mobile



Android Wear: Where Mobile is Headed

Written on
August 21st 2014
Author
Robert Cordray

Mobile technology is perpetually re-inventing itself. Beginning with smartphones, it scaled upward to encompass tablets and is now exploring form factors that include the best features of laptops and desktops. Wearable technology is yet another mostly unexplored niche, and Android Wear is set to bridge the gap between today’s offerings ... more...

What’s New With Facebook?

Written on
August 20th 2014
Author
Peter Koeppel

“This is a good quarter for us,” stated Facebook CEO Mark Zuckerberg on a conference call with analysts recently, “But there’s still so much room to grow.” Evidence of it being a good quarter – and a good year – for the online media giant is clear. Its revenue rose 61% ... more...

Sizmek Acquires Aerify Media to Bolster Mobile Tracking, Attribution and Retargeting Capabilities

Written on
August 11th 2014
Author
Press Release

(ADOTAS) NEW YORK, Aug. 11, 2014 – Sizmek Inc. (Nasdaq:SZMK), a leading open ad management platform company servicing over 5,000 agencies and with representatives in 48 countries, announced today the acquisition of Aerify Media, a company specializing in mobile tracking and retargeting. The transaction, for $6.25 million in cash, is ... more...

TouchCommerce Launches TouchStore to Enhance Omni-Channel Retailing Experience

Written on
August 6th 2014
Author
Press Release

(ADOTS) AGOURA HILLS, Calif. – August 6, 2014  — TouchCommerce, the innovative leader in custom online engagement solutions for market leading brands, today announced its newest solution, TouchStore, which enables retailers and enterprises with retail locations to enhance the omni-channel shopping experience for in-store customers by providing personalized online assistance through ... more...

A Mobile Strategy for Guaranteeing an Engaged Audience

Written on
August 5th 2014
Author
Jamie Beckland

Time spent on mobile continues to increase at an explosive rate and has now reached more than 23% of total media consumption. Even so, most companies are still only starting to scratch the capabilities of how they can use mobile devices to drive their business forward. Mobile devices extend and expand ... more...

StartApp Hits 250 Million Monthly Active Users, 100K Integrated Apps

Written on
July 31st 2014
Author
Press Release

(ADOTAS) New York – StartApp (www.startapp.com), a mobile advertising platform, has announced that it now has 250 million monthly active users and 100,000 integrated apps. In honor of reaching this growth milestone, Globee Awards has recognized StartApp as a winner in its 2014 Fastest Growing Private Companies program. Gil Dudkiewicz, StartApp’s ... more...

Invest in Mobile Technologies for Increased Customer Loyalty

Written on
July 23rd 2014
Author
Joey Shevelson

More marketers and product professionals are placing increased importance on emotion in customer engagement strategies, with good reason. Writers and researchers like Dan Ariely of Duke University, Daniel Kahneman of Princeton, and Antonio Damasio, of the University of Southern California have reported findings that make research into human decision-making relevant ... more...

Mobile Programmatic 101: The Potential (And Challenge) of Mobile

Written on
July 22nd 2014
Author
Richard L. Tso

By now, you’ve undoubtedly heard about programmatic advertising, how it doing for the ad world what the automated assembly line did for the automobile manufacturing industry. Last year when programmatic first burst on the scene, the IAB reported that approximately 20 percent of all digital advertising was sold by one ... more...

What is Mobile Ad Mediation and How Does it Work?

Written on
July 21st 2014
Author
Kathie Green

Most mobile publishers have more inventory than they can sell through one ad network or their direct sales team. To maximize fill rates and sell more of their inventory, most publishers work with multiple ad networks at the same time. Ad network performance can also vary for a given publisher, ... more...

Three Ways Advertisers Should Leverage Mobile Ad Networks

Written on
July 18th 2014
Author
Scott Kellstedt

Can ad networks really be ace players in the mobile space? While buyers and sellers alike are busy navigating the mobile ecosystem, mobile ad networks are facing a perception problem. As more vendors appear in the growing mobile space, mobile ad networks are often perceived to be there to simply fill ... more...