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mobile-marketing

Bango Creates Mobile Tool To Up ROI

Written on: May 12th 2008
Author: Kathleen

ADOTAS – Got trust issues with your mobile advertising campaign provider? Bango has created a free mobile analytics tool so advertisers can track their campaign’s progress and traffic sources in the hope of boosting conversion rates. The technology was developed to address the Internet Advertising Bureau’s recent report urging “independent testing [...] more...

Brave New Wireless World Dawns

Written on: May 7th 2008
Author: Kathleen

ADOTAS – The next generation of wireless networks has been born: Internet, cable and chip titans have all banded together to invest $3.2 billion in Sprint Nextel’s and Clearwire’s WiMax business. Google, Intel, Comcast, Time Warner, Sprint Nextel and Clearwire have all been named as investors – and the value [...] more...

Blinkx Scores Ad/Content Deal With Handbag.com

Written on: April 30th 2008
Author: Kathleen

ADOTAS – Yet another deal is in the bag! Blinkx, a video search engine, has announced a deal with Hearst Digital, the commercial aggregator of the magazine company’s online properties, including Handbag.com. The site, under the terms of the agreement, is now searchable and playable at www.blinkx.com. Blinkx will place contextually [...] more...

Forget Clicking: Movies Just a Tap Away

Written on: April 29th 2008
Author: Kathleen

ADOTAS – Phew: no one has to muster up the energy to reach for their mouse and click any more (or heaven forbid, leave the house and hit the theater) … because movies are now just a gentle tap away. Digital entertainment company CinemaNow and mobility software and services company [...] more...

Print Magazine To Publish Interactive Ads

Written on: April 25th 2008
Author: Kathleen

ADOTAS – Has the death of print been greatly exaggerated? Men’s Health, the world’s largest men’s lifestyle magazine, is going interactive – and it’ll be interesting to see if this signals a big shift in the way print communicates with its readership and/or possibly offering a way to resuscitate the [...] more...

Mobile Guidelines To Make a Smaller World Manageable

Written on: April 24th 2008
Author: Kathleen

ADOTAS – Technological innovations have made the world of the 21st century shrink – street bazaars in Istanbul are now a click away, even closer than the Wal-Mart down the street. But industries and businesses have struggled to keep up with the frenetic, relentless pace of globalization. The Mobile Marketing Association [...] more...

In Coup, Platform-A Lands Ad Deal With Verizon

Written on: April 14th 2008
Author: Kathleen

ADOTAS — If the recent voluminous number of press releases are any indication, Lynda Clarizio, the seventh president of AOL’s Platform-A in as many years, is whipping her faltering shop into shape. Today, AOL announced that Verizon has selected Platform-A as a major ad provider of its online and mobile Web [...] more...

Virgin Mobile Holds Vote for Next Obama Spot

Written on: April 11th 2008
Author: Kathleen

ADOTAS – Canada has political fever – and they’re burning up over the U.S. presidential race … Virgin Mobile Canada is adding fuel to the fire with a new set of interactive ads its running in on metronews.ca. Visitors will be able to vote on which Senator Barack Obama spot [...] more...

HipCricket Launches First Hispanic Mobile Marketing Network

Written on: April 10th 2008
Author: Kathleen

ADOTAS – Mobile marketing company HipCricket is launching what it says is the first-ever comprehensive Hispanic mobile marketing network, in a bid to capitalize on their spending power and receptiveness to text messages. “Hispanics had about $860 billion worth of purchasing power last year,” Ivan Braiker, chief executive officer of HipCricket, [...] more...

Google’s Tense Bid for C Block

Written on: April 4th 2008
Author: Kathleen

ADOTAS – Google came close to winning the federal auction for wireless licenses … maybe too close. The spectrum would have cost Google a whopping $4.71 billion – a huge investment (it would have been the company’s biggest in history) no matter what, but considering the fact that they recently shelled [...] more...

Features

Pheedo’s CEO On Slaying RSS’s Rising Power May 12th 2008
GlobalSpec Launches Contest to Media Buyers to Generate Leads May 9th 2008
Marketing & Tech: Bring Back That Lovin’ Feeling! May 9th 2008
SEO Doesn’t Have To Garner JUNK Leads May 8th 2008
User-Generated Contests: A Guide to Success May 7th 2008

Features Archive

Spotlight

Pheedo’s CEO On Slaying RSS’s Rising PowerADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent [...] more...