mobile-video



iPhone 6 Has a Larger Screen For Better Video and NFC Integration

Written on
September 9th 2014
Author
Caroline Albanese

During their press conference, Apple announced iPhone 6 and iPhone 6 Plus, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and with an all-new dramatically thin and seamless design. The larger screen is part of an ongoing trend of consumers spending more time interacting with media on ... more...

IAB: Smartphones to Play Major Role in 2014 World Cup

Written on
June 5th 2014
Author
Press Release

NEW YORK, June 5, 2014 (ADOTAS) — Smartphone-owning soccer fans across the globe expect their mobile devices to take on a pivotal role when it comes to their FIFA World Cup 2014 experience, according to “2014 World Cup: A Global Mobile Perspective,” a landmark international study from the Interactive Advertising Bureau ... more...

Infographic: A Social Video Primer

Written on
May 28th 2014
Author
Mike Daly

ADOTAS – The potential value of social video in marketing is underscored by the significant recent investments made in that channel by Facebook and Twitter. But as marketers know, there’s a lot to sort out in a nascent medium that offers a variety of formats, each presenting their own challenges. To ... more...

WATCH: George Hammer of DigitasLBi on Mobile Video and Brand Advertising

Written on
May 27th 2014
Author
Adotas

ADOTAS – Video correspondent Mari White recently chatted with George Hammer, Vice President/Group Director of Social & Content at DigitasLBi. Since joining the agency in December 2012, after nearly 15 years immersed in digital across multiple industries, Hammer has brought a unique strategic approach and lens to Digitas. His diverse ... more...

R.I.P. Flash: Why HTML5 Will Take Over Video and the Web in 2014

Written on
May 9th 2014
Author
Erika Trautman

ADOTAS – Cassette tapes, 8-tracks, and … Flash. All three of these mediums need a player to work, and all three mediums are either dead or dying. Just as CDs replaced tapes as a more efficient means of playing music, and digital files replaced CDs to do the same, HTML5 ... more...

AdColony Expands Global Presence With Key Exec Hires

Written on
May 1st 2014
Author
Press Release

LOS ANGELES, May 1, 2014 (ADOTAS) — AdColony, the leading mobile video marketing platform, today announced the opening of its European offices with new hire Andrew French (pictured), GM EMEA based out of London, who will lead AdColony’s continued expansion throughout the region. With many of AdColony’s key app developers and ... more...

Jun Group Strengthens Technology Team with Three Senior Mobile Hires

Written on
April 18th 2014
Author
Press Release

NEW YORK, April 18, 2014 (ADOTAS) – Jun Group (www.jungroup.com) today announced the hire of three senior technology team members: Jeremy Ellison, Wayne Small, and Viktor Viktorov. “We’re growing our technology team in response to incredible demand for Jun Group’s mobile products,” said David Wood, chief technology officer of Jun Group. “Jeremy, Wayne and Viktor ... more...

Mobile Video: A Primetime Opportunity for Advertisers

Written on
April 10th 2014
Author
Anthony Iacovone

ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and affordable data plans, which enable people to consume video content on the go.  Yankee also predicts ... more...

Webmoblink Launches RTB Exchange for Mobile and Online Advertising

Written on
March 3rd 2014
Author
Press Release

MIAMI, February 27, 2014 (ADOTAS) — Webmoblink, the leading global, independent and privately owned mobile ad network with a solid expertise in the LATAM and US Hispanic markets, have entered the programmatic exchange fray. Being the first mobile ad network to launch its own real-time bidding (RTB) marketplace for both mobile ... more...

IAB Releases ‘Mobile Video Buyer’s Guide’

Written on
February 11th 2014
Author
Press Release

PALM DESERT, Calif., February 11, 2014 (ADOTAS) — To cut through the varied and intricate mobile video landscape, the IAB Mobile Marketing Center of Excellence and its Mobile Video Task Force have released the “Mobile Video Buyer’s Guide: Practical Advice for Video Advertising on Smartphones and Tablets.” Crafted to help marketers ... more...