mobile



Three Essential Elements to Hit a Home Run in Mobile Advertising

Written on
January 29th 2015
Author
Luke Edson

Mobile technology has enabled so many more options for advertisers, offering the unique ability to target consumers in the moment and drive their behavior.  As consumers increasingly rely on mobile devices throughout the purchase process whether they are looking for businesses, researching products and services or making purchases, businesses understand ... more...

Crossing the Channel Part 1: Digital Display Legos

Written on
January 27th 2015
Author
Kalia Doner

A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant As industry professionals, we are suffering from a silo-syndrome epidemic, and the symptoms run deep. Before we get any further, I’m just going to say it: The days of siloed data are over. If you want to keep your marketing ... more...

Why 2015 Is The Year For Mobile Advertising

Written on
January 26th 2015
Author
Chris Cagle

It’s that time of the year again. With 2014 behind us, we have come up with a few predictions for 2015 regarding the mobile advertising industry.  Mobile is continuing to disrupt the industry, and the most successful marketers in 2015 are the ones that will embrace what mobile has to offer, ... more...

What To Expect From Mobile Marketing in 2015

Written on
January 22nd 2015
Author
Matt Feodoroff

There is probably only one truism in digital marketing, and it’s that things change quickly. Just a few short years ago it was hard to be sure if mobile marketing would ever really catch on. Today, the notion that marketing doesn’t work on mobile sounds almost ... more...

The Art of Storytelling in a Mobile World

Written on
January 12th 2015
Author
Janet Balis

At this moment in the digital landscape, technology plays a far greater role than ever before.  On the B2B side, the best digital campaigns use programmatic technologies or algorithmic means to target the right consumers.  On the B2C side, consumer technologies shift us to a new mix of consumption and ... more...

Wake-Up Call: Your Video Consumers Have Left The Building, Why Haven’t You?

Written on
January 9th 2015
Author
Josh Speyer

Open up any business, tech or ad trade publication and you’ll see the plain truth of where your customers are heading: mobile. According to the Pew Internet Project, 58 percent of American adults own a smartphone and 42 percent own a tablet. It’s no surprise that mobile is one of the fastest growing digital industries; eMarketer also projects ... more...

High Viz? Not So Much…and other intriguing survey results

Written on
December 29th 2014
Author
Adotas

Here are the highlights of a survey of interactive media and advertising executives conducted by The 614 Group, a global digital consultancy, and AdMonsters, a professional community and conference series for digital ad operations and technology leaders. (Rob Rasko, the 614 Group  CEO and founder, pictured left.) Viewability,the biggest challenge? When ... more...

IAB Shares Their 2015 Predictions: “2015 Will Be a Big Year for Mobile”

Written on
December 23rd 2014
Author
Adotas

With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Anna Bager, Scott Cunningham and Mike Zaneis of IAB share their thoughts on the new year ahead. Anna Bager, SVP and GM of Mobile and Video at IAB Mobile: o   2015 will be ... more...

CORRECTION: Third Quarter Online Ad Spend Goes Through the Roof: $12.4 Billion

Written on
December 22nd 2014
Author
Adotas

When posted this story headline and first line said “fourth quarter”; the figures were for third quarter. We regret the editorial error. Third quarter figures reported here are correct. –Adotas The third quarter 2014 broke all records for online advertising expenditures—and jumped an amazing 17%  since the same time last year. ... more...

Why Accuracy is Inaccurate in Cross-Device Identification

Written on
December 16th 2014
Author
Jonathan Seidner

From the onset, digital advertising was the one advertising channel which would provide marketers and agencies with accuracy. Marketers didn’t necessarily know who / how many saw their ad on TV, in a magazine or a newspaper, but with digital advertising, they had an indication of who / how many ... more...