mobile



RealityMine Expands Behavioral & Contextual Analytics Syndicated Research Biz To 20 Global Markets

Written on
April 17th 2015
Author
Adotas

RealityMine, a provider of mobile market research technologies and consumer analytics, announced that it is expanding its syndicated TouchPoints and passive mobile measurement business, which provides contextual and behavioral analytics through data collected on mobile devices, to 20 new markets worldwide. In addition, RealityMine has announced that it has secured the ... more...

AOL One–The arrival of a new ad-tech platform

Written on
April 15th 2015
Author
Adotas

AOL Inc. has launched ONE by AOL™, an open, unified programmatic platform enabling marketers to optimize against campaign goals across all screens, formats and inventory types. ONE delivers a consolidated, holistic view of marketing spend and performance across all screens – including TV – and is unprecedented in market today. ... more...

Viral Video Champs: Who’s making ads that get all the attention?

Written on
April 15th 2015
Author
Adotas

If you want your online video ads to take flight, you have to tell a compelling story with can’t-take-my-eyes-off-it visuals. Here are three video ads that lit up screens recently. Visible Measures tallies the stats and AdAge releases the info. For a complete list click here. #1 Take It–from ... more...

g-Shift Survey: Who’s Ready for Google’s Mobile-Friendly Algorithm Update?

Written on
April 14th 2015
Author
Adotas

Google’s new mobile-friendly algorithm update, which is expected to prioritize mobile-friendly websites in search results, goes into effect on April 21 and digital marketers have mixed views on whether this change will impact their business. To gauge marketer sentiment and gather opinions on this significant change, gShift conducted a survey ... more...

Native Advertising Grows Up

Written on
April 14th 2015
Author
Matt Feodoroff

A recent report from MediaRadar revealed that, over the course of 2014, the amount of native ads purchased by brands rose significantly. By creating advertisements that closely resemble the content that viewers hope to consume, the goal is that the ad experience will be less disruptive and result in higher ... more...

Cell-only population: 70% increase in four years

Written on
April 3rd 2015
Author
Adotas

Data from GfK Mediamark Research & Intelligence’s Survey of the American Consumer® show that more than four in 10 (44%) US adults live in households with cell phones, but no landline telephones; this cell phone-only population has grown by 70% since 2010. According to Fall 2014 GfK MRI data, 26% ... more...

Solving the Cross-Device Problem

Written on
March 31st 2015
Author
Erik Johnson Head of Atlas

Thanks to Erik Johnson, head of Atlas by Facebook for his interesting blog post, reprinted here. Remember when “personal computing” simply meant owning a laptop or desktop? For more than a decade, PC users committed to one or the other without ever expecting the two worlds to overlap. That changed with ... more...

The IAB Mobile Programmatic Playbook is Available

Written on
March 20th 2015
Author
Adotas

The IAB Mobile Programmatic Playbook is now available. This playbook, says Rob Kramer co-chair of the IAB’s Mobile Programmatic Buying Working Group and General Manager of Mobile at OpenX, is the first IAB programmatic document that covers all aspects that are unique to the mobile programmatic environment so that ... more...

Opera Mediaworks Launches Opera Select–a premium mobile exchange

Written on
March 20th 2015
Author
Adotas

In the past year, according to Opera Mediaworks, there’s been a giant shift in the programmatic space – and that shift is toward private marketplaces and programmatic direct, where the massive, open exchange is narrowed down to a smaller subset of buyers and sellers to create a premium environment that ... more...

Ooyala’s Q4 2014 Video Index Report

Written on
March 16th 2015
Author
Adotas

Ooyala has released its Q4 2014 Video Index Report. Some of the highlights include: • Mobile viewing grew 16x since 2011 • 34% of all video plays in Q4 were on tablets and smartphones • Tablet and smartphone plays grew 2x in the past year, 5x since 2012, and 16x since 2011 Ad impressions follow suit.   • Tablets ... more...