mobile-traffic



It’s Beginning to Look a Lot Like (a Mobile) Christmas

Written on
November 25th 2013
Author
AdotasWire

LONDON and BALTIMORE, November 25, 2013 (ADOTAS) — It is widely anticipated this year will be a mobile Christmas. In fact, John Lewis has predicted Christmas Day will see mobile traffic overtake desktop for the first time. Mobile stats from Affiliate Window also indicate mobile activity is ramping up. Assessing ... more...

Larissa’s Picks to Click: Mobile Bot Traffic, Video Trends, Pearle Vision’s New Image

Written on
April 25th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Looks like we’ve got a sunny weekend ahead of us in the New York area, folks!  How will you spend your ... more...

AFAIK: Forbes’ Most Promising Firms, Opera, Affiliate Window, Brandwatch, Rakuten LinkShare, Anametrix, Dachis Group, Marketing Zen, Datonics, MediaMath, IMN

Written on
February 8th 2013
Author
Mike Daly

Here’s what’s charting now on the digital marketing hit parade: Rocket Fuel was named No. 4 on the 2013 Forbes Most Promising Companies in America. Rocket Fuel was the top-ranked of six digital ad companies in the top 50, which also includes OpenX (7), Adroll (30), ShareThis (35), Rubicon (40) and ... more...

Industry Leaders Offer Predictions for 2013 (Part 7)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: “Figuring out the best, most effective advertising models and making sure existing IAB standards like the V-SUITE work well on different mobile devices will help keep ... more...

Mobile Metrics That Matter

Written on
September 26th 2012
Author
Jim Schreitmueller

In the world of marketing, analytics and metrics are essential to measure the success or failure of a campaign. But for each form of media, what are the metrics that determine success? Consumer behavior specialists like The Nielsen Company have been measuring audience response for years to gain insight into ... more...

Smartphone Takeover Is Imminent

Written on
March 31st 2010
Author
Gavin Dunaway

ADOTAS – Although feature phone traffic increased by 31% year over year according to AdMob’s mobile metrics for February, market share slid from 58% to 35%. Smartphones, on the other hand, increased their share from 35% to 48% year over year, while traffic increased by 193%. According to Coda Research Consultancy ... more...