mobile-shopping



How To Turn Mobile Browsers Into Mobile Buyers This Holiday Season

Written on
December 4th 2014
Author
Anthony Nicalo

Last year, Cyber Monday was the single biggest online shopping day ever, with e-commerce growth overtaking brick-and-mortar sales growth. Yet, according to IBM’s 2013 Cyber Monday Report, mobile only accounted for 17 percent of sales, and a mere 5.5 percent of those came from smartphones. Despite that, mobile devices are still ... more...

PunchTab’s Founder Mehdi Ait Oufkir Talks About Growing Popularity Of The Mobile Wallet

Written on
December 3rd 2014
Author
Caroline Albanese

Today, PunchTab released a new report on the growing popularity of the mobile wallet and other trends among consumers. The report highlighted which mobile payment apps are most popular, which features are most important to users, and what consumers would like to see in future mobile ... more...

Weekend Before Thanksgiving Sees Greater Percentage Of New Devices

Written on
December 3rd 2014
Author
Dave Hoch

Whether you call it Grayish Friday or Black November, it’s increasingly clear that the days of lining up for sales on Black Friday are gone. With major retailers like Walmart and Amazon starting their deals a full week early on November 21st, the traditional appeal of Black Friday has lost its mojo. More and ... more...

Online and Mobile Shopping Emerge As Big Winners For Holiday Shoppers

Written on
December 3rd 2014
Author
Caroline Albanese

Mobile shopping emerged as the big winner on Black Friday despite an 11% drop in overall spending compared to last year. Data collected over this past Thanksgiving weekend by Bizrate Insights found that online purchases made on a mobile phone nearly doubled from the year before. Predictive analytics platform, Custora ... more...

Just In Time For Cyber Monday: IBM Unveils This Year’s Hottest Holiday Trend Is Mobile

Written on
November 26th 2014
Author
Adotas

IBM projects another strong shopping season with online sales projected to increase 15 percent over the five-day period between Thanksgiving and Cyber Monday.  The biggest increase in online sales is expected on Cyber Monday, predicted to grow 15.8 percent, followed closely by Thanksgiving with a projected increase of 15.6 percent. ... more...

Mapping Retail: Geo-Location, iBeacon & the Promise of Mobile Shopping

Written on
May 7th 2014
Author
Richard L. Tso

ADOTAS – Advancements in mobile technologies have come a long way in recent years. When geo-location features first emerged on the scene with the introduction of Foursquare, Facebook and Yelp check-ins, industry analysts were skeptical about consumers broadcasting their locations and uncertain about avenues for monetization. Despite these reservations, mobile ... more...

DigitasLBi: Global Leaders Offer 2014 Predictions

Written on
January 6th 2014
Author
Adotas

ADOTAS – What’s on the horizon for 2014? DigitasLBi leaders across the globe recently offered their predictions for brands and agencies everywhere. From worldwide trends to local market-level predictions, see the insights that every global marketer needs to know: the social networks that will win (or fail), how mobile will ... more...

Mobile Shopping Sales Surge 60 Percent in IBM Online Retail Index for Q3

Written on
October 8th 2013
Author
Adotas

ADOTAS – Third-quarter online mobile sales continue to rise according to the IBM Online Retail Index, part of the cloud-based, IBM Digital Analytics Benchmark, as mobile percentage of online sales increased more than 60 percent year-over-year, the largest YoY increase since the fourth quarter of 2012. Led by big gains in ... more...

Jumping the ‘Fence’ of Location-Based Mobile Advertising

Written on
May 29th 2013
Author
Gretchen Joyce

ADOTAS — Consumer mobile shopping habits are directly affecting the path to purchase, and retailers are taking note. In fact, mobile ad spend has increased by 80 percent, year over year. But just being mobile isn’t enough, which is why advertisers are exploring new technologies to target consumers. As retailers and ... more...

INFOGRAPHIC: Digital Media Leaders on the Future of Tech, Mobile and Advertising

Written on
January 17th 2013
Author
Adotas

Top digital media and advertising executives were recently put in the hot seat and grilled on the future of mobile, tech, advertising, and entrepreneurship as part of an exclusive interview series called Tap Talks. Tapad heard from Eric Hippeau (pictured, Lerer Ventures), Paul Gelb (MoPub, formerly at Razorfish), Jeremy Arnon (Google), David Pakman (Venrock Ventures) and ... more...