mobile-marketing



The IAB Mobile Programmatic Playbook is Available

Written on
March 20th 2015
Author
Adotas

The IAB Mobile Programmatic Playbook is now available. This playbook, says Rob Kramer co-chair of the IAB’s Mobile Programmatic Buying Working Group and General Manager of Mobile at OpenX, is the first IAB programmatic document that covers all aspects that are unique to the mobile programmatic environment so that ... more...

Opera Mediaworks Launches Opera Select–a premium mobile exchange

Written on
March 20th 2015
Author
Adotas

In the past year, according to Opera Mediaworks, there’s been a giant shift in the programmatic space – and that shift is toward private marketplaces and programmatic direct, where the massive, open exchange is narrowed down to a smaller subset of buyers and sellers to create a premium environment that ... more...

Programmatic Mobile Ads On the Rise: bRealTime Revenue Jumped 682%

Written on
March 4th 2015
Author
Adotas

bRealTime, a programmatic division of digital media holding company CPXi, announced today that its preferred programmatic mobile marketplace saw revenue increase 682% in 2014, compared to 2013. This year alone, bRealTime’s revenue is up 258% as compared to Jan/Feb 2014. bRealTime’s Programmatic Mobile Marketplace connects programmatic buyers with mobile inventory across ... more...

GSMA (Groupe Speciale Mobile Association) Sees Mobile Booming by 1 Billion New Subscribers

Written on
March 2nd 2015
Author
Adotas

An additional one billion people will become mobile subscribers over the next five years, according to a major new GSMA (Groupe Speciale Mobile Association) report published at Mobile World Congress today. The new report, ‘The Mobile Economy: 2015’, forecasts that the number of unique mobile subscribers will increase from 3.6 ... more...

Building on the Lessons Learned: Give Yourself a Head Start in Programmatic Mobile

Written on
February 27th 2015
Author
John Haake

For years we’ve heard “this year is the year of mobile.” Premature as that was in 2012, it’s safe to say that marketers have quietly reached mass adoption. In a natural evolution, marketers and agencies have begun exploring how to leverage mobile data and technology programmatically to boost campaign efficiency ... more...

Mobile Shopping Survey & “Devices and Demographics: Q4 2014″ from Fluent

Written on
February 26th 2015
Author
Adotas

Fluent conducted a survey of more than 5,000 American adults to discover how they used their smartphones over the last 12 months, find out whether they have embraced shopping on smartphones, and gain insight into how brands can improve their handheld shopping experiences. KEY FINDINGS: 1. More than half of respondents said they ... more...

Is Your Funnel Half-Full or Half-Empty?

Written on
February 25th 2015
Author
Matt Voda

2014 ushered in massive changes to the marketing landscape. With the launch of advertising on Tumblr and Snapchat, promoted Pinterest pins, Twitter’s “buy” button, and Apple Pay, to name just a sampling, we as marketers have more ways than ever to connect with consumers at every stage of the purchase ... more...

Duke University Dukes It Out With Data on Mobile Advertising and More

Written on
February 19th 2015
Author
Adotas

Duke University’s Fuqua School of Business surveyed 288 chief marketing officers and discovered that “companies under-utilize the marketing analytics that they’ve requested and have available for decision making.” According to Christine Moorman, a professor at the school of business and director of the research. “It’s clear that using marketing analytics ... more...

Digital Trends 2015: Report From Ecoconsultancy & Adobe

Written on
February 3rd 2015
Author
Adotas

IN A NUTSHELL: A focus on customer experiences is the must for 2015 and beyond, considered even more important than mobile and content marketing. Adobe joined forces with Econsultancy to issue this year’s Digital Trends 2015 report. They discovered where over 6000 marketers are focusing their digital efforts. For the complete ... more...

Opera Mediaworks: State of Mobile Advertising Report

Written on
February 3rd 2015
Author
Adotas

According to the just released State of Mobile Advertising report released today by Opera Mediaworks, Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation. Apple’s favorable position in Western markets, such as the United States, Germany and the ... more...