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Adotas Poll: Cookies Dominate on Desktop
ADOTAS — In last week’s Voter Booth, we asked our readers: “What audience identification technology are you relying on today in desktop?” Here are the results: Cookie (98%). Outsourced device recognition technology such as AdTruth (1%). In-App Identifier (Android ID, Apple’s IDFA) (0%). Internal proprietary solution (0%). This week’s follow-up poll question: “What audience identification technology [...] more...
Adotas Poll: Readers Value Mobile Sites 10X More Than Mobile Apps
ADOTAS — In last week’s Voter Booth question, we asked our readers: “If forced to choose one or the other, which do you believe would be more valuable for your business: mobile website or mobile app?” The results are as follows: Mobile website (90%). Mobile app (9%). This week’s poll question, suggested by AdTruth, [...] more...
Mobile Websites vs. Mobile Apps: Which Is Better For Your Business?
ADOTAS – One of the biggest debates in the world of mobile marketing revolves around the choice between mobile websites and mobile apps for businesses. Ideally, all companies would take an integrated approach and have both a mobile website and a mobile app. Unfortunately, this approach is not always possible, [...] more...
Adotas Poll: LinkedIn is the Predominant Social Hub for Industry News
ADOTAS – In last week’s Adotas Poll, we asked our readers: “Which social site do you use to keep abreast of industry news and views?” Here are the results of the voting: LinkedIn (91%). Twitter (4%). None of the above (3%). Facebook (2%). Tumblr (0%). This week’s poll question is: ”If forced to choose one or the other, [...] more...
Industry Leaders Offer Predictions for 2013 (Part 2)
1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013 ADOTAS — It’s no secret that mobile commerce is on [...] more »
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
- Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »
Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
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