mobile



HookLogic Report:The Future of Mobile Media. Let’s Say It’s Bright!

Written on
June 8th 2015
Author
Adotas

New, original research from HookLogic is published in a report titled The Future of Mobile Media. It looks at the impact of smartphones on consumer path-to-purchase. It focuses on smartphones because smartphone shipments tripled from 2010 to 2013 and at 1 billion units they are now, incredibly, more than triple ... more...

AdTheorent’s “Q1 Mobile Ad Performance Summary Report”

Written on
May 21st 2015
Author
Adotas

AdTheorent, Inc., a technology company offering data-driven predictive solutions, announced summary findings from internal electronics industry mobile ad performance analyses conducted across its network during Q1 of 2015. Tapping its robust data-driven predictive modeling platform, the company analyzed user engagement across approximately 193 million mobile impressions in the electronics vertical ... more...

3 Fast Ways Mobile Ad Strategies Can Go Native

Written on
May 13th 2015
Author
Eddie de Guia

We tend to think of native advertising as it most often appears: in-stream social ad content or sponsored content in media publications. However, the emergence of native ads for any mobile app or website has made native a far-reaching and incredibly effective tool for advertisers. Native ads in apps and on ... more...

Android Tops Out iOS for Mobile Ad Revenue Share

Written on
May 6th 2015
Author
Adotas

Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but also in revenue, holding a 45.8% share of total revenue generated on the platform, Opera Mediaworks disclosed in its State of Mobile Advertising report. It shows that mobile video advertising is booming. In just one ... more...

Mobile First? Building a Marketing Strategy

Written on
May 1st 2015
Author
Moshe Vaknin

Since the rise of the WAP mobile standard in the 1990s, every year, some mobile analyst has declared that this year would finally be THE year for mobile. But each year, though we got closer, mobile failed to deliver an experience that drove end users en masse to their mobile ... more...

News Bits: PK4 Media Partners with Are You A Human; SapientNitro Partners with Adaptly for Social Ad Technology; More

Written on
April 29th 2015
Author
Adotas

PK4 Media, a cross-platform technology company, today announced it has partnered with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human ... more...

Mobile: Where Programmatic Meets Premium

Written on
April 29th 2015
Author
David Kurtz

When the focus of a digital advertising conversation inevitably shifts to programmatic, there are typically two types of reactions: • Curiosity and excitement about the opportunities for increased scale, operational efficiency, better targeting and even interest in the platforms themselves, or • Hesitation and concern about content and audience quality, devalued inventory, a ... more...

Q1 2015 Performance Index from MarketLive: Dial Into Smartphone Shopping

Written on
April 29th 2015
Author
Adotas

MarketLive, an e-commerce technology platform for fast-growing retailers, today announced the results of its Q1 2015 Performance Index™ report, measuring the real-world buying behavior of millions of consumers shopping online during the first quarter of 2015. The latest quarterly results were dominated by the continued strong growth of mobile devices, as ... more...

Searchmetrics: Winners & Losers From Google’s New Mobile-Friendly Algorithm

Written on
April 28th 2015
Author
Adotas

Search software specialist Searchmetrics has produced an early analysis of the impact in the US of Google’s mobile-friendly algorithm update that’s designed to increase the rankings of web pages deemed mobile-friendly (easier to view and navigate on mobile phones) in Google’s mobile search results. The analysis highlights some preliminary ... more...

RealityMine Expands Behavioral & Contextual Analytics Syndicated Research Biz To 20 Global Markets

Written on
April 17th 2015
Author
Adotas

RealityMine, a provider of mobile market research technologies and consumer analytics, announced that it is expanding its syndicated TouchPoints and passive mobile measurement business, which provides contextual and behavioral analytics through data collected on mobile devices, to 20 new markets worldwide. In addition, RealityMine has announced that it has secured the ... more...