mobile
Study: Mobile Search Is Way Up, Google Leads Search CPC Decrease
ADOTAS – The Q4 Digital Media Report from digital marketing suite IgnitionOne confirms a what a lot of folks have understandably expected: Mobile search is on the rise. Search ad spend is up. Search cost-per-click is down. Google continues to lead the search market, and there’s been an increase in [...] more...
Monthly Facebook Mobile Apps Users Are 300 Million Strong
ADOTAS – Around 40 percent of all active users of Facebook use Facebook mobile apps on a monthly basis, according to a recently released study by Benedict Evans, tallying the numbers for Enders Analysis. Monthly active users of Facebook mobile apps cleared 300 sometime over the last few days, the report [...] more...
Push Notifications: Keep Mobile Users in Touch
ADOTAS – Push notifications are a messaging medium that allow applications installed on any connected device to actively communicate with an end user, even if the device is inactive. It’s called “push” because the technology enables a device to listen for messages being “pushed” to it from the application owner’s [...] more...
Mobile Ecommerce Proves Extra-Popular This Christmas and Dec. 26
ADOTAS – If there’s one thing we First Worlders enjoy more than buying things, it’s immediacy. This premise played out extremely clearly this past holiday weekend, per IBM’s Benchmark reports. The denouement after Christmas dinner used to just be a time for making awkward small talk with relatives and pretending [...] more...
Year-End Round-Up: Digital in 2011, Part 1
ADOTAS – 2011 was a year in which there was more change in technology than I can remember, some of it exceptionally surprising. Nokia and Microsoft, formerly arch rivals, joined forces — and somehow managed to deliver a Nokia phone armed with Windows Mobile 7 within nine months. HP bought, [...] more...
Study: Mobile Projected to Take 15.2 Percent of Global Online Ad Spend By 2016
ADOTAS – A report issued today by Swedish firm Berg Insight projects online advertising spending throughout the worldwide market will hit $22.4 billion (that’s € 17.2 in the actual report) by the end of 2016. With the current global mobile ad market at about $3.4 billion, that means a 37 percent [...] more...
Tapjoy Re-Emerges as App Discovery Network
ADOTAS – In attempt to enforce some kind of app purity system back in April, Apple decided to ban pay-per-install incentives from its app ecosystem after a bunch of apps that had rocketed up the App Store rankings. This took a huge chunk out of mobile ad network Tapjoy’s business, so it’s not [...] more...
Google Has Spoken: It’s Time For M-Marketing
GRAPHICMAIL – To be mobile or not to be mobile — that is the question that digital marketers have been squirming over for the last couple of years. Last week, Google finally silenced mobile critics and settled the debate by publishing some impressive numbers from its mobile advertising business. From this report, [...] more...
SMS Marketing in Today’s Retail Industry
GRAPHICMAIL – Today’s consumers are a lot more media-wise than those of the past. Gone are the days when a simple advertising campaign would be far-reaching and appealing enough to drive all your prospects to a store. Instead, we have to compete with the deafening buzz of different media channels and [...] more...
When Marketers Get It Right With QR Codes
ADOTAS – The concept of mobile activated barcodes, like QR Codes, has recently fascinated marketers. What could be better than sending people from traditional, static media to digitally engaging content in one click? You can even track those clicks to determine effectiveness of your messaging if the right [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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