mobile-metrics



5 Reasons Why Mobile Web Marketing is Still a Challenge

Written on
December 7th 2012
Author
Elena English

We‘ve all seen the statistics on the staggering growth of mobile. According to Google, mobile search will surpass the desktop search by the end of 2013, with Google mobile ad revenue reaching $8 billion in 2012 (increasing more than 3 times from 2011). Yet, many brands and agencies have still ... more...

Mobile Metrics That Matter

Written on
September 26th 2012
Author
Jim Schreitmueller

In the world of marketing, analytics and metrics are essential to measure the success or failure of a campaign. But for each form of media, what are the metrics that determine success? Consumer behavior specialists like The Nielsen Company have been measuring audience response for years to gain insight into ... more...