mobile-search
Study: Mobile Search Is Way Up, Google Leads Search CPC Decrease
ADOTAS – The Q4 Digital Media Report from digital marketing suite IgnitionOne confirms a what a lot of folks have understandably expected: Mobile search is on the rise. Search ad spend is up. Search cost-per-click is down. Google continues to lead the search market, and there’s been an increase in [...] more...
Six Steps to Mobile Search Marketing Success
ADOTAS - Tablet and smart phone devices have forever changed the search marketing landscape, as the year of mobile has finally happened. Tablet sales were up 260 percent year-on-year during the first three quarters of 2011, according to PC World magazine, while IDC projected sales of more than 63 million tablets, [...] more...
Google Has Spoken: It’s Time For M-Marketing
GRAPHICMAIL – To be mobile or not to be mobile — that is the question that digital marketers have been squirming over for the last couple of years. Last week, Google finally silenced mobile critics and settled the debate by publishing some impressive numbers from its mobile advertising business. From this report, [...] more...
Global Mobile Ad Revenue to Double in 2011
ADOTAS – Movin’ on up — global mobile ad revenue will double the $1.6 billion brought home in 2010 to hit $3.3 billion this year, according to Gartner. Sound kinda high to you? That’s ’cause you’re thinking Amurika first — Gartner predicts Asia-Pacific and Japan will account for 49.2% of global mobile [...] more...
MGD Visualizes Digital Advertising’s Big Shifts
ADOTAS – Those of us in the digital ad industry are well aware that it’s a fluctuating space, but sometimes it takes a handy visualization to take in the (often mammoth) scope of change. Agency MDG Advertising was kind enough to put this infographic together focusing on the major shifts [...] more...
Mobile Search Strategies for 2011
ADOTAS – I’ve heard and read mobile disappointed a lot of marketers last year, where more hype was generated than results. So, I admit, even I was a little surprised at some of the results our team uncovered while conducting a year-end review of campaign metrics for one of our [...] more...
Blekko’s Social Search Brigade Deploys Mobile App
ADOTAS – Pingdom reported over the summer that Google has close to a 100% share of the mobile search game. Well, pesky little social search engine Blekko would like to make a dent in that with the release of its iPhone and Android device. The mobile app will allow users to [...] more...
Mobile Ad Revenue Forecast Is Mostly Sunny
ADOTAS – I opened up my email inbox to discover Al Roker sitting atop a press release from BIA/Kelsey, his mile-wide smile taking up most my desktop. “Hey, Al Roker,” I said. “You’re looking smart! Shouldn’t you be on TV?” He chuckled with his eyes closed. “Probably, Gavin, but as you can [...] more...
Mobile Local Search From the Consumers’ Vantage
ADOTAS – When I first heard that mobile advertising spending is projected to top $1 billion in 2011 (according to eMarketer), I became excited – but not necessarily surprised. I’ve talked to you before about the need for local advertisers to leverage mobile marketing. Then I started wondering how all [...] more...
Got Funds? Local Mobile Ad Network xAD Scores $4 Million From Emergence
ADOTAS – Local mobile ad network xAD closed an expansion round of financing with $4 million from a sugar daddy known for its good taste in investments: Emergence Capital. xAd’s technology optimizes local ad serving by identifying who, what and where the consumer is. With this new funding, the company will [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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