mobile-marketing



A Mobile Strategy for Guaranteeing an Engaged Audience

Written on
August 5th 2014
Author
Jamie Beckland

Time spent on mobile continues to increase at an explosive rate and has now reached more than 23% of total media consumption. Even so, most companies are still only starting to scratch the capabilities of how they can use mobile devices to drive their business forward. Mobile devices extend and expand ... more...

Invest in Mobile Technologies for Increased Customer Loyalty

Written on
July 23rd 2014
Author
Joey Shevelson

More marketers and product professionals are placing increased importance on emotion in customer engagement strategies, with good reason. Writers and researchers like Dan Ariely of Duke University, Daniel Kahneman of Princeton, and Antonio Damasio, of the University of Southern California have reported findings that make research into human decision-making relevant ... more...

Mobile Programmatic 101: The Potential (And Challenge) of Mobile

Written on
July 22nd 2014
Author
Richard L. Tso

By now, you’ve undoubtedly heard about programmatic advertising, how it doing for the ad world what the automated assembly line did for the automobile manufacturing industry. Last year when programmatic first burst on the scene, the IAB reported that approximately 20 percent of all digital advertising was sold by one ... more...

Three Ways Advertisers Should Leverage Mobile Ad Networks

Written on
July 18th 2014
Author
Scott Kellstedt

Can ad networks really be ace players in the mobile space? While buyers and sellers alike are busy navigating the mobile ecosystem, mobile ad networks are facing a perception problem. As more vendors appear in the growing mobile space, mobile ad networks are often perceived to be there to simply fill ... more...

Mobile Ad Spend Will Surpass Print This Year as Overall Ad Market Hits $180 Billion

Written on
July 15th 2014
Author
Richard L. Tso

The mobile revolution is finally paying off for publishers and brands that have made investments in beefing up advertising on smartphones and tablets. According to a new report released by eMarketer, in 2014 the overall advertising market will increase by 5.3 percent to a staggering $180.12 billion, attributable to growth ... more...

ActionX Enhances Dynamic Creative Engine for Mobile with “Mobile Pop-Up Shop” Ad Unit

Written on
July 10th 2014
Author
Press Release

(ADOTAS) NEW YORK – July 10, 2014 – ActionX (www.actionx.com), the leader in mobile app and cross-screen retargeting, today announced significant upgrades to their proprietary dynamic creative engine. Launched in Q4 of 2013, ActionX was one of the first platforms to incorporate behavioral data into dynamic creative across mobile devices. ... more...

Airpush Announces Latest Innovation: Share of Voice (SOV)

Written on
July 8th 2014
Author
Press Release

(ADOTAS) – Airpush (voted Forbes #2 Most promising company 2014), announces the release of Share of Voice (SOV), the newest update to our Optimizer tool. For the first time ever, Share of Voice allows advertisers to monitor the percentage of wins a campaign is earning in order to precisely track ... more...

PubNative Launches the First API-based Mobile Publisher Platform

Written on
July 8th 2014
Author
Press Release

(ADOTAS) - Berlin/San Francisco/Seoul – July 8, 2014 - PubNative, a Berlin-headquartered mobile publisher platform100 percent focused on native advertising, announced that it raised a 7-digit investment from mobile games marketing platform AppLift. PubNative is the first supply-side platform (SSP) that can be accessed through an Application Programming Interface (API) and therefore does ... more...

Mobile SEO: Optimizing in the App-Store

Written on
July 1st 2014
Author
Adotas

By Direct Agents SEO Analyst Alex Levin, and Junior Analyst Brendan Strauss As mobile internet usage is growing by 61% annually, virtually all smartphone users are now using their devices for search, and the once PC-based SEO has had to evolve into the mobile world (Cisco). Mobile SEO is gaining in ... more...

Yieldbot Secures $18 Million in Series B Funding

Written on
June 6th 2014
Author
Press Release

NEW YORK, June 7, 2014 (ADOTAS) — Yieldbot, a leading provider of real-time consumer intent to digital marketers, today announced it has raised a $18 million Series B round of funding. The round was led by SJF Ventures with participation from existing investors RRE Ventures, New Atlantic Ventures and Common ... more...