mobile-marketing



MediaBrix Brings Sound and Haptics to In-App Mobile Branding Ads

Written on
December 18th 2014
Author
Adotas

MediaBrix announced today its plan to apply sound and haptics to in-app mobile branding ads. This new functionality will be added to the company’s Breakthrough Moments™ (BTMs™) product suite to boost brand awareness and campaign performance in mobile ads for brands. “For all its promise, mobile ad technology isn’t utilizing mobile device hardware ... more...

DigitalSherpa Shares 25 Reasons Why Smartphone Users Love Video Viewing

Written on
December 11th 2014
Author
Adotas

Video is the way to deliver info, fun and facts. The 14% increase in smartphone video viewing that’s predicted for 2015 –by eMarketer –proves it. Almost a quarter of a billion people will get in on digital video viewing next year–and half of them will be on smartphones. Mobile video content ... more...

PubNative Announces Mobile Native Adaptor for Programmatic Demand

Written on
December 11th 2014
Author
Press Release

PubNative, the Berlin-headquartered native Supply Side Platform, today announced that it has launched the world’s first mobile native adaptor for all types of demand sources, enabling all mobile ad networks and demand-side platforms to access native inventory. Additionally, PubNative officially announced former Motility Ads general manager Eddie de Guia as ... more...

To Cell and Back: Return Path Breaks Down How Consumers Switch-Up Their Screens

Written on
December 9th 2014
Author
Adotas

Return Path, a consumer intelligence company, just released insights into mobile marketing trends. Their cool Infographic is titled Mobile: Five Trends to Watch. In a nutshell… Trend #1: Don’t Ignore the Email Incumbent Instead of opening more marketing messages on mobile devices as they did last year, consumers actually read slightly less email ... more...

New Mblox Report Shows Brands and Consumers Wildly Disagree on Customer Experience

Written on
December 8th 2014
Author
Adotas

Mblox, the application-to-person (A2P) text messaging company, today announced findings from a global survey of customers and businesses conducted by Millward Brown Digital, which explores the terrain of “care,” and measures consumer satisfaction with brand engagement. The data revealed a dramatic “care gap” in business-to-consumer ... more...

What Publishers Need to Know About Optimizing for Mobile Video Revenue

Written on
November 25th 2014
Author
Josh Speyer

The mobile channel has by now established itself as the future of digital advertising, and the growth shows no signs of slowing. The lion’s share of new investments in digital are going toward the mobile space; every day new technologies emerge in the space, and video is a primary area ... more...

The Credit System is Broken for Ad Networks – But It’s Fixable

Written on
November 6th 2014
Author
Martin Macmillan

The tremendous growth of the global mobile App Economy — powered by nearly 3 million app developers and 2.5 million apps in the two major app stores, Apple App Store and Google Play, combined — shows no signs of stopping. To the contrary, the full-scale arrival of app component marketplaces, ... more...

Artisan Research Finds 90% of Mobile Users Will Make Holiday Purchases Through Apps

Written on
November 5th 2014
Author
Adotas

Artisan Mobile today released research results highlighting the increasing role of mobile and tablet apps in driving conversions. In a survey of 500 consumers, 94% of respondents strongly agreed or agreed that they are purchasing and browsing products on apps more than ever before, and 91% intend to make purchases ... more...

Five Things a DSP Should Look For In a Mobile Ad Exchange

Written on
October 29th 2014
Author
Simone Miller

In a market crowded with options, choosing a mobile ad exchange can be an overwhelming task. Integrating with a mobile ad exchange extracts significant resources from both the DSP and the exchange itself so it’s important to research an exchange’s available features—and determine their value to your organization—before committing that investment. ... more...

According to New PWC Study Most Mobile Ad Traffic is from Accidental Clicks

Written on
October 27th 2014
Author
Adotas

According to a new installment of the Consumer Intelligence Series by PricewaterhouseCoopers, majority of the time mobile traffic is due to an accidental click by consumers. The study by PwC had 1,003 respondents, ages 18 and over, weigh in on their smartphone activity and their reasons for clicking mobile ads. ... more...