mobile-thursday



Industry Leaders Offer Predictions for 2013 (Part 7)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: “Figuring out the best, most effective advertising models and making sure existing IAB standards like the V-SUITE work well on different mobile devices will help keep ... more...

Digitas: ‘Mobile Thursday’ Shopping Will Nearly Double from Last Year

Written on
November 20th 2012
Author
AdotasWire

NEW YORK — Mobile devices will play a pivotal role this Thanksgiving as the holiday transforms into “Mobile Thursday,” the day before Black Friday. 28 percent of smartphone- or tablet-owning adult holiday shoppers plan to shop on Thanksgiving Day with their mobile devices. This will nearly double the percentage ... more...