mobile



Sightly Launches First Video Ad Platform for Local Market

Written on
April 24th 2014
Author
Press Release

SAN DIEGO, April 24, 2014 (ADOTAS) – Sightly, the video advertising technology company delivering local, personalized campaigns, has announced the launch of TargetView.  The new platform allows brands, local businesses and their marketing partners to reach prospective customers with video ads tailored just for them on the devices they’re watching in the ... more...

Rakuten Marketing Reports Strong Q1 Cross-Channel Growth

Written on
April 23rd 2014
Author
Mike Daly

NEW YORK, April 23, 2014 (ADOTAS) – Rakuten Marketing today announced strong results for the first quarter of 2014 across all of its digital marketing channels. Most notable was the double-digit growth that advertisers realized through the company’s affiliate, mobile, and search marketing technology and services. Additionally, the company signed ... more...

Is Measurement Killing Ad Growth?

Written on
April 22nd 2014
Author
Travis Hockersmith

ADOTAS – Trailblazing. That’s what advertising and advertisers are known for. Creativity and risk-taking can bring you many places in the ad industry. So why, when it comes to placing those ads on emerging digital platforms versus traditional TV, does trailblazing take a back seat? The answer: measurement. Measurement needs to ... more...

Jun Group Strengthens Technology Team with Three Senior Mobile Hires

Written on
April 18th 2014
Author
Press Release

NEW YORK, April 18, 2014 (ADOTAS) – Jun Group (www.jungroup.com) today announced the hire of three senior technology team members: Jeremy Ellison, Wayne Small, and Viktor Viktorov. “We’re growing our technology team in response to incredible demand for Jun Group’s mobile products,” said David Wood, chief technology officer of Jun Group. “Jeremy, Wayne and Viktor ... more...

Inside Beckon’s Latest $8 Million Round to Help Marketers Manage Big Data

Written on
April 17th 2014
Author
Richard L. Tso

ADOTAS – It’s pointless to fight the ad industry’s shift towards programmatic and data-driven marketing. The rise of algorithms and ad delivery automation has made it pretty darn alluring and easy to get highly-targeted digital campaigns up and running very quickly, all the while pumping out valuable metrics and data ... more...

Vserv.mobi Launches RTB on its Mobile Ad Exchange

Written on
April 8th 2014
Author
Press Release

MUMBAI, SAN FRANCISCO, SINGAPORE, CAPE TOWN, DUBAI, April 8, 2014 (ADOTAS) – With an aim to empower advertisers and developers, award winning mobile ad exchange Vserv.mobi today announced the launch of its data-augmented mobile Real Time Bidding (RTB) platform. With this, Vserv.mobi bridges a value gap across emerging markets as it ... more...

Blogshare: comScore’s Anne Hunter Puts the Digital Ad Future into Focus

Written on
April 3rd 2014
Author
Adotas

ADOTAS – comScore just launched its 2014 U.S. Digital Future in Focus report, which shares trends on web usage, online video, digital advertising, mobile, social media, and e-commerce, and explains how these trends are shaping the marketplace and what they mean for the year ahead. Additionally, comScore asked Anne Hunter (pictured), its ... more...

Cross-Screen Engagement: 3 Things Every Marketer Needs to Know

Written on
April 1st 2014
Author
George Burciaga

ADOTAS – Mobile has firmly established itself as an essential part of just about every marketing mix. However, while mobile represents an important piece of the marketing pie, it’s essential to remember that not everyone is fully on board with mobile yet. Just under half of all Americans still don’t ... more...

Foursquare Checks In: Expands into Latin America, Unlocks New Markets

Written on
March 31st 2014
Author
Richard L. Tso

ADOTAS – Remember Foursquare, that scrappy company that made headlines when it first burst on the social scene, allowing consumers to check-in at locations around the globe before Facebook began offering similar features on its platform? With gamification elements that encourage social sharing and online conversations about the businesses and ... more...

The ABCs of Digital Marketing: Ad Tech, Big Data and Consultants

Written on
March 28th 2014
Author
Ben Kartzman

ADOTAS – There are two things you can always count on in ad tech:  First, there will be somebody who says that next year will be the year of ad tech consolidation. Second, that person will be wrong.  This year will not be the industry’s year of consolidation. With technologies like mobile, ... more...