mobile-video
AdoTube Opens One-Stop Video Campaign Management Shop
ADOTAS – With the promise of simplifying the increasingly complicated process of planning and executing a video ad campaign, AdoTube launched its VidLogic end-to-end campaign management platform for in-stream video advertising, a one-stop shop for audience targeting, ad serving, analytics and more. VidLogic offers clients access to 95% of available online video inventory through partnerships [...] more...
Mobile Summer Movie Ads More Engaging Than Actual Films
ADOTAS – I once considered myself a movie buff, but I’ll admit I haven’t been hitting the cinema much these days (especially as New York movie ticket prices tend to float around $15). And I haven’t certainly haven’t seen a single movie during this summer of comic book heroes (I’m on a [...] more...
Is TV Everywhere for Everyone?
ADOTAS – HBO’s famous tagline, “It’s not TV, it’s HBO,” can easily be adopted by any number of video content producers and distributors today. Substitute “HBO” for Hulu, YouTube, Netflix, VEVO or simply “video” and you can pretty easily summarize the shift happening today. Sure, TV is still the biggest [...] more...
Greystripe Serves Mobile Video Ads, Cross-Platform
Video ad network Greystripe, recently acquired by ValueClick, has introduced cross-platform mobile video ad units, ready to be served within iOS and Android smartphone and tablet apps as well as the mobile web. Advertisers need only deliver a 30-second or shorter clip and Greystripe will do the reformatting work — optimizing [...] more...
YuMe Busts Into Europe by Buying Appealing Media
ADOTAS – Looks like DG isn’t the only ad tech firm expanding its global horizon through an acquisition. Video ad platform YuMe has stepped into Europe via the acquisition of U.K. mobile video advertising platform Appealing Media. YuMe is taking over Appealing’s London office as its new European headquarters. Appealing sells [...] more...
FreeWheel Broadcasts the Power of Mid-Roll
>ADOTAS – As my roommate and I caught the last few episodes of “The Event” (guilty pleasure, but it got a lot better toward the end; still haven’t seen the finale, so SHHHH!) on Hulu, we remembered the days when the online video service served only one video ad during [...] more...
Smartphone Takeover Is Imminent
ADOTAS – Although feature phone traffic increased by 31% year over year according to AdMob’s mobile metrics for February, market share slid from 58% to 35%. Smartphones, on the other hand, increased their share from 35% to 48% year over year, while traffic increased by 193%. According to Coda Research Consultancy [...] more...
Brightcove Has Flash of Mobile Genius
ADOTAS – Brightcove is taking its act to the even-smaller screen with the Brightcove Mobile Experience for Flash 10.1, an smartphone extension to the company’s online, cloud-based video platform. Introduced today in invitation-only private beta, the solution facilitates clients’ ability to project high-quality video on smartphones including in-stream advertising. Adobe Flash [...] more...
Mobile Video: Are U.S. Subscribers Ready?
ADOTAS EXCLUSIVE — Mobile devices in the U.S. are not as advanced as they are in more cutting-edge regions such as Asia and Europe. In addition, 3G adoption is much lower as well. However, American users are getting used to SMS messages with 60% already sending and receiving text messages, [...] more...
Study: Mobile Big Player in Olympic Games
ADOTAS – The Olympic games are kicking off today and almost half of U.S. mobile video users will watch the Olympics on their phone, according a study released by Nielsen Mobile.The study found that 44.7% of mobile video users and 22.6% of mobile Internet users in the U.S. will watch [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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