mobile-marketing
Six Steps to Mobile Search Marketing Success
ADOTAS - Tablet and smart phone devices have forever changed the search marketing landscape, as the year of mobile has finally happened. Tablet sales were up 260 percent year-on-year during the first three quarters of 2011, according to PC World magazine, while IDC projected sales of more than 63 million tablets, [...] more...
2012 Forecast: Mobile Marketing
ADOTAS – Having been involved in the mobile and advertising industries for over two decades, I can say with confidence that 2011 was a banner year for the discipline. Over the past year, consumers have proven that the mobile phone has become an integral part of the shopping experience. This [...] more...
Predictions for 2012: Social Media Beyond IPOs
ADOTAS – Yes, social media will grow at rates that will shake even the most aggressive predictions. Yes, Facebook will go public. Some things about social media are easy to predict. But if you’re a smart marketer, you will need to get beyond the hype of IPOs and exponential growth [...] more...
Small Businesses Are Going Mobile
ADOTAS – The interest in mobile technology has gone up for small businesses that are interested in online marketing. According to Ad-ology Research, more than 20 percent of small business decision-makers say they plan to commit more resources to mobile marketing in 2012, up from 12 percent who said the [...] more...
Defined by Your Mobile
ADOTAS – In the past, people were defined by the cars they drove (or by the cars they didn’t drive, as in the case of the famous ad campaign for the now defunct Oldsmobile line of cars from General Motors, which used the “Not Your Grandfather’s Oldsmobile” tagline). But in today’s [...] more...
Mobile marketing is opt-in marketing
ADOTAS — It’s a market estimated at $648 million in 2008 and anticipated to reach $3.3 billion by 2013. Mobile marketing is here and advertisers and advertising agencies are starting to catch on. Just like 800 numbers became an integral part of advertisements in the early 1990’s, a keyword and short [...] more...
How To Reap the Benefits of Mobile Advertising
ADOTAS — Mobile marketing and advertising is a hot topic these days, mainly because in the midst of a serious global economic downturn, its overall growth has been impressive. In fact, the bad economy may actually be a net positive for mobile advertising, as companies are looking for ways to increase [...] more...
Velti dials up Ad Infuse
ADOTAS — Velti has acquired Ad Infuse, a personalized mobile advertising company. Terms were not diclosed. Nor were any numbers made public on how many employees from Ad Infuse will stay. According to a spokeswoman, all “Ad Infuse employees will now be Velti employees; there will not be any layoffs. Ad [...] more...
Mobile Marketing Has Arrived (For Real This Time) – Are You Prepared?
ADOTAS — Even in a down economy, people’s desire to communicate seems to be unquenchable. I am not going to predict this to be the year of mobile marketing, since we have all seen that falsely predicted for a number of recent years now. But I have been very impressed by [...] more...
WiFi usage explodes for mobile
ADOTAS — Consumer usage of WiFi to access the mobile Internet is widespread across the US. The West and Northeast experienced heavier WiFi usage by population than the South and Midwest in January 2009, according to AdMob’s January 2009 Mobile Metrics Reporter. The states that generated the most WiFi traffic are [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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