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Click-To-Call Campaign Promotes ‘The Signal’

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March 21st 2008
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ADOTAS - Ringleader Digital, a next-generation mobile advertising company announced today, the success of its mobile click-to-call campaign designed to promote Magnolia Pictures’ latest horror movie, “The Signal.” The viral campaign has yielded a 16% response rate within its target demographic, meaning thousands of people to date have clicked to hear [...] more...

MIVA And Greenlight Get Their PPC On

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March 12th 2008
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ADOTAS - MIVA Media today announced U.S. and U.K. PPC agreements with wireless technology firm Greenlight Wireless. The agreements stipulate that MIVA’s PPC ads displayed to users accessing Greenlight Wireless’ portfolio of U.S. and U.K. partner sites from their mobile phones. Included in the partner network are national news, entertainment [...] more...

VoodooVox Give Developers Web Voice, Ad Revenue Model

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March 11th 2008
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ADOTAS — In-call ad company VoodooVox today announced the release of MyVox, a free service that allows developers to add voice and audio ads to their Web applications and widgets. Through the new API, any phone can now function as a mic, the company says. MyVox users will be able to [...] more...

Advertising To The Biggest Media Multitaskers, Kids

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March 10th 2008
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ADOTAS - According to a study on social networking by Grunwald Associates LLC, an independent research firm that specializes in new media market intelligence, 64% of kids go online while watching TV, and almost half of U.S. teens(49%) report that they do so frequently – anywhere from three times a [...] more...

Eyespot Offers Online Publishers New Products To Maximize Ad Revenue

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March 7th 2008
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ADOTAS — Eyespot announced today that it is offering online publishers transitioning from VideoEgg a new option for video applications and services. The Eyespot Personalization Suite allows sites to drive traffic and monetization with online video. The suite includes advanced rich Internet and mobile video applications that allow consumers to view, [...] more...

CollegeHumor Adapts To The iPhone

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March 6th 2008
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ADOTAS - CollegeHumor.com, a popular site for comedy and student pop culture has partnered with Quattro Wireless to release a new mobile site specifically adapted for the iPhone. This site provides improved browsing with an optimal layout, more intuitive navigation and better display of mobile ads as well as a [...] more...

Consumers Starting To Respond Positively to Mobile Ads

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March 5th 2008
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ADOTAS — Mobile ads are getting a foothold in the consumer conscience, according to a recent study released by the Nielsen Company. Twenty-three percent – 58 million – of all U.S. mobile subscribers say they’ve been exposed to advertisements on their cell phones in the past month. And 51% of [...] more...

AT&T Pays Florida AG $2.5M, Become Police In Industry

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February 29th 2008
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ADOTAS - The Florida Attorney General has done it again. AG Bill McCollum announced today that AT&T Mobility will be the first wireless company in the nation to “police representations made in internet advertising for cell phone content.” The company will also make full restitutions to Florida consumers who were deceptively [...] more...

AdMob Partners With Unicast

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February 26th 2008
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ADOTAS - Unicast, a division of Enliven Marketing Technologies Corporation announced that AdMob, a mobile advertising marketplace has partnered with the firm to power web pages through the Unicast Rich Media Mobile platform for its ad clients. The two companies have collaborated on over 10 rich media mobile ad campaigns thus [...] more...

mobilePeople Launches Liquid Advertising Suite

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February 18th 2008
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ADOTAS - mobilePeople, a local mobile search provider in the U.K. has announced the introduction of its liquid Advertising Suite. The solutions offers contextually and geographically targeted mobile advertising. The liquid Advertising Suite includes the liquid Ad Server, the liquid Adsite Builder and liquid SMS Links. This is integrated with [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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