mobile-search-advertising
Funding Round-Up: JumpTap, Brand.net
ADOTAS — Mobile search and ad company JumpTap has closed a Series D round of funding in excess of $26 million, the company reports. AllianceBernstein L.P. led the round, with all existing investors also participating, including General Catalyst Partners, Summerhill Venture Partners, Redpoint Ventures, Valhalla Partners and WPP. The money [...] more...
Verizon, Google Deal To Bring Mobile Into Big Leagues
ADOTAS – Verizon and Google are set to launch a mobile search partnership – a move that will shake up the burgeoning industry and a sign that major players are looking beyond the tried-and-true online advertising techniques they’ve come to rely on. Mobile search is still in its infancy (it’s worth [...] more...
Marchex Gallops Into Mobile Ad Arena
ADOTAS – Marchex has joined the stampede into the mobile advertising arena. The local interactive advertising company and local content publisher has announced it’s entering into agreements with mobile advertising providers AdMob, Ringleader Digital and 4INFO to provide call-based ad services. Marchex’s VoiceStar Subsidiary will deliver call tracking services to all [...] more...
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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