mobile-marketing-association



Mobile Marketing Adds $139B to U.S. Economy in 2012; Set to Rise to $400B by 2015

Written on
May 9th 2013
Author
AdotasWire

NEW YORK, May 9, 2013 (ADOTAS) — The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion ... more...

Quick Hits: Winners and Losers of Google’s Freshness Update

Written on
November 8th 2011
Author
Gavin Dunaway

ADOTAS – Following Google‘s rollout last week of a new algorithm intended to pull up fresher and more timely search results — which Google figured would impact about 35% of all searches – Searchmetrics has analyzed the big winners and losers (in terms of visibility) since the changeover. Winners, they’ve found, fall into ... more...

Quick Hits: VivaKi Launches CRM365, Barrett New Prez at e-Dialog

Written on
October 12th 2011
Author
Gavin Dunaway

ADOTAS - VivaKi has launched CRM365, a new data-driven costumer relationship management tool designed to assist brands in engaging with customers across the social and mobile channels through the CRM365 Intelligence Platform. The 45-person operation will be led by new CEO Seth Solomons, previously Global CMO of Digitas, and partner with VivaKi digital and media ... more...

Hiring, promotion roundup

Written on
January 16th 2009
Author
Bob

ADOTAS — This weeks’s hiring, promotion and appointment notices: Brand.net hired Beth Soroken-Broun as Director of Sales for the East Region, based in New York, and Heather Oxer as Director of Sales for the Central Region, based in Chicago. Soroken-Broun joins Brand.net from Conde.net where as Executive Sales Director she lead the ... more...

Mobile Advertising in a Down Economy

Written on
December 17th 2008
Author
KF Lai

ADOTAS EXCLUSIVE — Advertising and marketing executives in companies of all types and sizes all over the world are reconfiguring their advertising spending in order to accommodate tighter budgets, smaller margins for error, and less room for experimentation. All forms of advertising are likely to see a decrease in spending. But ... more...

Mobile Guidelines To Make a Smaller World Manageable

Written on
April 24th 2008
Author
Kathleen

ADOTAS – Technological innovations have made the world of the 21st century shrink – street bazaars in Istanbul are now a click away, even closer than the Wal-Mart down the street. But industries and businesses have struggled to keep up with the frenetic, relentless pace of globalization. The Mobile Marketing Association ... more...