friend2Friend, a social media marketing technology company that delivers innovative social engagement solutions for more than 150 leading global brands, today launched a significant upgrade to its Friend2Friend Social Engagement Platform™. This cloud-based social marketing suite addresses a growing problem for marketers: the ... more...

Affiliate Window: Mobile Traffic, Commerce Increased in October

Written on
November 12th 2012
Author
Mike Daly

Affiliate Window has release its mobile and m-commerce figures for October. Among the key findings: 10.7 percent of all sales were through mobile devices (including tablets) – up from 9.98 percent in September. 4.14 percent of sales were made on devices other than tablets – up from 3.94 percent in September. 13.25 percent ... more...

GfK’s Theriault Will Share Insights on Mobile Device Use at OMMA Video

Written on
October 22nd 2012
Author
Press Release

NEW YORK/LOS ANGELES (October 22, 2012) – As consumers increasingly rely on mobile platforms to access information and media – including video – GfK is bringing crucial insights on mobile device adoption and use to tomorrow’s OMMA Video conference. Benjamin Theriault, Senior Vice President of Sales for GfK’s Digital Market Intelligence ... more...

Want Those Back-to-School Bucks? You Might Want to Hit Up Dad

Written on
August 27th 2012
Author
Mike Daly

A recent study of back-to-school buying habits by Rocket Fuel shows it’s not always Mom who buys the backpacks, jeans, lunchboxes, and pencil cases. In fact, dads are making more of the back-to-school purchases – and using mobile, online, and social media to do it. In fact, retailers who splashed ... more...

Google/Motorola Partner Up for Mobile Search

Written on
January 6th 2006
Author
Elizabeth G. Hines

If your cell phone is a Motorola and you can’t get enough of Google while you’re sitting at your desk, consider yourself in luck: on Thursday, the world’s second largest maker of mobile phones entered into a deal with Google that will make accessing the search engine leader via any ... more...