mobile-marketing



Is Data the Holy Grail for Mobile Advertising?

Written on
September 1st 2014
Author
CarolineA

Every second of the day mobile devices create copious amounts of actionable data for marketers. These data include call detail records, Short Message Service (SMS) data, and geo-location data. The volume of mobile data and the speed at which it is created continues to increase as the global population increases, ... more...

Taking the Next Step: Launching your mobile advertising campaign

Written on
August 29th 2014
Author
Jon Nolz

The increasing use of mobile devices, mobile web, advancement of network technologies, and multiple advertising platforms, creates new opportunities in the advertising market. Gartner expects global mobile advertising spending to reach $18 billion this year, up from the estimated $13.1 billion in 2013. By 2017 it’s projecting the market will ... more...

Keeping it Relevant: Simplifying Your Mobile Marketing Initiative

Written on
August 28th 2014
Author
Greg Hoy

Mobile has changed the game for marketers – it’s more personal than ever. It’s no longer acceptable to be a bullhorn of a company, blasting out messages without taking in to consideration the consumers interests or what they have opt-in to. Content must be a two-way street. Marketing must start ... more...

Inside Your Mobile Marketing Campaign: Are You Educated Enough?

Written on
August 27th 2014
Author
Jon Nolz

According to the Mobile Marketing Association, 2014 has begun a tipping year for brands and agencies to seriously start thinking about mobile in their marketing strategy.  Globally ad spend jumped by 105% in 2013, and is predicted to climb another 75% this year for a total of $31.5 billion. The biggest ... more...

Kitara Media Advances Mobile Video Advertising with Propel ‘Forward’ Technology Release

Written on
August 26th 2014
Author
Press Release

(ADOTAS) JERSEY CITY, N.J., August 26, 2014 – Kitara Media (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced its release of Propel Forward, an expanded set of offerings for mobile and multi-screen video advertising. “According to the IAB BI Intelligence Report, ... more...

Consumers are Tapping into Smartphones, Why Aren’t Marketers?

Written on
August 26th 2014
Author
Doug Stovall

Mobile usage has become an integral part of the path-to-purchase. Consumers are tapping into their smartphones at home, in store aisles, and on-the-go to read news, research products, compare prices, engage with brands and receive special offers and coupons. But, marketers have to remember mobile is personal and is intended to ... more...

Artisan Expands Mobile Marketing Automation Capabilities with In-App Messaging

Written on
August 25th 2014
Author
Press Release

(ADOTAS) Philadelphia, PA, August 25, 2014 – Artisan today announced the availability of in-app messaging capabilities, which are uniquely integrated into its proven Mobile Experience Management (MEM) platform for mobile app analytics, personalization, and testing.  This unified offering empowers marketers with the ability to target app users with the right ... more...

A Mobile Strategy for Guaranteeing an Engaged Audience

Written on
August 5th 2014
Author
Jamie Beckland

Time spent on mobile continues to increase at an explosive rate and has now reached more than 23% of total media consumption. Even so, most companies are still only starting to scratch the capabilities of how they can use mobile devices to drive their business forward. Mobile devices extend and expand ... more...

Invest in Mobile Technologies for Increased Customer Loyalty

Written on
July 23rd 2014
Author
Joey Shevelson

More marketers and product professionals are placing increased importance on emotion in customer engagement strategies, with good reason. Writers and researchers like Dan Ariely of Duke University, Daniel Kahneman of Princeton, and Antonio Damasio, of the University of Southern California have reported findings that make research into human decision-making relevant ... more...

Mobile Programmatic 101: The Potential (And Challenge) of Mobile

Written on
July 22nd 2014
Author
Richard L. Tso

By now, you’ve undoubtedly heard about programmatic advertising, how it doing for the ad world what the automated assembly line did for the automobile manufacturing industry. Last year when programmatic first burst on the scene, the IAB reported that approximately 20 percent of all digital advertising was sold by one ... more...