mobile-shopping



DigitasLBi: Global Leaders Offer 2014 Predictions

Written on
January 6th 2014
Author
Adotas

ADOTAS – What’s on the horizon for 2014? DigitasLBi leaders across the globe recently offered their predictions for brands and agencies everywhere. From worldwide trends to local market-level predictions, see the insights that every global marketer needs to know: the social networks that will win (or fail), how mobile will ... more...

Mobile Shopping Sales Surge 60 Percent in IBM Online Retail Index for Q3

Written on
October 8th 2013
Author
Adotas

ADOTAS – Third-quarter online mobile sales continue to rise according to the IBM Online Retail Index, part of the cloud-based, IBM Digital Analytics Benchmark, as mobile percentage of online sales increased more than 60 percent year-over-year, the largest YoY increase since the fourth quarter of 2012. Led by big gains in ... more...

Jumping the ‘Fence’ of Location-Based Mobile Advertising

Written on
May 29th 2013
Author
Gretchen Joyce

ADOTAS — Consumer mobile shopping habits are directly affecting the path to purchase, and retailers are taking note. In fact, mobile ad spend has increased by 80 percent, year over year. But just being mobile isn’t enough, which is why advertisers are exploring new technologies to target consumers. As retailers and ... more...

INFOGRAPHIC: Digital Media Leaders on the Future of Tech, Mobile and Advertising

Written on
January 17th 2013
Author
Adotas

Top digital media and advertising executives were recently put in the hot seat and grilled on the future of mobile, tech, advertising, and entrepreneurship as part of an exclusive interview series called Tap Talks. Tapad heard from Eric Hippeau (pictured, Lerer Ventures), Paul Gelb (MoPub, formerly at Razorfish), Jeremy Arnon (Google), David Pakman (Venrock Ventures) and ... more...

Industry Leaders Offer Predictions for 2013 (Part 2)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Michael Ni, CMO/SVP, Marketing and Products, Avangate “In the cloud era, marketing is the new sales. Marketing will play a greater role to engage customers in an ongoing relationship, to not only acquire new customers but also retain existing ones. Marketing and ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...

Five Laws for International Marketing Success in 2013

Written on
December 24th 2012
Author
Liz Elting

In 2012, if you didn’t accommodate shoppers using mobile devices or personalize your online content for individual visitors, it wasn’t a crime. However, those retail trends were so pervasive last year, they might as well have been required by law for all retailers. As we move into 2013, there are ... more...

Holiday Shopping Trends Among Facebook Friends

Written on
December 19th 2012
Author
Molly Glover Gallatin

‘Twas the week after Thanksgiving, and all through the land On Facebook they chatted, and made shopping plans Of sales at Target, Best Buy and Walmart - Look online for deals and fill up that cart! The gadgets they covet: iPhone, iPad, and SIII. Get great deals today, then share on your feed! Black Friday through ... more...

Mobile Drives Retail Purchases This Holiday Season

Written on
December 14th 2012
Author
Richard L. Tso

Holiday shopping can be brutal, but this year, millions of shoppers elected to circumvent the mall, breaking out their mobile phones instead. This year, Black Friday and Cyber Monday still proved to be high-transaction days of the year where most companies were able to sneak their way into the black ... more...

Mobiquity Study: Apple, Best Buy and Kohl’s Deliver the Most Satisfactory Mobile Shopping Experiences

Written on
December 12th 2012
Author
Press Release

BOSTON (December 12, 2012) – While Black Friday and Cyber Monday 2012 proved that mobile commerce is growing steadily, new research reveals that the top 20 brick-and-mortar retail brands still fall short of consumers’ expectations for fast, well-designed and functional mobile apps and websites. “The Mobile Shopping Satisfaction Report,” an ... more...