mobile-video



Jun Group Strengthens Technology Team with Three Senior Mobile Hires

Written on
April 18th 2014
Author
Press Release

NEW YORK, April 18, 2014 (ADOTAS) – Jun Group (www.jungroup.com) today announced the hire of three senior technology team members: Jeremy Ellison, Wayne Small, and Viktor Viktorov. “We’re growing our technology team in response to incredible demand for Jun Group’s mobile products,” said David Wood, chief technology officer of Jun Group. “Jeremy, Wayne and Viktor ... more...

Mobile Video: A Primetime Opportunity for Advertisers

Written on
April 10th 2014
Author
Anthony Iacovone

ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and affordable data plans, which enable people to consume video content on the go.  Yankee also predicts ... more...

Webmoblink Launches RTB Exchange for Mobile and Online Advertising

Written on
March 3rd 2014
Author
Press Release

MIAMI, February 27, 2014 (ADOTAS) — Webmoblink, the leading global, independent and privately owned mobile ad network with a solid expertise in the LATAM and US Hispanic markets, have entered the programmatic exchange fray. Being the first mobile ad network to launch its own real-time bidding (RTB) marketplace for both mobile ... more...

IAB Releases ‘Mobile Video Buyer’s Guide’

Written on
February 11th 2014
Author
Press Release

PALM DESERT, Calif., February 11, 2014 (ADOTAS) — To cut through the varied and intricate mobile video landscape, the IAB Mobile Marketing Center of Excellence and its Mobile Video Task Force have released the “Mobile Video Buyer’s Guide: Practical Advice for Video Advertising on Smartphones and Tablets.” Crafted to help marketers ... more...

Vungle Scores $17M in Series B Funding to Build In-App Mobile Video Advertising Exchange

Written on
February 6th 2014
Author
Press Release

SAN FRANCISCO, February 6, 2014 (ADOTAS) – Vungle, the largest in-app mobile video advertising platform, today announces that it has secured $17 million in Series B funding led by Thomvest Ventures with participation from existing investors Crosslink Capital, Google Ventures, AOL Ventures, SoftTech VC, and Webb Investment Network. With the funds, ... more...

PaeDae Partners with Intel’s appMobi, Becomes World’s Largest Mobile Ad Engagement Network

Written on
January 29th 2014
Author
Press Release

LOS ANGELES, January 29, 2014 (ADOTAS) – Premium mobile advertising startup PaeDae announced today that it has partnered with Intel’s appMobi, in a move that will allow Intel’s network of over 150,000 developers to easily integrate with PaeDae’s advertising platform. This partnership will elevate PaeDae’s network to over 150 times ... more...

What’s the Future of Video Ads Beyond Pre-Roll?

Written on
October 23rd 2013
Author
Richard L. Tso

ADOTAS – When you use your computer or mobile device, what activities do you gravitate towards? Besides just checking email and surfing the web, are you more likely to watch video content on your mobile phone over your desktop computer? How about the length of time you will watch a ... more...

Adap.tv Video Ad Report: 70% of Agencies are Buying Mobile, and Programmatic Doubles

Written on
October 22nd 2013
Author
Adotas

ADOTAS — Adap.tv released its semi-annual “State of the Video Industry” report for the US market today, with stats based on responses from 900+ media/marketing pros. The 5 main takeaways are: Brands say growing video ad spend is pulling from TV broadcast dollars; display jumps into the target zone as well. Programmatic, ... more...

Rhythm NewMedia Debuts Dynamic Live Streaming Video Ad Technology

Written on
October 17th 2013
Author
Press Release

NEW YORK, October 17, 2013 (ADOTAS) —Today, Rhythm NewMedia announced the launch of LivePods, its live streaming video advertising technology. LivePods delivers an automated, scalable, high-quality monetization solution to publishers running live streamed events. The new product arms broadcast publishers with the tools to stream live events within mobile environments, ... more...

Study: Video Ad Spend, Programmatic Buying On The Rise

Written on
April 11th 2013
Author
Mike Daly

Adap.tv has just released the findings of its semi-annual State of the Video Industry report. Its key findings: 72% of video buyers increased their budget in the last year. For those whose video budgets rose, the average spend increase was 53%, up from 20% last year. 39% of buyers shifted dollars from ... more...