mobile-marketing



Five Things a DSP Should Look For In a Mobile Ad Exchange

Written on
October 29th 2014
Author
Simone Miller

In a market crowded with options, choosing a mobile ad exchange can be an overwhelming task. Integrating with a mobile ad exchange extracts significant resources from both the DSP and the exchange itself so it’s important to research an exchange’s available features—and determine their value to your organization—before committing that investment. ... more...

According to New PWC Study Most Mobile Ad Traffic is from Accidental Clicks

Written on
October 27th 2014
Author
Adotas

According to a new installment of the Consumer Intelligence Series by PricewaterhouseCoopers, majority of the time mobile traffic is due to an accidental click by consumers. The study by PwC had 1,003 respondents, ages 18 and over, weigh in on their smartphone activity and their reasons for clicking mobile ads. ... more...

The Wrong Way to Describe the Difference between Apples and Orangutans

Written on
October 27th 2014
Author
Kurt Heinemann

‘What’s your mobile strategy’ is not the right question Lumping smartphones and tablets together in the same category is hazardous. Marketers need to stop thinking of these two as as twin siblings. Rather, we should consider them what they are: second cousins once removed. Yes, they belong to the extended mobile ... more...

Vdopia Launches Mobile Video Programmatic Marketplace

Written on
October 21st 2014
Author
Adotas

Today, Vdopia, a global programmatic buying and selling platform for mobile video advertising, announced the launch of their global programmatic platform exclusively for mobile video advertising. The new marketplace product called ‘Chocolate,’ is built from the ground up solely for mobile video advertising. With the potential reach of 150 million unique ... more...

Mobile Video Ad Platform AerServ Launches Free Mobile-First Mediation Platform for Publishers

Written on
October 15th 2014
Author
Adotas

Earlier this week, AerServ, the mobile-first video mediation platform, announced the public launch and general availability of its free monetization platform for publishers and app developers. “Mobile Video is expected to grow by 300% in the next 5 years to more than $40B. It is increasingly mission-critical for companies to fully ... more...

Why Mobile App Marketers Are Testing Television

Written on
October 14th 2014
Author
Christian Henschel

As mobile has firmly carved out its place in the marketing industry, advertisers are weaving together more complex cross-channel campaigns across email, online, social media and more, making “integrated marketing” the new norm. Likewise, mobile app marketers are testing the cross-channel waters to experiment in the opposite direction with more ... more...

RevMob Mobile Ad Network Announces New SDK to Enhance Conversions

Written on
October 7th 2014
Author
Adotas

RevMob, a mobile ad platform for global publishers, developers and advertisers, today announced an updated software development kit (SDK) featuring new rich media and video advertising capabilities as well as enhanced algorithms for targeted user acquisition. “In addition to offering one of the highest eCPMs in the industry, RevMob continues to ... more...

ScanLife Consumer Behavior Survey Reveals More than 50% of Consumers Use Mobile Coupon Apps Per Month

Written on
September 30th 2014
Author
Adotas

After a survey of over 15,000 mobile users of its ScanLife App, mobile engagement solutions company Scanbuy reported that more than half of its respondents (51%) said they use mobile. coupon apps once or twice a month while 20% use them daily.  The poll was taken by users inside the ... more...

How One-Touch Payment May Solve Retail’s Mobile Challenge

Written on
September 29th 2014
Author
Bryan Finke

PayPal recently released a one-touch payment method that aims to make the checkout process simple on mobile devices. The e-commerce company is one of many to attempt to tackle the mobile commerce problem. Despite solutions like this, mobile shopping has yet to hit a critical mass. Consumer frustration is to ... more...

With Connected Devices, Is the Mobile Advertising Future Mobile Or Cross-Screen?

Written on
September 22nd 2014
Author
Jim Caruso

Brands’ interest in mobile advertising is increasing dramatically, but a mobile phone is far from the only connected device that a consumer encounters throughout his day. As the list of potential ad delivery mechanisms grows, brands are trying to figure out whether they should focus strictly on smartphones and tablets ... more...