mobile-site



Mobile Websites vs. Mobile Apps: Which Is Better For Your Business?

Written on
December 26th 2013
Author
Caitlyn Foster

EDITOR’S NOTE: This article, originally published on June 3, 2013, placed at No. 15 in our 20 most popular articles of the year. ADOTAS – One of the biggest debates in the world of mobile marketing revolves around the choice between mobile websites and mobile apps for businesses.  Ideally, all companies ... more...

Adotas Poll: Cookies Dominate on Desktop

Written on
June 17th 2013
Author
Mike Daly

ADOTAS — In last week’s Voter Booth, we asked our readers: “What audience identification technology are you relying on today in desktop?” Here are the results: Cookie (98%). Outsourced device recognition technology such as AdTruth (1%). In-App Identifier (Android ID, Apple’s IDFA) (0%). Internal proprietary solution (0%). This week’s follow-up poll question: “What audience identification technology ... more...

Adotas Poll: Readers Value Mobile Sites 10X More Than Mobile Apps

Written on
June 10th 2013
Author
Mike Daly

ADOTAS — In last week’s Voter Booth question, we asked our readers: “If forced to choose one or the other, which do you believe would be more valuable for your business: mobile website or mobile app?” The results are as follows: Mobile website (90%). Mobile app (9%). This week’s poll question, suggested by AdTruth, ... more...

Adotas Poll: LinkedIn is the Predominant Social Hub for Industry News

Written on
June 3rd 2013
Author
Mike Daly

ADOTAS – In last week’s Adotas Poll, we asked our readers: “Which social site do you use to keep abreast of industry news and views?” Here are the results of the voting: LinkedIn (91%). Twitter (4%). None of the above (3%). Facebook (2%). Tumblr (0%). This week’s poll question is: ”If forced to choose one or the other, ... more...

Industry Leaders Offer Predictions for 2013 (Part 2)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and ... more...