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AdoTube Opens One-Stop Video Campaign Management Shop

Written on
November 8th 2011
Author
Gavin Dunaway

ADOTAS – With the promise of simplifying the increasingly complicated process of planning and executing a video ad campaign, AdoTube launched its VidLogic end-to-end campaign management platform for in-stream video advertising, a one-stop shop for audience targeting, ad serving, analytics and more. VidLogic offers clients access to 95% of available online video inventory through partnerships [...] more...

Mobile Summer Movie Ads More Engaging Than Actual Films

Written on
August 22nd 2011
Author
Gavin Dunaway

ADOTAS – I once considered myself a movie buff, but I’ll admit I haven’t been hitting the cinema much these days (especially as New York movie ticket prices tend to float around $15). And I haven’t certainly haven’t seen a single movie during this summer of comic book heroes (I’m on a [...] more...

Is TV Everywhere for Everyone?

Written on
August 2nd 2011
Author
Adam Shlachter

ADOTAS – HBO’s famous tagline, “It’s not TV, it’s HBO,” can easily be adopted by any number of video content producers and distributors today. Substitute “HBO” for Hulu, YouTube, Netflix, VEVO or simply “video” and you can pretty easily summarize the shift happening today. Sure, TV is still the biggest [...] more...

Greystripe Serves Mobile Video Ads, Cross-Platform

Written on
June 24th 2011
Author
Gavin Dunaway

Video ad network Greystripe, recently acquired by ValueClick, has introduced cross-platform mobile video ad units, ready to be served within iOS and Android smartphone and tablet apps as well as the mobile web. Advertisers need only deliver a 30-second or shorter clip and Greystripe will do the reformatting work — optimizing [...] more...

YuMe Busts Into Europe by Buying Appealing Media

Written on
June 16th 2011
Author
Gavin Dunaway

ADOTAS – Looks like DG isn’t the only ad tech firm expanding its global horizon through an acquisition. Video ad platform YuMe has stepped into Europe via the acquisition of U.K. mobile video advertising platform Appealing Media. YuMe is taking over Appealing’s London office as its new European headquarters. Appealing sells [...] more...

FreeWheel Broadcasts the Power of Mid-Roll

Written on
May 31st 2011
Author
Gavin Dunaway

>ADOTAS – As my roommate and I caught the last few episodes of “The Event” (guilty pleasure, but it got a lot better toward the end; still haven’t seen the finale, so SHHHH!) on Hulu, we remembered the days when the online video service served only one video ad during [...] more...

Smartphone Takeover Is Imminent

Written on
March 31st 2010
Author
Gavin Dunaway

ADOTAS – Although feature phone traffic increased by 31% year over year according to AdMob’s mobile metrics for February, market share slid from 58% to 35%. Smartphones, on the other hand, increased their share from 35% to 48% year over year, while traffic increased by 193%. According to Coda Research Consultancy [...] more...

Brightcove Has Flash of Mobile Genius

Written on
February 15th 2010
Author
Gavin Dunaway

ADOTAS – Brightcove is taking its act to the even-smaller screen with the Brightcove Mobile Experience for Flash 10.1, an smartphone extension to the company’s online, cloud-based video platform. Introduced today in invitation-only private beta, the solution facilitates clients’ ability to project high-quality video on smartphones including in-stream advertising. Adobe Flash [...] more...

Mobile Video: Are U.S. Subscribers Ready?

Written on
September 15th 2008
Author
David Sloan

ADOTAS EXCLUSIVE — Mobile devices in the U.S. are not as advanced as they are in more cutting-edge regions such as Asia and Europe. In addition, 3G adoption is much lower as well. However, American users are getting used to SMS messages with 60% already sending and receiving text messages, [...] more...

Study: Mobile Big Player in Olympic Games

Written on
August 8th 2008
Author
Kathleen

ADOTAS – The Olympic games are kicking off today and almost half of U.S. mobile video users will watch the Olympics on their phone, according a study released by Nielsen Mobile.The study found that 44.7% of mobile video users and 22.6% of mobile Internet users in the U.S. will watch [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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