mobile-rtb



Rubicon Project and Dstillery Announce Global Mobile RTB Partnership

Written on
February 20th 2014
Author
AdotasWire

NEW YORK, February 20, 2014 (ADOTAS) - >Rubicon Project, which operates one of the advertising industry’s largest independent real-time trading platforms for digital advertising, and Dstillery, the pioneer in audience targeting for brands, today announced a partnership that enables Rubicon Project’s global ad network buyers to turn on mobile RTB ... more...

Nexage Names Former Apple and WPP Executive to Lead European Business

Written on
October 9th 2013
Author
AdotasWire

BOSTON and LONDON, October 9, 2013  (ADOTAS) – Nexage, the leading premium mobile advertising exchange, today announced that it has named Todd Tran (pictured), former executive at Apple’s advertising business, iAd, and WPP’s mobile advertising agency, Joule, to lead Nexage’s European business. As Managing Director of Europe, Todd will build ... more...

Challenge Accepted: 3 Mobile Opportunities in 2013

Written on
May 10th 2013
Author
Bodhi Short

ADOTAS – When I think of mobile, I think of omnipresence, and then I think of opportunity. By 2014, half of the US will use smartphones and nearly half (45%) will use tablets. Rapid smartphone and tablet adoption has significantly altered the ways in which consumers think about, research and ... more...

Industry Leaders Offer Predictions for 2013 (Part 1)

Written on
January 2nd 2013
Author
Adotas

John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing.  Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization.  With the advance ... more...