mobile



CAKE and DialogTech Announce Partnership and Tech Integration

Written on
January 8th 2016
Author
Adotas

Accelerize and its digital marketing software division CAKE, today announced a partnership and technology integration with DialogTech, the provider of the only end-to-end call attribution and conversion platform for data-driven marketers. By combining technologies, the CAKE and DialogTech integration enables performance marketers to route, attribute and monetize leads generated from ... more...

“This Year, Next Year”: GroupM’s bi-annual global media and marketing report

Written on
December 10th 2015
Author
Adotas

Digital Advertising Acceleration Slows; ‘New World’ Traditional Media Investment Decreases for the First Time. WPP’s GroupM,a media investment management group responsible for nearly one-third of global advertising investment, today issued its bi-annual global advertising expenditure forecast that predicts ad investment growth of 3.4% ($17bn incremental) in 2015 and 4.5% in 2016 ... more...

AppsFlyer & AppLovin: Mobile Video Ad Spend Has Nearly Tripled in 2015

Written on
October 30th 2015
Author
Adotas

In partnership, AppLovin and AppsFlyer took a look at data from over one billion devices worldwide and analyzed the growth of mobile video and how effective it is at retention for app installs globally and cross-platform. AppsFlyer U.S. General Manager is Paul Grueber (pictured left). Mobile video ads aid retention ... more...

Brands and Retailers Are Searching, Searching: Who Will Find the Pot of Gold?

Written on
July 24th 2015
Author
Jonathan Opdyke

Q: What do the findings in Searchmetrics’ SEO Survival Guide/2014 Ranking Factors Study mean for brands and retailers looking to have an equal level of visibility outside of Google, Amazon or eBay and will there be a shift in visibility for these search players on mobile? A: The findings back up ... more...

HookLogic Report:The Future of Mobile Media. Let’s Say It’s Bright!

Written on
June 8th 2015
Author
Adotas

New, original research from HookLogic is published in a report titled The Future of Mobile Media. It looks at the impact of smartphones on consumer path-to-purchase. It focuses on smartphones because smartphone shipments tripled from 2010 to 2013 and at 1 billion units they are now, incredibly, more than triple ... more...

AdTheorent’s “Q1 Mobile Ad Performance Summary Report”

Written on
May 21st 2015
Author
Adotas

AdTheorent, Inc., a technology company offering data-driven predictive solutions, announced summary findings from internal electronics industry mobile ad performance analyses conducted across its network during Q1 of 2015. Tapping its robust data-driven predictive modeling platform, the company analyzed user engagement across approximately 193 million mobile impressions in the electronics vertical ... more...

3 Fast Ways Mobile Ad Strategies Can Go Native

Written on
May 13th 2015
Author
Eddie de Guia

We tend to think of native advertising as it most often appears: in-stream social ad content or sponsored content in media publications. However, the emergence of native ads for any mobile app or website has made native a far-reaching and incredibly effective tool for advertisers. Native ads in apps and on ... more...

Android Tops Out iOS for Mobile Ad Revenue Share

Written on
May 6th 2015
Author
Adotas

Mobile advertising data from first quarter of 2015 shows Android not just leading in traffic, but also in revenue, holding a 45.8% share of total revenue generated on the platform, Opera Mediaworks disclosed in its State of Mobile Advertising report. It shows that mobile video advertising is booming. In just one ... more...

Mobile First? Building a Marketing Strategy

Written on
May 1st 2015
Author
Moshe Vaknin

Since the rise of the WAP mobile standard in the 1990s, every year, some mobile analyst has declared that this year would finally be THE year for mobile. But each year, though we got closer, mobile failed to deliver an experience that drove end users en masse to their mobile ... more...

News Bits: PK4 Media Partners with Are You A Human; SapientNitro Partners with Adaptly for Social Ad Technology; More

Written on
April 29th 2015
Author
Adotas

PK4 Media, a cross-platform technology company, today announced it has partnered with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human ... more...