mobile-privacy



RIP, UDID: Is IDFA the Long-Term Solution?

Written on
May 1st 2013
Author
Joseph Pianese

ADOTAS – As of today, Apple will no longer be accepting new apps, or updates of apps, that use the UDID, or Unique Device Identifier, of an iOS device to collect user information for targeted advertising. The change was officially announced by Apple on its Developers page on ... more...

Three Strategies for Engaging Customers and Driving Sales on Tablets

Written on
December 24th 2012
Author
Peri Kadaster

While tablet commerce is still an emerging market, it’s predicted to continue to grow over the coming years. Consider these facts: In the last year alone, tablet traffic increased by 348 percent while smartphones grew by 117 percent.[1] There will be 90.8 million iPad users by 2015.[2] Tablet devices will generate more Web traffic ... more...

TRUSTe and Millennial Media Partner on Data Privacy Management For Leading Mobile Advertising Platform

Written on
December 6th 2012
Author
Press Release

SAN FRANCISCO (December 6, 2012) – TRUSTe, the leading data privacy management solutions provider, and Millennial Media (NYSE: MM), the leading independent mobile advertising and data platform, today announced a worldwide partnership to deliver data privacy management across Millennial’s global platform. Under terms of the agreement, Millennial will standardize on TRUSTed ... more...

AdTheorent Introduces Post-Click Tracking For Mobile Advertising

Written on
October 29th 2012
Author
Press Release

NEW YORK (October 26, 2012) – AdTheorent, Inc. the intelligent Real Time Bidding (RTB)-enabled mobile ad network, today announced the recent deployment of its Traktion™ tracking and analytics platform. Traktion offers advertisers a superior method for tracking post-click behavior across a wide variety of mobile advertising tactics, delivered in a manner ... more...

Five-Year-Old Verizon Privacy Scare Still Has Legs on Facebook

Written on
October 11th 2012
Author
Mike Daly

A post about a change in Verizon’s terms of service showed up in my Facebook News Feed this morning. It concerned the wireless provider’s sharing of Customer Proprietary Network Information (CPNI) data with third parties, and was linked to an article on Ars Technica explaining what information would be shared ... more...

TRUSTe’s New Mobile Privacy Management Solution Explained

Written on
April 5th 2012
Author
Brian LaRue

ADOTAS – Online privacy management company TRUSTe announced a new mobile privacy solution, “TRUSTed Mobile Ads” — using the Trusted Preference Identifier (TPID) device identification system, which users can opt out or in of being targeted ads by ad networks in both apps and the mobile web — at the ... more...

StrikeAd White Paper: “Mobile Privacy Demystified” (An Excerpt)

Written on
March 29th 2012
Author
Brian LaRue

ADOTAS - What will happen when the European Union issues regulations requiring third parties receive overt permission from internet users to save their cookie data? Can the U.S. be far behind? Consider Monday’s FTC report on consumer privacy and the growing number of “Do Not Track” options from web browsers, ... more...

Mobile Privacy 2012: Where in the World is Your Data?

Written on
March 23rd 2012
Author
Wikus Engelbrecht

ADOTAS – Mobile tools and applications represent a powerful technology that will most certainly become more important in the years to come. Gartner Research has predicted that by 2013, a greater number of people will be accessing the internet via mobile devices than those who will with desktop computers. With this move toward the ... more...

Verizon’s Making Money Off Your Data, So Why Not Get a Better Deal?

Written on
November 2nd 2011
Author
Gavin Dunaway

ADOTAS - When Verizon changed its privacy policy last month to inform users it was collecting clickstream data, the company didn’t take to the streets, shouting through a bullhorn: “We at Verizon are now collecting your browsing, search string and location data, then melding it with demographic information and aggregating it ... more...