mobile



Mobile Shopping Survey & “Devices and Demographics: Q4 2014″ from Fluent

Written on
February 26th 2015
Author
Adotas

Fluent conducted a survey of more than 5,000 American adults to discover how they used their smartphones over the last 12 months, find out whether they have embraced shopping on smartphones, and gain insight into how brands can improve their handheld shopping experiences. KEY FINDINGS: 1. More than half of respondents said they ... more...

Is Your Funnel Half-Full or Half-Empty?

Written on
February 25th 2015
Author
Matt Voda

2014 ushered in massive changes to the marketing landscape. With the launch of advertising on Tumblr and Snapchat, promoted Pinterest pins, Twitter’s “buy” button, and Apple Pay, to name just a sampling, we as marketers have more ways than ever to connect with consumers at every stage of the purchase ... more...

Duke University Dukes It Out With Data on Mobile Advertising and More

Written on
February 19th 2015
Author
Adotas

Duke University’s Fuqua School of Business surveyed 288 chief marketing officers and discovered that “companies under-utilize the marketing analytics that they’ve requested and have available for decision making.” According to Christine Moorman, a professor at the school of business and director of the research. “It’s clear that using marketing analytics ... more...

What Will Happen if Publishers Create Their Own Branded Mobile Exchanges?

Written on
February 19th 2015
Author
Adotas

Demand-side platforms (DSPs) have been the big dog in the exchange world kennel. But the mobile exchange Axonix is looking to take a bite out of that! They are going to start up a product that let’s publishers make their own branded mobile exchanges. “This is about swinging the power ... more...

Guess Who’s Delivering Geo-Behavioral Data With Real-Time Auction Analytics

Written on
February 6th 2015
Author
Adotas

Metamarkets, the leader in analytics for programmatic marketing, today announced its first data partnership with Factual, the leading platform for location-based audience data. The companies are integrating Factual’s rich, global datasets into the Metamarkets platform in order to give mobile buyers and exchanges instant visibility into available inventory and campaign ... more...

Digital Trends 2015: Report From Ecoconsultancy & Adobe

Written on
February 3rd 2015
Author
Adotas

IN A NUTSHELL: A focus on customer experiences is the must for 2015 and beyond, considered even more important than mobile and content marketing. Adobe joined forces with Econsultancy to issue this year’s Digital Trends 2015 report. They discovered where over 6000 marketers are focusing their digital efforts. For the complete ... more...

Opera Mediaworks: State of Mobile Advertising Report

Written on
February 3rd 2015
Author
Adotas

According to the just released State of Mobile Advertising report released today by Opera Mediaworks, Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation. Apple’s favorable position in Western markets, such as the United States, Germany and the ... more...

MediaBrix Announces Emotional Targeting Advisory Board

Written on
February 2nd 2015
Author
Adotas

MediaBrix today announces the creation of an Emotional Targeting Advisory Board to provide expert guidance as the mobile app advertising platform continues to integrate more sensory elements into their products and platform. The appointment of this advisory board is a natural progression in MediaBrix’s strategy to humanize brand advertising and ... more...

Three Essential Elements to Hit a Home Run in Mobile Advertising

Written on
January 29th 2015
Author
Luke Edson

Mobile technology has enabled so many more options for advertisers, offering the unique ability to target consumers in the moment and drive their behavior.  As consumers increasingly rely on mobile devices throughout the purchase process whether they are looking for businesses, researching products and services or making purchases, businesses understand ... more...

Crossing the Channel Part 1: Digital Display Legos

Written on
January 27th 2015
Author
Katrin Ribant

A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant As industry professionals, we are suffering from a silo-syndrome epidemic, and the symptoms run deep. Before we get any further, I’m just going to say it: The days of siloed data are over. If you want to keep your marketing ... more...