mobile



The IAB Mobile Programmatic Playbook is Available

Written on
March 20th 2015
Author
Adotas

The IAB Mobile Programmatic Playbook is now available. This playbook, says Rob Kramer co-chair of the IAB’s Mobile Programmatic Buying Working Group and General Manager of Mobile at OpenX, is the first IAB programmatic document that covers all aspects that are unique to the mobile programmatic environment so that ... more...

Opera Mediaworks Launches Opera Select–a premium mobile exchange

Written on
March 20th 2015
Author
Adotas

In the past year, according to Opera Mediaworks, there’s been a giant shift in the programmatic space – and that shift is toward private marketplaces and programmatic direct, where the massive, open exchange is narrowed down to a smaller subset of buyers and sellers to create a premium environment that ... more...

Ooyala’s Q4 2014 Video Index Report

Written on
March 16th 2015
Author
Adotas

Ooyala has released its Q4 2014 Video Index Report. Some of the highlights include: • Mobile viewing grew 16x since 2011 • 34% of all video plays in Q4 were on tablets and smartphones • Tablet and smartphone plays grew 2x in the past year, 5x since 2012, and 16x since 2011 Ad impressions follow suit.   • Tablets ... more...

Neuroscience Study on How Consumers Visually Process Mobile Ads–Conclusion? Go Native

Written on
March 11th 2015
Author
Adotas

Sharethrough, the leading native advertising automation company, today announced the results of a year-long study it commissioned from Nielsen to determine how consumers visually process mobile ads. Marking the first time neuroscience has been used to study native mobile ads, the research found that, similarly to ... more...

Programmatic Mobile Ads On the Rise: bRealTime Revenue Jumped 682%

Written on
March 4th 2015
Author
Adotas

bRealTime, a programmatic division of digital media holding company CPXi, announced today that its preferred programmatic mobile marketplace saw revenue increase 682% in 2014, compared to 2013. This year alone, bRealTime’s revenue is up 258% as compared to Jan/Feb 2014. bRealTime’s Programmatic Mobile Marketplace connects programmatic buyers with mobile inventory across ... more...

NEWS BITS: Blab’s New Crystal Ball; adMarketplace Gets a New VP; Adaptive Medias Speeds up Ad Serving

Written on
March 3rd 2015
Author
Adotas

Blab Inc. offers a predictive analytics tool that optimizes brand engagement by predicting meaningful relevant online conversations up to 72 hours in advance. They have just announced availability of the first system to enable digital marketers/brands to influence Twitter search rankings on Google. Twitter and Google recently made tweets more ... more...

GSMA (Groupe Speciale Mobile Association) Sees Mobile Booming by 1 Billion New Subscribers

Written on
March 2nd 2015
Author
Adotas

An additional one billion people will become mobile subscribers over the next five years, according to a major new GSMA (Groupe Speciale Mobile Association) report published at Mobile World Congress today. The new report, ‘The Mobile Economy: 2015’, forecasts that the number of unique mobile subscribers will increase from 3.6 ... more...

Building on the Lessons Learned: Give Yourself a Head Start in Programmatic Mobile

Written on
February 27th 2015
Author
John Haake

For years we’ve heard “this year is the year of mobile.” Premature as that was in 2012, it’s safe to say that marketers have quietly reached mass adoption. In a natural evolution, marketers and agencies have begun exploring how to leverage mobile data and technology programmatically to boost campaign efficiency ... more...

Mobile Shopping Survey & “Devices and Demographics: Q4 2014″ from Fluent

Written on
February 26th 2015
Author
Adotas

Fluent conducted a survey of more than 5,000 American adults to discover how they used their smartphones over the last 12 months, find out whether they have embraced shopping on smartphones, and gain insight into how brands can improve their handheld shopping experiences. KEY FINDINGS: 1. More than half of respondents said they ... more...

Is Your Funnel Half-Full or Half-Empty?

Written on
February 25th 2015
Author
Matt Voda

2014 ushered in massive changes to the marketing landscape. With the launch of advertising on Tumblr and Snapchat, promoted Pinterest pins, Twitter’s “buy” button, and Apple Pay, to name just a sampling, we as marketers have more ways than ever to connect with consumers at every stage of the purchase ... more...