mobile



Vserv.mobi Launches RTB on its Mobile Ad Exchange

Written on
April 8th 2014
Author
AdotasWire

MUMBAI, SAN FRANCISCO, SINGAPORE, CAPE TOWN, DUBAI, April 8, 2014 (ADOTAS) – With an aim to empower advertisers and developers, award winning mobile ad exchange Vserv.mobi today announced the launch of its data-augmented mobile Real Time Bidding (RTB) platform. With this, Vserv.mobi bridges a value gap across emerging markets as it ... more...

Blogshare: comScore’s Anne Hunter Puts the Digital Ad Future into Focus

Written on
April 3rd 2014
Author
Adotas

ADOTAS – comScore just launched its 2014 U.S. Digital Future in Focus report, which shares trends on web usage, online video, digital advertising, mobile, social media, and e-commerce, and explains how these trends are shaping the marketplace and what they mean for the year ahead. Additionally, comScore asked Anne Hunter (pictured), its ... more...

Cross-Screen Engagement: 3 Things Every Marketer Needs to Know

Written on
April 1st 2014
Author
George Burciaga

ADOTAS – Mobile has firmly established itself as an essential part of just about every marketing mix. However, while mobile represents an important piece of the marketing pie, it’s essential to remember that not everyone is fully on board with mobile yet. Just under half of all Americans still don’t ... more...

Foursquare Checks In: Expands into Latin America, Unlocks New Markets

Written on
March 31st 2014
Author
Richard L. Tso

ADOTAS – Remember Foursquare, that scrappy company that made headlines when it first burst on the social scene, allowing consumers to check-in at locations around the globe before Facebook began offering similar features on its platform? With gamification elements that encourage social sharing and online conversations about the businesses and ... more...

The ABCs of Digital Marketing: Ad Tech, Big Data and Consultants

Written on
March 28th 2014
Author
Ben Kartzman

ADOTAS – There are two things you can always count on in ad tech:  First, there will be somebody who says that next year will be the year of ad tech consolidation. Second, that person will be wrong.  This year will not be the industry’s year of consolidation. With technologies like mobile, ... more...

Adconion Direct Integrates Connected TV Offering, Taps Ex-smartclip/Yahoo Exec to Lead Strategy

Written on
March 28th 2014
Author
AdotasWire

SANTA MONICA & NEW YORK, March 27, 2014 (ADOTAS) — Adconion Direct, a global provider of true cross-channel advertising solutions across display, video, mobile, email and social on all devices, announced today the integration of Connected TV into the company’s unified cross-channel advertising technology platform. Shirlene Chandrapal (pictured), a seasoned ... more...

Digital Birds of a Feather: The Value of Demographic and Psychographic Validation

Written on
March 27th 2014
Author
Ray Kingman

ADOTAS – A great deal of technology and personal energy continues to be expended trying to identify online audiences on a one-to-one basis.  Entire industries have been built around inferring interests, intentions and behaviors from digital footprints.  All this comes from the belief that one-to-one tracking and the collection of ... more...

HitFix Launches HitFix Video, Multi-Platform Entertainment and Advertising Channel Delivering 90M Monthly Video Streams

Written on
March 27th 2014
Author
AdotasWire

LOS ANGELES, March 27.  2014 (ADOTAS) – HitFix (www.hitfix.com), the fastest-growing entertainment news brand in the US, today announced the launch of HitFix Video (www.hitfix.com/videos), a multi-platform channel delivering a mix of original content and highly targeted advertisements through 90 million monthly video streams to a compilation of 300 million monthly ... more...

EXCLUSIVE: AdRoll President Adam Berke on the Changing Adtech Landscape

Written on
March 24th 2014
Author
Richard L. Tso

ADOTAS – Leading a discussion about the influence on social and mobile at ad:tech San Francisco this week, AdRoll CEO Aaron Bell will highlight emerging technologies marketers can leverage to navigate cross-channel and cross-device advertising. AdRoll executives Adam Berke, Greg Fulton and Lauren Vaccarello recently penned The Retargeting Playbook, a ... more...

Mobile on Pace to Surpass Desktop Paid Search on Google by End of 2015

Written on
March 19th 2014
Author
AdotasWire

SAN FRANCISCO, March 19, 2014 (ADOTAS) – As mobile adoption and engagement continues to rise, so does its significance in the digital marketing industry. A new report by Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, forecasts that by December 2015 mobile devices ... more...