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mobile-video

Mobile Video: Are U.S. Subscribers Ready?

Written on: September 15th 2008
Author: David Sloan

ADOTAS EXCLUSIVE — Mobile devices in the U.S. are not as advanced as they are in more cutting-edge regions such as Asia and Europe. In addition, 3G adoption is much lower as well. However, American users are getting used to SMS messages with 60% already sending and receiving text messages, [...] more...

Study: Mobile Big Player in Olympic Games

Written on: August 8th 2008
Author: Kathleen

ADOTAS – The Olympic games are kicking off today and almost half of U.S. mobile video users will watch the Olympics on their phone, according a study released by Nielsen Mobile.The study found that 44.7% of mobile video users and 22.6% of mobile Internet users in the U.S. will watch [...] more...

Limbo, Virgin Mobile Team Up on Mobile Promos

Written on: April 9th 2008
Author: Kathleen

ADOTAS – Mobile entertainment community Limbo today announced a one-year agreement with Virgin Mobile USA, Inc. to provide exclusive programs for Virgin’s 5 million customers. Monthly and quarterly promos will also be featured in SMS blasts on Virgin XL in tandem with Limbo’s interactive mobile content. The pass-on rate of the [...] more...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...