mobile-social-networking



Super Bowl XLVII: Smartphones Trump Tablets

Written on
January 30th 2013
Author
Adotas

Mobile ad network Mojiva recently released an infographic detailing the attitudes/behaviors of mobile users during the Super Bowl. Overall it seems that smartphones will remain king for social activities during this year’s game. SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE! Here are some of the key findings: 9% of ... more...

Unleashing the Potential of Social Media

Written on
April 9th 2010
Author
Donal Byrne

ADOTAS – The merging of marketing and social media is on the rise. This year, more than half of all retail, manufacturing and computer hardware/software companies are expected to increase social media marketing budgets, but there is little guidance on how to successfully integrate these technologies into successful campaigns ... more...

Facebook and Twitter Mobile Access Explodes

Written on
March 5th 2010
Author
Gavin Dunaway

ADOTAS – I logged onto Facebook today to see a friend apologize (in third person, as appropriate for the site) because her “mobile uploads for roughly the next two weeks will all look distinctly Japanese-photobooth (there IS an app for that). She apologizes. She cannot help herself.” Japanese-photobooth? Her smartphone app ... more...

Mobile Users Get Deals Through Loopt

Written on
February 8th 2010
Author
Gavin Dunaway

ADOTAS – For retailers and restaurants, one of the greatest promises of advertising in the mobile space is the ability to attract clientele by offering discounts to consumers based on location. Similar to offerings by FourSquare, location-based mobile social networker Loopt now targets coupons and discounts to users from merchants ... more...