mobile-targeting



PlaceIQ Closes $15 Million Series C Funding Round Led by Harmony Partners and Iris Capital

Written on
February 10th 2014
Author
AdotasWire

NEW YORK , February 10, 2014 (ADOTAS) – PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today announced that it has raised $15 million in a Series C financing round led by new investor Harmony Partners.  Additional new investor Iris Capital and existing investors from the ... more...

PlaceIQ and Rentrak Partner to Extend TV Targeting to Mobile

Written on
February 5th 2014
Author
AdotasWire

NEW YORK, February 5, 2014 (ADOTAS) – PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today announced its partnership with Rentrak, the leader in precisely measuring movies and TV everywhere. Rentrak’s deep and granular TV viewing ratings from millions of TVs will be combined with PlaceIQ’s ... more...

Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game

Written on
May 22nd 2013
Author
Richard L. Tso

ADOTAS — The potential of mobile advertising is huge. And yet, many are still wondering when the platform will finally mature enough to handle the more immersive forms of advertising and rich-media engagement currently experienced on desktop display. According to the latest research published by Informa Telecoms & Media in ... more...

It’s Not Digital – It’s Mobile

Written on
May 17th 2013
Author
Sandy Shanman

ADOTAS — One of the biggest mistakes advertisers can make is to assume that the content they create for one platform can quickly or easily be reused across many. The truth is that broadcast, digital, mobile and social each have their own rules of engagement, challenges and metrics for success. With ... more...

It’s (Past) Time to Solve the Mobile Dilemma

Written on
October 24th 2012
Author
James Lamberti

Marketers are in a race to the top – or the bottom. The choice is theirs. To make it they’re going to need to pull their heads out of the sand and wrap them around the reality of mobile marketing. They need to face the facts of what is ... more...

Metaresolver Unveils Data-Driven Mobile Ad Platform

Written on
September 26th 2012
Author
AdotasWire

SAN FRANCISCO (September 26, 2012) – Metaresolver launched its mobile advertising platform today, providing next generation mobile ad buying on a foundation of cleaner data, more efficient inventory and targeting abilities unique to mobile devices. Metaresolver offers a mobile targeting platform that links media and marketing intelligence to consumer attributes ... more...

Mobile Targeting: Buying Audiences Without UDIDs

Written on
September 21st 2011
Author
Krishna Subramanian

ADOTAS – Apple has quickly and undoubtedly become the ultimate showman in today’s fast-paced technology theme park. Product launches leave captivated crowds in awestruck silence and amazement. Magical technology advances change the way we listen to music, talk on the phone and interact with the world. Of course, along the way ... more...