mobile



BrightRoll’s New Study with Nielsen Reveals How Mobile Video Translates to TV

Written on
October 1st 2014
Author
Adotas

BrightRoll, one of the largest independent video advertising platforms, released findings from a study called BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments. The BrightRoll-commissioned study conducted by Nielsen examines media efficiency across TV and mobile video. “While TV still has the broadest reach among mass media channels, consumer habits have ... more...

ScanLife Consumer Behavior Survey Reveals More than 50% of Consumers Use Mobile Coupon Apps Per Month

Written on
September 30th 2014
Author
Adotas

After a survey of over 15,000 mobile users of its ScanLife App, mobile engagement solutions company Scanbuy reported that more than half of its respondents (51%) said they use mobile. coupon apps once or twice a month while 20% use them daily.  The poll was taken by users inside the ... more...

MarketLive Announces mCloud on Amazon Web Services

Written on
September 29th 2014
Author
Press Release

(ADOTAS) Petaluma, CA – September 29, 2014 & Shop.org Summit (Seattle WA) – MarketLive, the leading Total Commerce technology platform for fast-growing retailers, today announced mCloud, its official hosted database and online transaction processing (OLTP) engine based on Amazon Web Services (AWS). After extensive pilot testing, MarketLive is offering the AWS ... more...

How One-Touch Payment May Solve Retail’s Mobile Challenge

Written on
September 29th 2014
Author
Bryan Finke

PayPal recently released a one-touch payment method that aims to make the checkout process simple on mobile devices. The e-commerce company is one of many to attempt to tackle the mobile commerce problem. Despite solutions like this, mobile shopping has yet to hit a critical mass. Consumer frustration is to ... more...

With Connected Devices, Is the Mobile Advertising Future Mobile Or Cross-Screen?

Written on
September 22nd 2014
Author
Jim Caruso

Brands’ interest in mobile advertising is increasing dramatically, but a mobile phone is far from the only connected device that a consumer encounters throughout his day. As the list of potential ad delivery mechanisms grows, brands are trying to figure out whether they should focus strictly on smartphones and tablets ... more...

Nexage Reports 227 Percent Growth in Programmatic Spend

Written on
September 18th 2014
Author
Press Release

(ADOTAS) BOSTON, MA–(Sep 18, 2014) -  Nexage, the leading premium mobile advertising marketplace, announced today that programmatic spend through the Nexage Marketplace grew 227 percent annually. The above-market growth affirms and animates the impact of three key trends: The massive consumer shift to mobile The rapid adoption of programmatic as the core trading ... more...

Are You Getting the Most Out of Programmatic Mobile Advertising?

Written on
September 16th 2014
Author
Sigal Bareket

Tools for measuring mobile advertising campaign performance have become so advanced in the last year that it’s only a matter of time before every brand and agency with user-targeting needs will start looking into running performance-based campaigns. Many of today’s leading brands have already started using predictive-targeting models for mobile ad ... more...

iPhone 6 Has a Larger Screen For Better Video and NFC Integration

Written on
September 9th 2014
Author
Caroline Albanese

During their press conference, Apple announced iPhone 6 and iPhone 6 Plus, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and with an all-new dramatically thin and seamless design. The larger screen is part of an ongoing trend of consumers spending more time interacting with media on ... more...

Apple Announces iPhone 6 & iPhone 6 Plus

Written on
September 9th 2014
Author
Press Release

(ADOTAS) CUPERTINO, California—September 9, 2014—Apple® today announced iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design. The new iPhones feature a precision ... more...

The Common Sense Guidelines for Mobile Branding

Written on
September 8th 2014
Author
Joe Zahtila

Mobile advertising, particularly mobile banner advertising is often seen as a direct-response medium. However, experience and research demonstrate that the right approaches can help advertisers build their brands with mobile banner advertising. By the same token, the wrong practices can hurt one’s brand. In order to foster consumer attitudes toward your ... more...