mobile-sites



How SMBs Can Keep Up With Mobile Commerce

Written on
June 18th 2013
Author
Sephi Shapira

ADOTAS — It’s no secret that mobile commerce is on the upswing. According to Business Insider, as recently as 2010, mobile commerce represented only 3% of total e-commerce. According to comScore, by the 2012 holiday shopping season, it rose to 11%, translating to $18.6 billion in consumer spending (not including ... more...

Brands Want Your Undivided Attention: Social TV vs. Second Screen

Written on
April 22nd 2013
Author
Richard L. Tso

ADOTAS – At CES earlier this year, Social TV emerged on the scene as the seemingly perfect union of television and social media. The concept of people communicating while watching video content is nothing new, but major strides in technology have enabled the integration of online conversations, built into the ... more...

Infographic: Tracing the Path To Purchase

Written on
February 26th 2013
Author
Adotas

Keith Scandone, CEO and partner of web development company O3 World, and his team have identified a new trend that they are calling “Triple Screening” — the idea that consumers today use their smartphones, tablets and personal computers very differently and with different intentions.  O3 World is currently applying this ... more...