mobile-marketing



EXCLUSIVE: AdRoll President Adam Berke on the Changing Adtech Landscape

Written on
March 24th 2014
Author
Richard L. Tso

ADOTAS – Leading a discussion about the influence on social and mobile at ad:tech San Francisco this week, AdRoll CEO Aaron Bell will highlight emerging technologies marketers can leverage to navigate cross-channel and cross-device advertising. AdRoll executives Adam Berke, Greg Fulton and Lauren Vaccarello recently penned The Retargeting Playbook, a ... more...

Study: Mobile Takes a Leading Role in the Moviegoing Experience

Written on
February 28th 2014
Author
Adotas

ADOTAS — InMobi recently partnered with the IAB and Decision Fuel to look at how US moviegoers are using mobile media and how brands can reach this audience through a research study. What they found was pretty revealing. For example: 87% of moviegoers turn to mobile after seeing ads for movies ... more...

Blogshare: The Top 25 Mobile Advertising Players Beyond Facebook

Written on
February 25th 2014
Author
Mike Daly

ADOTAS – HasOffers was recently removed from Facebook’s Mobile Measurement Partner (MMP) program in a dispute over data storage. While CEO Peter Hamilton said at the time that his company remains open to working with Facebook again in the future, he noted in a blog post today that The Social ... more...

Report: Ex-Augme Execs Arena, Bradley Go After Alleged Trolls in Federal Court

Written on
February 18th 2014
Author
Mike Daly

ADOTAS – Two former top executives from Augme Technologies (now Hipcricket) filed suit in a federal court Friday against 30 anonymous trolls who made defamatory comments about them online, according to the New York Daily News. The Daily News exclusively reported today that Augme’s former CEO, Paul Arena (pictured left), and CTO, ... more...

Blurred Lines: Combining the First and Second Screens

Written on
February 5th 2014
Author
Robert Derow

ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second screen. Thanks to the proliferation of new devices, the second screen has emerged as a significant element in ... more...

Localytics Raises $16M in Series C Financing to Drive Closed-Loop Mobile Marketing

Written on
February 4th 2014
Author
AdotasWire

BOSTON, February 4, 2014 (ADOTAS) – Localytics (www.localytics.com), provider of the most powerful analytics and marketing platform for mobile and web apps, announced today it has raised $16M in Series C financing led by new investor Foundation Capital. Existing investor Polaris Partners also participated in this round. Localytics will use ... more...

Tealium: Digital Marketing Predictions and Resolutions for 2014

Written on
January 2nd 2014
Author
Adotas

ADOTAS – Tealium, a leader in enterprise tag management and digital data distribution platforms, has put together the predictions for 2014: Predictions Cloud technology = empowered marketers: Digital marketers will reduce their reliance on IT departments thanks to new cloud-based technologies that empower marketers to manage their own solutions and launch more revenue-generating campaigns ... more...

From Click to Brick, How Apple’s iBeacon Changes the Ad Game

Written on
December 16th 2013
Author
Richard L. Tso

ADOTAS – Retail stores have long searched for the ability to use people’s online shopping habits to more effectively target consumers with offers that they want on their most trusted devices: their mobile phones. Bridging the online and in-store marketing conundrum push notifications and text messaging will soon be powered ... more...

10 Rules for Mobile Success

Written on
November 22nd 2013
Author
Louis Gump

ADOTAS — More than 61 percent of Americans own a smartphone and 35 percent own a tablet, according to Nielsen and Pew Research respectively. That creates an enormous and immediate opportunity for businesses to meet their customers’ needs anytime, anywhere.  A mobile strategy is especially critical for engaging customers whose ... more...

Preview: ad:tech New York 2013 to Shine a Light on Industry Innovation

Written on
October 30th 2013
Author
Richard L. Tso

ADOTAS – It’s that time of the year again – time to bring those holiday decorations down from the attic, plan a turkey dinner with all the fixin’s, and spend a couple of action-packed days in the Big Apple at ad:tech New York. This year, the largest digital marketing event of ... more...