mobile



Five Things a DSP Should Look For In a Mobile Ad Exchange

Written on
October 29th 2014
Author
Simone Miller

In a market crowded with options, choosing a mobile ad exchange can be an overwhelming task. Integrating with a mobile ad exchange extracts significant resources from both the DSP and the exchange itself so it’s important to research an exchange’s available features—and determine their value to your organization—before committing that investment. ... more...

According to New PWC Study Most Mobile Ad Traffic is from Accidental Clicks

Written on
October 27th 2014
Author
Adotas

According to a new installment of the Consumer Intelligence Series by PricewaterhouseCoopers, majority of the time mobile traffic is due to an accidental click by consumers. The study by PwC had 1,003 respondents, ages 18 and over, weigh in on their smartphone activity and their reasons for clicking mobile ads. ... more...

The Wrong Way to Describe the Difference between Apples and Orangutans

Written on
October 27th 2014
Author
Kurt Heinemann

‘What’s your mobile strategy’ is not the right question Lumping smartphones and tablets together in the same category is hazardous. Marketers need to stop thinking of these two as as twin siblings. Rather, we should consider them what they are: second cousins once removed. Yes, they belong to the extended mobile ... more...

Vdopia Launches Mobile Video Programmatic Marketplace

Written on
October 21st 2014
Author
Adotas

Today, Vdopia, a global programmatic buying and selling platform for mobile video advertising, announced the launch of their global programmatic platform exclusively for mobile video advertising. The new marketplace product called ‘Chocolate,’ is built from the ground up solely for mobile video advertising. With the potential reach of 150 million unique ... more...

iPhone 6: What’s New and What Matters

Written on
October 21st 2014
Author
Peter Koeppel

As usual, Apple has lots going on. At the beginning of October, the company released two new products. One was the highly-touted iPhone 6 and iPhone 6 Plus. The other release was a new operating system, iOS 8. Citing millions of pre-orders and astonishing sales, Apple projects that it will ... more...

Mobile Video Ad Platform AerServ Launches Free Mobile-First Mediation Platform for Publishers

Written on
October 15th 2014
Author
Adotas

Earlier this week, AerServ, the mobile-first video mediation platform, announced the public launch and general availability of its free monetization platform for publishers and app developers. “Mobile Video is expected to grow by 300% in the next 5 years to more than $40B. It is increasingly mission-critical for companies to fully ... more...

Why Mobile App Marketers Are Testing Television

Written on
October 14th 2014
Author
Christian Henschel

As mobile has firmly carved out its place in the marketing industry, advertisers are weaving together more complex cross-channel campaigns across email, online, social media and more, making “integrated marketing” the new norm. Likewise, mobile app marketers are testing the cross-channel waters to experiment in the opposite direction with more ... more...

The Five Biggest Myths of Website Personalization

Written on
October 13th 2014
Author
Noah Logan

Done right, website personalization can significantly accelerate the process of moving anonymous website visitors through the marketing funnel to become qualified sales leads.  The good news is that with the right platform, website personalization is not complicated, and marketers can even accomplish this as part of their typical publishing workflow ... more...

RevMob Mobile Ad Network Announces New SDK to Enhance Conversions

Written on
October 7th 2014
Author
Adotas

RevMob, a mobile ad platform for global publishers, developers and advertisers, today announced an updated software development kit (SDK) featuring new rich media and video advertising capabilities as well as enhanced algorithms for targeted user acquisition. “In addition to offering one of the highest eCPMs in the industry, RevMob continues to ... more...

BrightRoll’s New Study with Nielsen Reveals How Mobile Video Translates to TV

Written on
October 1st 2014
Author
Adotas

BrightRoll, one of the largest independent video advertising platforms, released findings from a study called BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments. The BrightRoll-commissioned study conducted by Nielsen examines media efficiency across TV and mobile video. “While TV still has the broadest reach among mass media channels, consumer habits have ... more...