mobile-web



Study: Mobile Ads with Transition Screens Increase Engagement Nearly 50%

Written on
January 28th 2014
Author
AdotasWire

NEW YORK, January 28, 2014  (ADOTAS) – appssavvy today announced new findings from its data that revealed engagement rates of full-screen mobile ad placements that include a transition screen, with a message recognizing the activity a user performed, increased 48.5 percent. appssavvy’s findings have led the company to launch two ... more...

AdSpruce Announces Unique Mobile VideoWall to Monetise Media on the Mobile Web

Written on
November 8th 2013
Author
AdotasWire

LONDON, November 8, 2013 (ADOTAS) — AdSpruce, the mobile video ad network, has just released details of a new Paywall-style technology that can monetise media or content on the mobile web by inserting a video ad that consumers must watch before continuing to access premium content. Currently in private beta, the ... more...

my6sense Introduces Solution to Mobile Ad Interruptions: BrandBar®

Written on
October 22nd 2013
Author
AdotasWire

NEW YORK, October 21, 2013 (ADOTAS) – my6sense, a leading provider in personalized content discovery and innovative rich brand advertising for mobile publishers, announced today the launch of its dynamic campaign platform, BrandBar, a proven monetization platform for publishers and advertisers, delivering highly personalized and targeted mobile content based on ... more...

AdTheorent Goes Cookie-Free

Written on
October 9th 2013
Author
AdotasWire

NEW YORK, October 09, 2013 (ADOTAS) – AdTheorent, Inc. the industry’s first truly intelligent Real Time Bidding (RTB)-enabled mobile ad network, today announced that its   Traktion™ tracking and analytics platform is now entirely cookie-free.  Traktion allows advertisers to track post-click and post-view behavior within an advertiser’s properties across the mobile web and in ... more...

Zen & The Art Of Mobile Advertising (Part 2)

Written on
September 26th 2013
Author
Peter Relan

EDITOR’S NOTE: In Part 1 of this article, the author explored the many reasons why mobile advertising sucks. Here, he offers a three-part solution he calls “The Zen of Mobile Advertising.” ADOTAS – The Zen of mobile app advertising is to instantly achieve a quality experience by giving the user a beautiful interactive native app experience ... more...

Zen & The Art Of Mobile Advertising (Part 1)

Written on
September 25th 2013
Author
Peter Relan

ADOTAS — Steve Jobs famously declared that mobile advertising sucks, and three years later, I submit we might have an answer that would please him. In “Zen and the Art of Motorcycle Maintenance,” novelist Robert M. Pirsig’s thesis is that to truly experience “quality,” one must both embrace and apply it ... more...

AFAIK: SDL, EachScape, GinzaMetrics, LSN Mobile

Written on
April 23rd 2013
Author
Mike Daly

ADOTAS – Here’s what’s moved across our newswire this morning: SDL has today announced the appointment of Grant Johnson (pictured)as Chief Marketing Officer of SDL. Grant joins SDL from Pegasystems where he served as CMO for 3.5 years.  Pegasystems is a $460 million market leader in Business Process Management (BPM) and a leading provider of ... more...

AFAIK: SapientNitro, Face, Metaio, MediaBrix, Wing, xAd, SelectNY

Written on
April 18th 2013
Author
Mike Daly

ADOTAS – Here’s today’s digital skinny, delivered by the virtual mailman: SapientNitro announced today that its worldwide chief creative officer, Gaston Legorburu (pictured), has been named a member of the Cannes Mobile Lions Jury for the 60th International Festival of Creativity. Legorburu will join a prestigious panel of international judges to review and ... more...

Q1 Analytics Report Shows Quick Rebound in Mobile Ad Spend

Written on
April 4th 2013
Author
Adotas

ADOTAS – Nexage released its quarterly analytics report today on the state of the mobile ad industry. It takes a hard look at early 2013 to see if the strong growth from 2012 is carrying over. More importantly, it digs into why certain sites and apps are out-performing others based on ... more...

ShareThis Acquires Socialize and Announces New Funding Round of $23M Led By T-Venture

Written on
March 20th 2013
Author
AdotasWire

ADOTAS – PALO ALTO, CA (March 20, 2013) – ShareThis today announced that it has acquired  Socialize and secured $23M in Series C financing. Socialize provides app developers with a drop-in social solution that generates greater user engagement and more downloads by making apps more social. With this acquisition, ShareThis ... more...