mobile-technology



The Most Important Business Tool of the Future: The Mobile App

Written on
December 24th 2013
Author
Ian Schenkel

EDITOR’S NOTE: This article, originally published on April 16, 2013, placed at No. 20 in our 20 most popular articles of the year. ADOTAS — Today we are in a transition in the way we work and the tools we use to work. Since the introduction of the iPhone in 2007, ... more...

Mobile-Optimized Shouldn’t Mean Security-Compromised

Written on
November 1st 2013
Author
Andreas Baumhof

ADOTAS — The world is going mobile. According to data from the ThreatMetrix™ Global Trust Intelligence Network, more than 26 percent of the 500 million monthly transactions originate from mobile devices. When it comes to online banking, the percentage of transaction originating from mobile climbs even higher to 33 percent. But ... more...

Facebook Home: Fancy New App, or Tipping Point for the Internet?

Written on
April 23rd 2013
Author
Ross Jenkins

ADOTAS – Facebook, Google and Apple are preoccupied with one key ambition: to become the dominant interface between people and the Internet. It’s the same thing the ISPs warred over before people started setting their home screen to Google. Now, with the mobile interface destined to become the key access ... more...

Technology Drives Super Bowl XLVII Advertising Trends

Written on
January 30th 2013
Author
Martin Hayward

Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two ... more...

James Madison Athletics/Front Row Marketing Selects Phizzle to Enhance Fan Experience

Written on
September 26th 2012
Author
Press Release

SAN FRANCISCO (September 25, 2012) — Phizzle Inc., a leading technology provider of advanced mobile marketing products and digital advertising solutions, today announced an agreement with James Madison Athletics to power its digital marketing campaigns designed to foster closer relationships with their fan base and increase revenue streams for collegiate ... more...

JupiterResearch Cracks The Mobile Code

Written on
March 24th 2008
Author
Sarah Novotny

ADOTAS – JupiterResearch has found that introducing portable media players (PMP’s) with internet browsing capabilities are likely to stimulate significant growth among those accessing wireless web and will create additional opportunities for advertisers, who are expected to spend $2.2 billion on mobile messaging, display ads, and search via mobile technology ... more...

Microsoft Gets Dangerous

Written on
February 11th 2008
Author
Sarah Novotny

In the midst of Yahoo’s potential final independent hour, Microsoft has announced another official acquisition in the mobile handset creator Danger. The company is responsible for the sidekick handset. Terms of the deal have not been disclosed. According to Techcrunch however, Danger was originally looking to raise $100 million in an ... more...